Case Study: New Jersey Restoration Company Achieves 150% Growth in Organic Traffic with Local SEO
Overview
Client: New Jersey Restoration Company
Industry: Water Damage Clean-Up & Restoration Services
Location: New Jersey
A leading water damage mitigation company in New Jersey partnered with Unified Marketing to enhance its organic visibility, improve rankings, and increase inbound leads through effective Local SEO strategies.
The Challenge
Referred to Unified Marketing, this NJ Restoration company aimed to boost its online visibility organically, drive natural traffic, and significantly increase lead generation through local search. The founders were clear: the ultimate measure of success would be the increase in call volume from prospective customers.
With previous experiences from lead generation sites like HomeAdvisor providing low-quality leads, and their prior marketing company not consistently moving the needle, they sought an SEO solution tailored to attract high-quality local traffic. They needed a focused SEO strategy to boost their presence in competitive New Jersey markets.
Services Provided
Unified Marketing executed a comprehensive SEO/PPC strategy, including:
- Google Business Profile Setup & Optimization
- Local SEO Enhancements
- Structured & Unstructured Citation Building
- On-site Technical Optimization
- Website Content Optimization
- Link Building and Authority Development
- Google PPC
Strategy and Solution
The initial audit of their online presence revealed substantial potential for growth through Local SEO. Unified Marketing developed a multi-faceted strategy, following industry best practices:
- Google Business Profile (GBP) Optimization:
- Set up and optimized GBP listings for multiple service areas across New Jersey, including complete profiles with descriptions, categories, photos, and videos.
- Enhanced visibility in local search results for key service areas like Newark, Jersey City, and Hoboken.
- Citation Building:
- Built both structured (local directories) and unstructured (mentions on local websites) citations to increase the business’s authority in targeted regions.
- Website Optimization:
- Improved website loading speed by 2x, ensuring a mobile-friendly experience with conversion-focused call-to-action (CTA) updates.
- Enhanced technical SEO elements, boosting overall site performance and user experience.
- Link Building and Authority Development:
- Implemented a robust link-building strategy, securing high-quality backlinks with diverse anchor texts and placement.
- Achieved significant keyword ranking improvements, with terms like:
- “water damage Newark” moving up to #2
- “water damage repair Jersey City” reaching #4
- “water damage restoration Hoboken” climbing to #5
Expanding Local Coverage
Unified Marketing expanded their digital footprint by creating city-specific landing pages for key service areas in New Jersey. This approach included:
- Publishing optimized, location-based content that addressed specific customer needs in target cities.
- Developing valuable blog content to boost site authority, attracting additional backlinks and increasing overall brand visibility.
Results and Business Impact
They experienced a dramatic improvement in its organic search performance, leading to substantial business growth:
- 150% Increase in Organic Traffic
- 300% Increase in Call Volume
- 223% Growth in Revenue
- 5x Increase in Online Visibility
- 4x Increase in Website Leads and Form Submissions
- 50+ Keywords Achieved First-Page Rankings
- 2x Faster Website Load Time
- 35% Increase in Conversion Rate from Website Traffic
Conclusion
Their partnership with Unified Marketing resulted in a transformative increase in online visibility and lead generation. By leveraging advanced Local SEO techniques and a targeted content strategy, this NJ Restoration company has outpaced its competition in organic rankings and established a robust presence across New Jersey’s most competitive markets.
This case study showcases how a tailored SEO strategy can drive substantial business growth, proving that local search optimization is essential for service-based businesses looking to dominate their markets.