About Adam Segall

Adam Segall is a seasoned marketing professional and the driving force behind Unified Marketing, where he leverages over 25 years of experience to help small and medium-sized businesses (SMBs) thrive online. Known for his expertise in hyper-local marketing, Adam specializes in creating impactful digital strategies that include SEO, Google AdWords, social media marketing, IT services, and grassroots campaigns. His deep commitment to client success is reflected in his hands-on approach—offering complimentary 1-hour consultations and direct, personal communication without intermediaries. Adam’s extensive experience covers various industries, from health and wellness to real estate, allowing him to craft customized solutions that drive lead generation and customer acquisition. Adam focuses on empowering local businesses to grow and generate revenue. His dedication to personal, results-driven service has made him a trusted advisor to clients nationwide, helping them succeed in a competitive online landscape.

Case Study: 4sixty6 Caterers – Driving Engagement and Bookings

By |2024-12-11T19:04:24+00:00November 13th, 2024|Categories: Case Study|

Case Study: 4sixty6 Caterers – Driving Engagement and Bookings Through a Multi-Channel Marketing Strategy Client: 4sixty6 Caterers Location: West Orange, NJ Industry: Catering and Event Venue Services Provided by Unified Marketing: PPC Management, SEO, Print Ads with Paid Media Placements, Influencer Partnerships, Print Collateral Background 4sixty6 Caterers re-launched their event venue in West Orange, NJ, in 2017, aiming to establish themselves as a top choice for [...]

Case Study: Elevating Salon Grafix Hair Care

By |2024-12-11T19:04:37+00:00November 13th, 2024|Categories: Case Study|

Case Study: Elevating Salon Grafix Hair Care Client Overview Client: Salon Grafix Hair Care Industry: Hair Care Products (Styling, Treatments, and Finishing Sprays) Objective: Increase brand visibility, drive website traffic and sales, and secure media placements in top outlets, including local TV and national publications. Challenges Before partnering with Unified Marketing, Salon Grafix faced several challenges: Limited Brand Awareness: Despite a strong product line, Salon Grafix [...]

Marketing Agency vs. Hiring In-House: What You Need to Know

By |2024-12-11T19:04:45+00:00November 6th, 2024|Categories: Facebook Ads, Marketing, Marketing Agency, Pay Per CLick, SEO, Social Marketing|

Marketing Agency vs. Hiring In-House: What You Need to Know Adopting the right marketing strategy is essential to growing your business, increasing revenue, and reaching a broader audience. For many expanding companies, outsourcing marketing to an agency or consultancy offers the most practical solution. However, as companies evolve, they often face the decision of whether to bring marketing in-house. While some organizations [...]

The Ultimate Guide to B2C Lead Generation: Strategies, Techniques, and Best Practices

By |2024-12-11T19:04:53+00:00November 6th, 2024|Categories: Google, LSAs, Marketing, Marketing Agency, Pay Per CLick, SEO|

The Ultimate Guide to B2C Lead Generation: Strategies, Techniques, and Best Practices Generating high-quality leads is essential for B2C companies that want to grow and succeed. Whether you're in e-commerce, retail, or any other consumer-facing business, effective B2C lead generation means attracting potential customers and guiding them toward purchasing. This guide will cover everything you need about B2C lead generation, including strategies, [...]

Case Study: Revitalizing Glamour Shots NJ Franchises

By |2024-12-11T19:05:09+00:00September 12th, 2024|Categories: Case Study|

Case Study: Revitalizing Glamour Shots NJ Franchises with Unified Marketing’s Comprehensive Digital Strategy Client Overview Client: Glamour Shots (NJ Multi-location Franchises) Industry: Photography, Beauty, and Makeovers Objective: Increase appointment bookings, drive traffic to individual franchise locations, and boost local visibility through strategic digital marketing efforts. Challenges Before partnering with Unified Marketing, the NJ franchises of Glamour Shots faced several challenges: Decreasing Foot Traffic: Due to increased competition and changing market [...]

Case Study: Driving Growth for Tony Boys Sandwich House in NJ

By |2024-12-11T19:05:18+00:00June 9th, 2024|Categories: Case Study|

Case Study: Driving Growth for Tony Boys Sandwich House in NJ through Unified Marketing's Digital Strategy Client Overview Client: Tony Boys Sandwich House (Multi-location Franchise in New Jersey) Industry: Quick Service Restaurant (QSR), Specialty Sandwiches Objective: Increase in-store traffic, boost online orders, and enhance brand visibility across multiple NJ locations. Challenges Tony Boys Sandwich House faced several challenges before partnering with Unified Marketing: Low Online Visibility: [...]

Case Study: Swimming In Pool Leads With FS Pool Pros

By |2024-12-11T19:05:26+00:00May 7th, 2024|Categories: Case Study|

Case Study: Swimming In Pool Leads with FS Pool Pros Client Overview Client: FS Pool Pros Industry: Pool Cleaning, Maintenance, and Repair Services Location: Boca Raton, FL Website: www.fspoolpros.com Objective: Increase online visibility, drive high-quality leads, and boost sales by implementing an integrated digital marketing strategy. Challenges Prior to partnering with Unified Marketing, FS Pool Pros faced several challenges: Limited Online Visibility: The existing website lacked [...]

Case Study: The Spine and Wellness Center – Transforming Local Visibility and Engagement

By |2024-12-11T19:05:35+00:00April 13th, 2024|Categories: Case Study|

Case Study: The Spine and Wellness Center – Transforming Local Visibility and Engagement Through Unified Marketing Client: The Spine and Wellness Center Location: Parkland, FL Industry: Chiropractic and Wellness Services Services Provided by Unified Marketing: PPC Management, SEO, Influencer Partnerships, Print Collateral Design Background The Spine and Wellness Center, located in Parkland, FL, sought a comprehensive marketing approach to increase its local presence, attract new clients, [...]

Case Study: New Jersey Restoration Company Achieves 150% Growth

By |2024-12-11T19:05:45+00:00March 4th, 2024|Categories: Case Study|

Case Study: New Jersey Restoration Company Achieves 150% Growth in Organic Traffic with Local SEO Overview Client: New Jersey Restoration Company Industry: Water Damage Clean-Up & Restoration Services Location: New Jersey A leading water damage mitigation company in New Jersey partnered with Unified Marketing to enhance its organic visibility, improve rankings, and increase inbound leads through effective Local SEO strategies. The Challenge Referred to Unified Marketing, [...]

Case Study: Boosting Luxx MedSpa’s Multi-Location Presence in NJ

By |2024-12-11T19:05:48+00:00February 12th, 2024|Categories: Case Study|

Case Study: Boosting Luxx MedSpa's Multi-Location Presence in NJ with Unified Marketing’s Comprehensive Digital Strategy Client Overview Client: Luxx MedSpa (Multi-location Franchise in New Jersey) Industry: Medical Spa and Aesthetic Services Objective: Increase appointment bookings, enhance brand visibility across multiple NJ locations, and engage local communities through targeted digital marketing. Challenges Before collaborating with Unified Marketing, Luxx MedSpa faced several issues: Declining Foot Traffic and Bookings: [...]

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