20 Ways to Lower Your Cost Per Click For businesses using Google Ads to drive traffic and conversions, managing advertising costs is critical. The Cost Per Click (CPC) directly impacts your marketing budget and return on investment (ROI). Finding effective ways to lower your CPC ensures that you maximize results while spending less. In this guide, we’ll discuss 20 ways to lower your cost per [...]
The Future of Internet Marketing in 2025: Insights by Unified Marketing As we approach 2025, internet marketing continues to evolve at a breakneck pace, reshaping how businesses connect with their audiences. Unified Marketing, a leader in local SEO, voice search optimization, and digital marketing strategy, is at the forefront of these changes, helping businesses navigate the complexities of this ever-changing landscape. This article explores [...]
11 Benefits of Having a Chatbot on Your Website In the fast-paced digital world, delivering an exceptional customer experience is no longer optional—it's a necessity. Chatbots have emerged as one of the most effective tools for businesses to meet customer expectations while streamlining operations. As experts in local SEO and digital marketing, Unified Marketing recognizes the transformative potential of chatbots in enhancing online engagement [...]
Voice Search Optimization: 6 Tips to Improve Your Results Voice search has revolutionized the way consumers seek information, especially when it comes to local businesses. With the proliferation of digital assistants like Google Assistant, Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa, optimizing for voice search is no longer optional—it's essential. Unified Marketing, a leader in local SEO and voice search optimization, offers comprehensive strategies [...]
Understanding Google Click-Through Rates: Strategies for Boosting Your Local SEO Success Understanding Google Click-Through Rates: Strategies for Boosting Your Local SEO Success (An In-Depth Guide by Unified Marketing) In today’s digital landscape, the competition to secure top positions on Google has never been fiercer. For local businesses, standing out in search results is critical. That’s where Unified Marketing steps in. With years of local [...]
Case Study: 4sixty6 Caterers – Driving Engagement and Bookings Through a Multi-Channel Marketing Strategy Client: 4sixty6 Caterers Location: West Orange, NJ Industry: Catering and Event Venue Services Provided by Unified Marketing: PPC Management, SEO, Print Ads with Paid Media Placements, Influencer Partnerships, Print Collateral Background 4sixty6 Caterers re-launched their event venue in West Orange, NJ, in 2017, aiming to establish themselves as a top choice for [...]
Case Study: Elevating Salon Grafix Hair Care Client Overview Client: Salon Grafix Hair Care Industry: Hair Care Products (Styling, Treatments, and Finishing Sprays) Objective: Increase brand visibility, drive website traffic and sales, and secure media placements in top outlets, including local TV and national publications. Challenges Before partnering with Unified Marketing, Salon Grafix faced several challenges: Limited Brand Awareness: Despite a strong product line, Salon Grafix [...]
Marketing Agency vs. Hiring In-House: What You Need to Know Adopting the right marketing strategy is essential to growing your business, increasing revenue, and reaching a broader audience. For many expanding companies, outsourcing marketing to an agency or consultancy offers the most practical solution. However, as companies evolve, they often face the decision of whether to bring marketing in-house. While some organizations [...]
The Ultimate Guide to B2C Lead Generation: Strategies, Techniques, and Best Practices Generating high-quality leads is essential for B2C companies that want to grow and succeed. Whether you're in e-commerce, retail, or any other consumer-facing business, effective B2C lead generation means attracting potential customers and guiding them toward purchasing. This guide will cover everything you need about B2C lead generation, including strategies, [...]
Maximizing Local Traffic with Google Local Services Ads In today’s digital world, local visibility can make all the difference. For small and medium-sized businesses, securing a spot at the top of search results for customers in your area is crucial to driving traffic, attracting leads, and building a loyal customer base. Google Local Services Ads (LSAs) offer a powerful, cost-effective way to [...]