EARNED MEDIA.
REAL relationships.
Unified Marketing delivers media relations that earn the third-party credibility and coverage you can’t buy with ads. Twenty-five-plus years in media relations and a rolodex most agencies cannot match. National placements across CNBC, FOX News, Today Show, and Good Morning America, plus deep regional and local newsroom relationships across every major United States market. Authority and third-party trust that reinforce visibility everywhere your customers search through the Unified Visibility Framework™.
THIRD-PARTY CREDIBILITY YOU CAN’T BUY.
Media relations is the practice of earning coverage in trusted media outlets to build authority and credibility. Unified Marketing brings twenty-five-plus years of relationships and a rolodex most agencies cannot match — national placements across CNBC, FOX News, Today Show, and Good Morning America, plus deep regional and local newsroom relationships across every major United States market.
This service is built for businesses and leaders who want third-party credibility and authority that advertising cannot manufacture. It supports the Understood state of the Unified Visibility Framework™ through authority and entity credibility.
Earned media also strengthens search and AI visibility: authoritative coverage builds the entity credibility and third-party trust signals that search engines and AI systems weigh.
Helpful resources on media relations: FTC endorsement guides and Google News Publisher Center.
ADS TELL. EARNED MEDIA PROVES.
Buyers, partners, and search systems trust independent validation more than self-promotion. A business can spend heavily on advertising and still lack the third-party credibility that a respected media placement confers.
Earned media is also relationship-driven. Without genuine newsroom relationships and the experience to pitch stories editors actually want, most outreach is ignored — and the authority signal never materializes.
WHY IT matters.
THIRD-PARTY CREDIBILITY
Independent coverage confers trust that advertising cannot manufacture.
NATIONAL REACH
Relationships across CNBC, FOX News, Today Show, and Good Morning America.
REGIONAL & LOCAL DEPTH
Newsroom relationships across every major United States market.
ENTITY AUTHORITY
Authoritative coverage strengthens the credibility signals search and AI systems weigh.
REAL RELATIONSHIPS
25+ years of relationships mean pitches reach editors who take the call.
BRAND & REPUTATION LIFT
Earned coverage elevates brand perception and supports reputation.
THE MEDIA process.
THE audit
We assess your story, spokespeople, and newsworthiness, and identify the outlets that fit.
THE strategy
We shape the narrative and angles editors actually want, and map the target media and timing.
THE launch
We pitch through real newsroom relationships across national, regional, and local outlets.
THE compound
We build on coverage, sustain relationships, and turn placements into lasting authority assets.
WHAT OUR MEDIA RELATIONS PROGRAM DELIVERS.
Real media-relations deliverables. Media relations earns coverage; placements are pursued, never guaranteed. Scope is tailored per engagement.
- Media strategy and narrative development
- Press materials and messaging
- Media list and outreach across national, regional, and local outlets
- Spokesperson preparation
- Pitching and placement outreach
- Coverage tracking and reporting
- Repurposing earned coverage as authority assets
Exact scope, cadence, and reporting are tailored to each engagement and confirmed on the strategy call.
WHO IT’S FOR.
Media relations fits businesses and leaders seeking authority and credibility. The industries below reflect who Unified Marketing serves; the strongest fit is confirmed during scoping.
- Home & Trade Services
- Healthcare & Dental
- Medical Aesthetics & Plastic Surgery
- Senior Living
- Legal & Professional Services
- DTC & Ecommerce Brands
- B2B & SaaS
- Restaurants & Multi-Location QSR
- Fitness & Wellness
Per-service industry eligibility is confirmed during scoping.
TOOLS & APPROACH.
Media relations is relationship-driven, supported by modern monitoring and intelligence.
- 25+ years of national & local newsroom relationships
- Koto IQ — proprietary AI intelligence engine
- Media monitoring & coverage tracking
- Media database / outreach tooling
HOW WE MEASURE.
We measure media relations by earned coverage and the authority it builds. Coverage is pursued, not promised.
- Placements Earned
- Volume and quality of secured media coverage.
- Outlet Tier & Reach
- Prominence and audience of placements.
- Share of Voice
- Brand presence in media relative to competitors.
- Message Pull-Through
- How well coverage carries key messages.
- Authority & Referral Signals
- Earned links and credibility signals from coverage.
Target benchmarks are set against your baseline and margins — specific numeric targets are set per engagement. Unified Marketing does not promise guaranteed rankings, traffic, leads, or AI citations.
MEDIA RELATIONS questions.
// 01 What is media relations?
// 02 What outlets do you have relationships with?
// 03 Can you guarantee coverage?
// 04 How does PR help my search and AI visibility?
// 05 How much do media relations cost?
EARN THE
COVERAGE THAT proves it.
One strategy call. We’ll assess your story, the outlets that fit, and how earned media would build authority for your brand. Free, no pressure, real insight from The Search Visibility Agency™.
Trusted by brands you know
