ANALYTICS THAT
ANSWER questions.
Unified Marketing delivers marketing analytics leadership can trust — clean tracking, honest attribution, and decisions grounded in real numbers. Most marketing reporting is theater. We build analytics infrastructure that answers questions — Google Analytics 4 with a proper event taxonomy, multi-touch attribution that survives privacy changes, and dashboards leadership will actually check. Measurement across every layer of visibility everywhere your customers search, framed through the Unified Visibility Framework™.
MEASUREMENT THAT LEADERSHIP TRUSTS.
Marketing analytics is the infrastructure that connects marketing activity to business outcomes. Unified Marketing builds Google Analytics 4 (GA4) with a proper event taxonomy, multi-touch attribution that survives privacy changes, and dashboards leadership will actually check.
This service is built for businesses that spend on marketing and need to know what is working, what is not, and why. It supports measurement across every state of the Unified Visibility Framework™ — the layer that makes every other service accountable.
Good analytics is not more charts. It is a clean data foundation that turns activity into decisions.
Helpful resources on marketing analytics: Google Analytics 4 Help and Google Tag Manager Help.
YOU CAN’T IMPROVE WHAT YOU CAN’T TRUST.
Most reporting is a wall of vanity metrics that no executive acts on. Impressions and sessions look impressive and answer nothing about revenue, cost of acquisition, or which channels actually drive customers.
Privacy changes, cookie deprecation, and sloppy tracking have also broken attribution at many businesses. When the data cannot be trusted, budget is allocated on gut feel — and waste hides in plain sight.
WHY IT matters.
DECISIONS, NOT DASHBOARDS
A clean data foundation answers real questions about revenue, cost, and channel performance.
DURABLE ATTRIBUTION
Multi-touch attribution engineered to survive privacy changes and cookie deprecation.
PROPER EVENT TAXONOMY
GA4 configured with a deliberate event structure, so the data means something.
EXECUTIVE VISIBILITY
Dashboards built for the questions leadership actually asks.
SMARTER BUDGET ALLOCATION
Clear performance signals move spend toward what works and away from what doesn’t.
ACCOUNTABILITY ACROSS CHANNELS
One measurement layer holds every service and channel to the same standard.
THE ANALYTICS build.
THE audit
We assess your current tracking, tag health, event structure, and attribution to find what is broken or missing.
THE strategy
We define the questions leadership needs answered, then design the event taxonomy and attribution model to answer them.
THE build
We implement GA4, event tracking, and attribution, then build dashboards leadership will actually check.
THE compound
We maintain data quality, add measurement as channels evolve, and turn insight into optimization.
WHAT OUR MARKETING ANALYTICS PROGRAM DELIVERS.
Real analytics deliverables. Scope of dashboards and integrations is tailored per engagement.
- Analytics and tracking audit
- Google Analytics 4 (GA4) implementation
- Event taxonomy and conversion tracking
- Multi-touch attribution model
- Executive and channel dashboards
- Tag management setup
- Data-source integrations
- Reporting cadence and review
Exact scope, cadence, and reporting are tailored to each engagement and confirmed on the strategy call.
WHO IT’S FOR.
Analytics fits any business spending on marketing that needs trustworthy measurement. The industries below reflect who Unified Marketing serves; the strongest fit is confirmed during scoping.
- Home & Trade Services
- Healthcare & Dental
- Medical Aesthetics & Plastic Surgery
- Senior Living
- Legal & Professional Services
- DTC & Ecommerce Brands
- B2B & SaaS
- Restaurants & Multi-Location QSR
- Fitness & Wellness
Per-service industry eligibility is confirmed during scoping.
THE STACK.
We build on the standard, durable analytics stack, extended by Koto IQ.
- Google Analytics 4 (GA4)
- Google Tag Manager
- Koto IQ — proprietary AI intelligence engine
- Dashboarding / BI tooling
- Server-side / privacy-durable tracking
- KotoCRM data integration where applicable
HOW WE MEASURE.
For analytics, the KPIs are the metrics we make trustworthy and visible for your business.
- Cost of Customer Acquisition
- Blended and per-channel cost to acquire a customer.
- Return on Ad Spend / ROI
- Revenue generated relative to marketing investment.
- Channel Attribution
- Credit assigned to each touchpoint across the buyer journey.
- Conversion & Funnel Rates
- Progression from visit to lead to customer.
- Data Quality & Coverage
- Tracking accuracy and completeness across properties.
Target benchmarks are set against your baseline and margins — specific numeric targets are set per engagement. Unified Marketing does not promise guaranteed rankings, traffic, leads, or AI citations.
ANALYTICS questions.
// 01 Why is GA4 set up correctly so important?
// 02 How do you handle attribution with privacy changes?
// 03 What is Cost of Customer Acquisition and why track it?
// 04 Will leadership actually use these dashboards?
// 05 How much do analytics services cost?
SEE WHAT’S
actually WORKING.
One strategy call. We’ll audit your current tracking, show where attribution is breaking, and outline the measurement foundation your decisions deserve. Free, no pressure, real insight from The Search Visibility Agency™.
Trusted by brands you know
