There is a new “BIG BROTHER” in town everyone! In the near future, no matter where you are, Facebook will know where you are, and where you’ve been. In recent news, Facebook announced that it expanded its Audience Network with a few new features.

Facebook unveiled some new advertising features on last Tuesday that will help brick and mortar retailers drive new customers into their store and allow them to better understand the conversion metrics on how their ads affect in-store sales. First, the company announced what it calls a “native store locator,” which is meant to help people find the nearest store location for a retailer running a Facebook ad campaign.

It will allow Facebook users to click on a map within an ad that then points them to stores that are close by, along with the address, phone number, hours and travel time to that store. This update for Facebook is just another step to keep you engaged and in their app, not being pushed to a 3^rd party like Google Maps or Apple Maps.

The second piece of the puzzle is the addition of a new metric in Ads Reporting, called store visits, which does exactly what it says- Using your phone’s location services (as long as Location Services are turned on), it will count the number of people who visited the store after they see a Facebook ad and provide a reporting metric.

The third update Facebook is debuting what it calls “The Offline Conversions API,” which allows storeowners to know which transactions that were made either in-store, or over the phone, were a direct result of a Facebook ad. The stores can either get the data directly from Facebook, or through its partners, including IBM, Index, Invoca, Lightspeed, LiveRamp, Marketo and Square.

With these three new features, Facebook will be able to show brick and mortar retailers that, not only can they drive more customers offline and into their stores, but actually produce a monitizable revenue for them.

The fact is, nearly all retail sales in the United States are still done offline. E-commerce sales in the first quarter of 2016 accounted for only 7.7 percent of total sales, according to The U.S. Census Bureau. By 2019, it will still be less than 10 percent retail sales in the U.S. that will be transacted over the Internet, eMarketer estimates.