/* /why-unifiediq/ — one-page UnifiedIQ sales page (deploy/build_why.py). */
.wu{--wu-dark:#0f0b2b;--wu-card:#fff;--wu-grad:linear-gradient(90deg,#F0619F,#CC1C6C 55%,#8f3cff)}
.wu .wu-in{max-width:1240px;margin:0 auto}
.wu-sec{padding:clamp(64px,9vw,120px) clamp(16px,4vw,48px);background:var(--paper)}
.wu-tint{background:var(--cream)}
.wu-dark{background:var(--wu-dark);color:var(--on-dark)}
.wu-kick{font:700 .78rem/1 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin:0 0 14px}
.wu-dark .wu-kick,.wu-hero .wu-kick{color:#F0619F}
.wu-h2{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:clamp(2.5rem,6vw,5.2rem);line-height:.92;margin:0 0 18px;color:var(--ink);text-wrap:balance}
.wu-h2 span{background:var(--wu-grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.wu-dark .wu-h2{color:#fff}
.wu-lead{max-width:62ch;font-size:clamp(1.05rem,1.4vw,1.25rem);line-height:1.6;color:var(--ink-soft);margin:0 0 clamp(28px,4vw,48px)}
.wu-dark .wu-lead{color:var(--on-dark-soft)}

/* hero */
.wu-hero{position:relative;overflow:clip;background:var(--wu-dark);color:#fff;min-height:min(92vh,880px);display:flex;align-items:flex-end}
.wu-hero__bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:right center;opacity:.5}
.wu-hero__scrim{position:absolute;inset:0;background:linear-gradient(90deg,rgba(15,11,43,.97) 0%,rgba(15,11,43,.82) 42%,rgba(15,11,43,.35) 100%),linear-gradient(0deg,rgba(15,11,43,.95) 0%,rgba(15,11,43,0) 45%)}
.wu-hero__in{position:relative;z-index:2;width:100%;max-width:1240px;margin:0 auto;padding:clamp(130px,20vh,220px) clamp(16px,4vw,48px) clamp(40px,6vh,72px)}
.wu-hero__h{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:clamp(3rem,9vw,8rem);line-height:.88;margin:0;color:#fff}
.wu-hero__h span{background:var(--wu-grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.wu-hero__lead{max-width:44em;margin:22px 0 0;font-size:clamp(1.05rem,1.5vw,1.3rem);line-height:1.6;color:rgba(255,255,255,.86)}
.wu-hero__cta{display:flex;flex-wrap:wrap;gap:12px;margin:30px 0 0}
.wu-btn{display:inline-flex;align-items:center;min-height:48px;padding:0 32px;border-radius:999px;background:var(--accent);color:#fff;font-weight:800;text-decoration:none;transition:transform .18s var(--ease),background .18s}
.wu-btn:hover{background:var(--accent-deep);transform:translateY(-2px)}
.wu-btn--ghost{background:transparent;box-shadow:inset 0 0 0 2px rgba(255,255,255,.55)}
.wu-btn--ghost:hover{background:rgba(255,255,255,.1)}
.wu-stats{list-style:none;margin:clamp(36px,6vh,64px) 0 0;padding:24px 0 0;border-top:1px solid rgba(255,255,255,.18);display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.wu-stats b{display:block;font-family:var(--display);font-weight:400;font-size:clamp(2.4rem,5vw,4rem);line-height:1;color:#fff}
.wu-stats span{display:block;margin-top:6px;font-size:.92rem;color:rgba(255,255,255,.72);line-height:1.4}

/* pain */
.wu-pain__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.wu-pc{background:var(--wu-card);border:1px solid var(--line);border-radius:18px;padding:26px;display:flex;flex-direction:column}
.wu-pc__n{font:700 .8rem/1 var(--mono);color:var(--accent);margin:0 0 14px}
.wu-pc h3{font-size:1.3rem;line-height:1.25;margin:0 0 8px;color:var(--ink)}
.wu-pc__sub{color:var(--ink-soft);margin:0 0 18px;line-height:1.5}
.wu-pc__fix{margin:0;padding-top:16px;border-top:1px dashed var(--line);line-height:1.55;color:var(--ink)}
.wu-pc__fix>p{margin:0}
.wu-pc__fix b{color:var(--accent)}

/* detail lists ("how it works" bullets on every item) */
.wu-how__h{font:700 .72rem/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);margin:18px 0 10px!important}
.wu-how{list-style:none;margin:12px 0 0;padding:0;display:grid;gap:9px}
.wu-how li{position:relative;padding-left:20px;line-height:1.55;font-size:.95rem;color:var(--ink-soft)}
.wu-how li::before{content:"";position:absolute;left:2px;top:.6em;width:8px;height:8px;border-radius:2px;background:var(--accent)}
.wu-card>p+.wu-how{margin-top:14px;padding-top:14px;border-top:1px solid var(--line)}
.wu-cards--2{grid-template-columns:repeat(2,1fr)}
.wu-steps .wu-how li{font-size:.9rem}
.wu-cad .wu-how{margin-top:10px}
.wu-track dl{margin:0}
.wu-track dt{padding:12px 0 2px;border-top:1px solid var(--line);font-weight:700;color:var(--ink)}
.wu-track dd{margin:0 0 4px;color:var(--ink-soft);font-size:.92rem;line-height:1.5}
.wu-trust{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.wu-trust>div{border-top:3px solid var(--accent);padding-top:16px}
.wu-trust h3{margin:0 0 8px;font-size:1.12rem;color:var(--ink)}
.wu-trust p{margin:0;color:var(--ink-soft);line-height:1.6}

/* offline conversions (dark steps) */
.wu-dark .wu-steps>li{border-top-color:#F0619F}
.wu-dark .wu-steps>li>b{color:#fff}
.wu-dark .wu-steps>li>p{color:#d9d6ec}
.wu-dark .wu-how li{color:var(--on-dark-soft)}
.wu-dark .wu-how li::before{background:#F0619F}
.wu-oci__out{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:clamp(32px,5vw,56px)}
.wu-oci__out>div{background:rgba(255,255,255,.05);border:1px solid rgba(240,97,159,.3);border-radius:18px;padding:22px}
.wu-oci__out b{display:block;font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:1.7rem;color:#fff}
.wu-oci__out p{margin:6px 0 0;color:var(--on-dark-soft);line-height:1.55}
.wu-note--dark{color:#a9a5c6}

/* steps: uniform heights so the Details toggles line up */
.wu-steps>li>b{white-space:nowrap}
.wu-steps>li>p{min-height:3.1em;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
@media (max-width:1080px){.wu-steps>li>p{min-height:0}}

/* toggles for the detail lists */
.wu-pain__grid,.wu-cards,.wu-steps{align-items:start}
.wu-tog{margin-top:14px;border-top:1px solid var(--line)}
.wu-tog>summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:12px;min-height:44px;font:700 .74rem/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
.wu-tog>summary::-webkit-details-marker{display:none}
.wu-tog>summary::after{content:"+";font:400 1.4rem/1 var(--body);letter-spacing:0;transition:transform .2s}
.wu-tog[open]>summary::after{transform:rotate(45deg)}
.wu-tog>summary:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}
.wu-tog .wu-how{margin:4px 0 6px}
.wu-dark .wu-tog{border-top-color:rgba(255,255,255,.14)}
.wu-dark .wu-tog>summary{color:#F0619F}
.wu-card>p+.wu-tog .wu-how{border:0;padding:0;margin-top:4px}

/* proof */
.wu-proof{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.wu-pf{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:18px;padding:24px;text-decoration:none;color:inherit;transition:transform .18s var(--ease),box-shadow .18s}
.wu-pf:hover{transform:translateY(-3px);box-shadow:0 18px 40px rgba(32,27,81,.12)}
.wu-pf__who{margin:0;font-weight:800;color:var(--ink);line-height:1.3}
.wu-pf__who span{display:block;font:600 .74rem/1.4 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft);margin-top:4px}
.wu-pf__big{margin:18px 0 0;font-family:var(--display);font-size:clamp(3.2rem,5vw,4.4rem);line-height:.9;background:var(--wu-grad);-webkit-background-clip:text;background-clip:text;color:transparent;align-self:flex-start}
.wu-pf__line{margin:6px 0 0;font-weight:700;color:var(--ink);line-height:1.35}
.wu-pf__extra{margin:12px 0 0;color:var(--ink-soft);font-size:.94rem;line-height:1.5}
.wu-pf__go{margin-top:auto;padding-top:16px;font-weight:700;color:var(--accent);font-size:.92rem}

/* keynote player (shared with /unifiediq/) */
.kn{position:relative;aspect-ratio:16/9;border-radius:24px;overflow:hidden;background:#05040f;box-shadow:0 30px 80px rgba(8,5,30,.45)}
.kn video{position:absolute;inset:0;width:100%;height:100%;display:block;object-fit:cover;background:#05040f}
.kn-play{position:absolute;inset:0;display:flex;align-items:flex-end;gap:18px;padding:clamp(18px,3vw,40px);border:0;margin:0;cursor:pointer;color:#fff;text-align:left;font:inherit;background:linear-gradient(to top,rgba(8,6,28,.82),rgba(8,6,28,0) 60%)}
.kn-ic{flex:none;width:clamp(56px,6vw,84px);height:clamp(56px,6vw,84px);border-radius:50%;background:#fff;position:relative;box-shadow:0 0 0 0 rgba(240,97,159,.55);animation:knPulse 2.4s infinite;transition:transform .2s}
.kn-ic::after{content:"";position:absolute;left:54%;top:50%;transform:translate(-50%,-50%);border-style:solid;border-width:12px 0 12px 20px;border-color:transparent transparent transparent #201B51}
.kn-play:hover .kn-ic,.kn-play:focus-visible .kn-ic{transform:scale(1.07)}
.kn-play:focus-visible{outline:3px solid #F0619F;outline-offset:-6px}
.kn-t{display:flex;flex-direction:column;gap:4px;font-family:var(--display);text-transform:uppercase;font-size:clamp(1.5rem,2.6vw,2.4rem);line-height:1}
.kn-t small{font-family:var(--body);text-transform:none;font-size:clamp(.85rem,1vw,1rem);font-weight:600;color:#d9d6ec;letter-spacing:.01em}
.kn.is-playing .kn-play{display:none}
.kn--sm{border-radius:16px;box-shadow:0 14px 40px rgba(8,5,30,.22)}
.kn--sm .kn-play{padding:16px;gap:12px}
.kn--sm .kn-ic{width:48px;height:48px;animation:none}
.kn--sm .kn-ic::after{border-width:9px 0 9px 15px}
.kn--sm .kn-t{font-size:1.45rem}
@keyframes knPulse{70%{box-shadow:0 0 0 18px rgba(240,97,159,0)}100%{box-shadow:0 0 0 0 rgba(240,97,159,0)}}

/* steps */
.wu-steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:20px}
.wu-steps>li{border-top:3px solid var(--accent);padding-top:18px}
.wu-steps b{display:block;font-family:var(--display);font-weight:400;font-size:1.7rem;text-transform:uppercase;color:var(--ink)}
.wu-steps>li>p{margin:8px 0 0;color:var(--ink-soft);line-height:1.55;font-size:.98rem}

/* split + ticks */
.wu-split{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,5vw,72px);align-items:start}
.wu-ticks{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.wu-ticks li{position:relative;padding-left:30px;line-height:1.55}
.wu-ticks li::before{content:"";position:absolute;left:0;top:.45em;width:14px;height:14px;border-radius:50%;background:var(--wu-grad)}
.wu-dark .wu-ticks li{color:#d9d6ec}
.wu-ticks b{color:#fff;margin-right:6px}
.wu-ticks--plain{align-self:center}
.wu-ticks--plain li{color:var(--ink);font-weight:600}

/* example alert card */
.wu-alert{margin:0;background:#18133d;border:1px solid rgba(240,97,159,.35);border-radius:20px;padding:26px;box-shadow:0 30px 80px rgba(0,0,0,.35);position:sticky;top:110px}
.wu-alert__tag{display:inline-block;font:700 .7rem/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;background:rgba(240,97,159,.16);color:#F0619F;padding:7px 10px;border-radius:999px;margin:0 0 14px}
.wu-alert__h{font-size:1.25rem;font-weight:800;color:#fff;margin:0 0 16px;line-height:1.3}
.wu-alert__row{display:flex;justify-content:space-between;gap:16px;padding:11px 0;border-top:1px solid rgba(255,255,255,.1);font-size:.95rem;color:var(--on-dark-soft)}
.wu-alert__row b{color:#fff;text-align:right}
.wu-alert__row b.dn{color:#ff8fb8}
.wu-alert__plan{margin:14px 0 0;padding:14px;border-radius:12px;background:rgba(255,255,255,.06);color:#e6e3f5;line-height:1.5;font-size:.95rem}
.wu-alert__plan b{display:block;color:#7ee2b8;margin-bottom:4px}
.wu-alert__ok{margin:12px 0 0;font:600 .85rem/1.3 var(--mono);color:#F0619F}
.wu-alert figcaption{margin-top:14px;font-size:.78rem;color:#8d89ad}

/* cards */
.wu-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.wu-cards--4{grid-template-columns:repeat(4,1fr)}
.wu-card{background:var(--wu-card);border:1px solid var(--line);border-radius:18px;padding:26px}
.wu-card__tag{font-family:var(--display);font-size:2.2rem;line-height:1;margin:0 0 8px;background:var(--wu-grad);-webkit-background-clip:text;background-clip:text;color:transparent;display:inline-block}
.wu-cards--4 .wu-card__tag{font-size:1.5rem}
.wu-card h3{font-size:1.15rem;margin:0 0 10px;color:var(--ink);line-height:1.3}
.wu-card p:last-child{margin:0;color:var(--ink-soft);line-height:1.6}

/* tracking */
.wu-track{display:grid;grid-template-columns:repeat(5,1fr);gap:22px}
.wu-track h3{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:1.7rem;margin:0 0 12px;color:var(--ink)}
.wu-track ul{list-style:none;margin:0;padding:0}
.wu-track li{padding:9px 0;border-top:1px solid var(--line);color:var(--ink-soft)}

/* compare table */
.wu-tbl-wrap{border-radius:20px;overflow:hidden;border:1px solid rgba(255,255,255,.12)}
.wu-tbl{width:100%;border-collapse:collapse;font-size:.98rem}
.wu-tbl th,.wu-tbl td{padding:16px 18px;text-align:left;vertical-align:top;border-top:1px solid rgba(255,255,255,.1);line-height:1.45}
.wu-tbl thead th{border-top:0;font:700 .78rem/1.2 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--on-dark-soft);background:rgba(255,255,255,.04)}
.wu-tbl tbody th{color:#fff;font-weight:700;width:26%}
.wu-tbl td{color:var(--on-dark-soft)}
.wu-tbl .us{background:rgba(204,28,108,.16);color:#fff;font-weight:700}
.wu-tbl thead .us{color:#F0619F}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.wu-more{margin:22px 0 0}
.wu-more a{color:#F0619F;font-weight:700}

/* videos */
.wu-vids{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(22px,3vw,40px)}
.wu-v__by{font:700 .78rem/1.3 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--accent);margin:16px 0 6px}
.wu-v__line{margin:0;color:var(--ink);line-height:1.55;font-size:1.02rem}
.wu-v__tx{margin-top:10px}
.wu-v__tx summary{cursor:pointer;font-weight:700;color:var(--ink-soft);font-size:.92rem;min-height:44px;display:flex;align-items:center}
.wu-v__tx p{margin:4px 0 0;color:var(--ink-soft);line-height:1.6;font-size:.94rem}
.wu-note{margin:32px 0 0;font-size:.88rem;color:var(--ink-soft);max-width:70ch}

/* cadence */
.wu-cad{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.wu-cad>li{background:var(--wu-card);border-radius:18px;padding:24px;border:1px solid var(--line)}
.wu-cad b{font-family:var(--display);font-weight:400;font-size:1.8rem;text-transform:uppercase;color:var(--accent)}
.wu-cad>li>p{margin:8px 0 0;color:var(--ink-soft);line-height:1.55}

.wu-cta h2 .u-serif{color:#F0619F}

@media (max-width:1080px){
  .wu-steps{grid-template-columns:repeat(2,1fr)}
  .wu-cards--4,.wu-track,.wu-trust{grid-template-columns:repeat(2,1fr)}
  .wu-oci__out{grid-template-columns:1fr}
  .wu-proof{grid-template-columns:repeat(2,1fr)}
  .wu-pain__grid,.wu-cards,.wu-cad{grid-template-columns:repeat(2,1fr)}
  .wu-split{grid-template-columns:1fr}
  .wu-alert{position:static}
}
@media (max-width:700px){
  .wu-stats{grid-template-columns:repeat(2,1fr)}
  .wu-proof,.wu-pain__grid,.wu-cards,.wu-cards--2,.wu-cards--4,.wu-track,.wu-trust,.wu-cad,.wu-steps,.wu-vids{grid-template-columns:1fr}
  .wu-hero{min-height:auto}
  .wu-tbl thead{display:none}
  .wu-tbl,.wu-tbl tbody,.wu-tbl tr,.wu-tbl th,.wu-tbl td{display:block;width:100%}
  .wu-tbl tr{border-top:1px solid rgba(255,255,255,.14);padding:8px 0}
  .wu-tbl tbody th{width:auto;padding:12px 16px 4px;border:0}
  .wu-tbl td{border:0;padding:4px 16px}
  .wu-tbl td::before{content:attr(data-l) ": ";font-weight:700;color:#8d89ad}
  .wu-tbl td.us{margin:6px 0 8px;padding:10px 16px}
  .wu-tbl td.us::before{color:#F0619F}
}
@media (prefers-reduced-motion:reduce){.kn-ic{animation:none}.wu-btn{transition:none}}