Broward County · CRM and Automation
Stop losing leads in Pembroke Pines.
We build the system behind your sales: fast follow-up, clear pipelines and reports you can trust, for growing businesses across Pembroke Pines.
01Part 1
Five signs your sales system is costing you deals
You do not need an audit to know something is wrong. Owners across Pembroke Pines usually recognize at least two of these the moment they read them.
- You cannot say how many leads came in last month without someone pulling numbers from three places.
- Follow-up depends on memory. If a salesperson is out sick, their leads wait.
- The CRM is half empty. Fields go unfilled, duplicates pile up and nobody trusts the totals.
- Marketing and sales disagree about which campaigns produce real customers.
- Your team copies data by hand between the website, email, the calendar and the CRM.
Each one is a symptom of the same problem: tools that were never connected into a single system. Adding another app rarely fixes it. Designing the flow from first contact to closed deal does.
That design is the core of our CRM and automation in Pembroke Pines work. We map how a lead actually becomes a customer in your business, decide what should happen automatically at each step, and then build it, either as a custom CRM or on a platform you already own.
The goal is not more software. It is fewer dropped balls, faster replies and numbers you can make decisions with. When the system works, your team spends its hours on conversations that need judgment, and the machine handles the rest.
02Part 2
How we deliver CRM and automation in Pembroke Pines
Most agencies show up as a vendor. We show up as a department. For CRM work, that means we learn how your business sells before we recommend a single tool, and we stay after launch to keep the system healthy.
- The audit. We trace how leads arrive, who touches them and where they stall. We review your current tools, your data quality and the reports leadership actually uses.
- The strategy. We design the pipeline stages, the automations, the fields worth keeping and the reports that matter. You approve the plan before anything is built.
- The launch. We build or configure the CRM, migrate and clean your data, connect your website, phones and email, and train your team on the new flow.
- The compound. We watch adoption, fix friction, add automations as your process matures and keep the data clean.
You can go custom or keep what you have. We build custom CRMs in-house, which means no per-seat pricing and a data model shaped around your business. We also implement and repair existing platforms when that is the smarter call.
Either way, senior specialists run the project from start to finish. The people who map your process are the people who build it, so nothing is lost in a handoff between a salesperson and a developer you never meet.
Learn more about CRM implementation and how we handle migrations without lost records.
03Why Unified
Why Pembroke Pines businesses choose Unified.
The right fit for CRM and automation in Pembroke Pines behaves like part of your team. That is the standard Unified has held since 2006 for businesses across Broward County.
Found. Understood. Chosen.
Every engagement follows one framework. Found: rank in Google, own the Map Pack, get cited by AI answers. Understood: clear entities, structured content and schema. Chosen: proof, reviews and pages built to convert.
Measured to the dollar
Pipeline, qualified leads, customers and revenue. Not impressions. Calls, forms and bookings are tracked to their source, so you always know what each channel produced.
Built in-house, by hand
Websites are hand-coded, campaigns are built by the people who manage them, and reporting comes from the same team. Nothing is outsourced and nothing is a template.
Local, and close
Our office is at 1002 E Newport Center Drive in Deerfield Beach, minutes from I-95, and we have a second office in Florham Park, New Jersey. South Florida is our home market.
04Part 3
Measured to the dollar, not the click
Pipeline, qualified leads, customers, revenue. Not impressions. That line sums up why CRM work matters to marketing, and why we treat it as part of growth rather than an IT project.
Without a connected CRM, your ad platforms report clicks, your website reports form fills and your sales team reports gut feel. None of them agree. With one, every inquiry carries its source from the first touch to the closed deal, so you can finally compare channels on the number that matters.
- Which campaigns produce booked appointments, not just leads
- How long each stage of your pipeline really takes
- Where deals stall and which follow-ups revive them
- What a customer from each channel is worth over time
We built exactly this for Nusbaum Medical Centers, wiring attribution from every form and call into the practice's CRM. In the last 12 months the practice logged 1,645 tracked inquiries from ads, 676 forms and 783 calls, each tied to its source.
That is the standard we bring to CRM and automation in Pembroke Pines for every client. HubSpot's State of Marketing research follows how teams use CRM data, and the lesson is consistent: data only helps if it is connected and clean.
For a Pembroke Pines business with several services or locations, the same view answers a question owners ask constantly: which part of the business is growing, and what is feeding it?
More results are on our case studies page.
05Part 4
Questions to ask before any CRM project
CRM projects have a reputation for running long and landing badly. Most of that comes from skipping the questions below. Ask them of any partner in Pembroke Pines, including us.
- Will you map our process before picking a tool? If the answer starts with a product name, be careful.
- What happens to our existing data? You want a migration plan, a cleanup step and a test run before cutover.
- How will you get the team to use it? Training, fewer fields and automation that removes work, not adds it.
- Who owns the data and the build? You should, in writing.
- How will we know it is working? Look for response time, conversion by stage and revenue by source, measured from launch.
Our answers: we map first, migrate carefully, design for adoption, leave you owning everything and measure against outcomes you can see. Senior specialists run every account, so the person answering these questions is the person doing the work.
A good partner will also tell you when a project is not worth doing yet. If your lead volume is low, a simpler setup may serve you better for now, and we will say so.
You can read about the team behind that work on our about page, or start with the service that fits best, from a custom CRM build to a focused cleanup of the system you already have. Either path begins with a conversation about how your business sells.
06Serving Pembroke Pines
Serving Pembroke Pines, up close.

Pembroke Pines is 22 miles from our Deerfield Beach office, so planning sessions, shoots and strategy reviews can happen in person. We know the commercial pattern here, from Pines Boulevard and Flamingo Road to Pembroke Lakes Mall.
The local economy leans on healthcare, retail, auto dealerships, and our CRM and automation work is built around how those buyers search and decide. Major employers here include Memorial Healthcare System and Broward College South Campus, and their staff and customers search the way everyone now does: on Google, in Maps and increasingly in AI answers.
We serve Pembroke Pines businesses across ZIP codes 33024, 33025, 33026, 33027, 33028, 33029, along with the rest of Broward County.
07How we work
Four phases. One result.
The best time to start was last year. The second best is now.
- Step 01
The audit
We map where you stand in Pembroke Pines: rankings, Map Pack position, AI visibility, site speed, tracking and what competitors are doing.
- Step 02
The strategy
A written plan with priorities, owners and timelines, tied to the leads and revenue you need, not to activity.
- Step 03
The launch
Senior specialists build and ship the work in-house: pages, campaigns, content and tracking, checked before it goes live.
- Step 04
The compound
Monthly reporting on calls, forms and customers, and steady improvement on what is working, so results build over time.
08Results
Proof, not promises.
Verified results from live client builds: rankings, AI citations and tracked inquiries, not projections.
-
Medical weight loss & aesthetics · New JerseyNusbaum Medical Centers
A 3,000-page medical authority that Google ranks first and ChatGPT recommends by name.
3,115Pages live1,285Ranking search terms
Read the case study -
Community & events · Fort LauderdaleCenter for Spiritual Living
A rescued website and a custom events platform that runs the center's entire calendar.
751Pages live732Events migrated
Read the case study
09Questions
CRM and Automation in Pembroke Pines, answered.
How do you connect phone calls to my CRM?
We use call tracking numbers mapped to your campaigns and website, so each call carries its source. The call record then flows into your CRM next to form leads, which lets you compare channels on real inquiries. We did exactly this for Nusbaum Medical Centers, wiring every form and call into the practice's CRM.
How long does a CRM and automation project take in Pembroke Pines?
A focused improvement or implementation on an existing platform usually runs a few weeks. A custom build takes longer, depending on your data, objects and integrations. We map your process first and give you a written plan with firm dates before any build starts, so you know exactly what launches and when.
Will we lose data when we switch CRMs?
Not if the migration is planned properly. We export everything, clean and de-duplicate it, map each field to the new system and run a test import before the final cutover. Your team reviews the test, and we only switch over once the records match. Your old system stays available until you are confident.
What can marketing automation replace in a small business?
The manual work between steps: confirming new inquiries, assigning leads, reminding staff to follow up, updating deal stages, syncing tools and sending appointment reminders. Automation handles the routine so your team spends its time on calls, quotes and conversations that need a person. We start with the steps that cost you the most leads.
Do you meet with Pembroke Pines businesses in person?
Yes. Our office is at 1002 E Newport Center Drive in Deerfield Beach, 22 miles from Pembroke Pines, and we meet clients in person for kickoffs, shoots and strategy reviews. Day-to-day work runs on calls, shared dashboards and a direct line to the specialists doing the work.
Which Pembroke Pines businesses does Unified work with?
We work with service businesses, medical and professional practices, hospitality and retail brands, contractors and B2B companies. In Pembroke Pines that includes healthcare and retail. The common thread is that customers search before they buy, and we make sure they find you.
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One team. Every channel.
Websites, search, ads, content, CRM and AI software built by one in-house team, so every piece works with the others.
Be the answer they find.
Get a free audit of your CRM and automation in Pembroke Pines. Call (954) 758-7200 or send us a note.