YOUR RATING IS YOUR
MODERN storefront.
Unified Marketing delivers reputation management that turns reviews and ratings into a measurable trust and conversion advantage. We engineer review velocity — the rate of new reviews Google actually weights — across Google, Facebook, Yelp, Better Business Bureau, and Trustpilot. These are the trust signals that influence both ranking and conversion, and a core part of visibility everywhere your customers search through the Unified Visibility Framework™.
TRUST IS A RANKING FACTOR AND A CONVERSION FACTOR.
Reputation management is the practice of shaping the review and trust signals a business shows across the web. Unified Marketing engineers review velocity — the rate at which new reviews arrive, which Google weights — across the platforms buyers check before they buy.
This service is built for any business whose customers read reviews before deciding: local services, healthcare, hospitality, and ecommerce among them. It supports the Chosen state of the Unified Visibility Framework™ by turning trust into action.
Because reviews influence both local ranking and conversion, reputation is not a soft metric — it is a lever on revenue.
Helpful resources on reputation management: Google: Reply to Google reviews and Better Business Bureau.
A STALE RATING QUIETLY LOSES CUSTOMERS.
Buyers compare ratings before they call. A lower star rating, a thin review count, or a wall of unanswered complaints sends them to a competitor — often before they ever reach the website.
Google also weights review velocity, not just volume. A business that earned great reviews two years ago but few since looks less relevant than a competitor generating a steady stream today. Without a system, review flow is left to chance.
WHY IT matters.
HIGHER CONVERSION
A stronger rating and recent reviews turn more searchers into callers and buyers.
BETTER LOCAL RANKING
Review velocity is a signal Google weights for local and Map Pack visibility.
MULTI-PLATFORM COVERAGE
We manage reputation across Google, Facebook, Yelp, BBB, Trustpilot, and industry sites.
EARLY-WARNING FEEDBACK
A review system surfaces service issues before they become public damage.
PROTECTED BRAND EQUITY
Timely, professional responses protect the brand and demonstrate care.
COMPOUNDING TRUST
A steady flow of authentic reviews builds durable credibility over time.
THE REPUTATION engine.
THE audit
We assess your ratings, review velocity, response history, and coverage across every platform buyers check.
THE strategy
We design a compliant review-generation system and a response protocol that fits your operations.
THE build
We launch the request workflow, response cadence, and monitoring across Google, Facebook, Yelp, BBB, and Trustpilot.
THE compound
We sustain review velocity, refine timing, and feed service insights back to the business.
WHAT OUR REPUTATION MANAGEMENT PROGRAM DELIVERS.
Real reputation deliverables. Request cadence and platform mix are tailored per engagement. All review generation follows platform guidelines — no fake or incentivized reviews.
- Reputation audit across Google, Facebook, Yelp, BBB, and Trustpilot
- Compliant review-generation workflow
- Review-response management and protocol
- Review monitoring and alerts
- Sentiment and theme reporting
- Google Business Profile review integration
- Reputation dashboard
Exact scope, cadence, and reporting are tailored to each engagement and confirmed on the strategy call.
WHO IT’S FOR.
Reputation management fits any business whose buyers read reviews first. The industries below reflect who Unified Marketing serves; the strongest fit is confirmed during scoping.
- Home & Trade Services
- Healthcare & Dental
- Medical Aesthetics & Plastic Surgery
- Senior Living
- Legal & Professional Services
- DTC & Ecommerce Brands
- B2B & SaaS
- Restaurants & Multi-Location QSR
- Fitness & Wellness
Per-service industry eligibility is confirmed during scoping.
THE STACK.
Reputation management combines monitoring platforms with disciplined, compliant process.
- Koto IQ — proprietary AI intelligence engine
- Google Business Profile & major review platforms
- Review-generation & monitoring tooling
- Sentiment analysis tooling
- KotoCRM integration where applicable
HOW WE MEASURE.
We measure the trust signals that drive ranking and conversion.
- Review Velocity
- Rate of new reviews arriving across platforms over time.
- Average Rating
- Star rating trend on Google and priority platforms.
- Review Volume
- Total reviews accumulated across platforms.
- Response Rate & Time
- Share of reviews responded to and how quickly.
- Sentiment Trend
- Direction of customer sentiment across themes.
Target benchmarks are set against your baseline and margins — specific numeric targets are set per engagement. Unified Marketing does not promise guaranteed rankings, traffic, leads, or AI citations.
REPUTATION questions.
// 01 What is review velocity and why does it matter?
// 02 Do you write or buy fake reviews?
// 03 Which platforms do you manage?
// 04 How do you handle negative reviews?
// 05 How much does reputation management cost?
EARN THE
rating YOU DESERVE.
One strategy call. We’ll audit your reviews across every platform, show how your rating compares to competitors, and outline a compliant system to build trust. Free, no pressure, real insight from The Search Visibility Agency™.
Trusted by brands you know
