Get a Proposal

Search · Local SEO

Own the map pack near you.

Show up first when nearby customers search near me and are ready to call, book, or drive over right now.

01The problem

The map pack is where the money is.

When someone searches near me, Google shows a three-business map pack above everything else, and most searchers never scroll past it. If you are not one of those three, you are fighting over scraps while your competitors take the calls that were meant for you.

A thin Google Business Profile with the wrong categories and stale reviews tells Google you are not the best local answer. So it quietly routes your nearby customers to the business that keeps its profile, citations, and reviews sharp. That signal is fixable, and most competitors ignore it.

02Why it matters

Why local search pays the fastest.

  1. Buyers at the curb

    Near me searchers are the closest thing to a walk-in there is. They intend to call or visit now, and the map pack puts you in front of them before any competitor.

  2. Faster returns than organic

    Because the local field is smaller, a correctly optimized profile and clean citations can move you into the map pack in weeks, while sitewide organic rankings take months to compound.

  3. Reviews that rank and sell

    A steady flow of recent, genuine reviews lifts your prominence signal and your click rate at once, so more of the people who see you choose you.

  4. Every location competing

    Each location gets its own optimized profile, citations, and dedicated page, so you win in every area you serve, not only where the head office sits.

03How we do it

How we get you into the top three.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Optimize the profile

    We build out your Google Business Profile with the correct primary and secondary categories, services, products, photos, and posts, the details Google reads to rank you locally.

  2. Step 02

    Fix the signals

    We clean and align your citations across the web so your name, address, and phone are identical everywhere, and turn reviews into a steady, growing stream.

  3. Step 03

    Build local pages

    We create location and service pages with LocalBusiness schema that prove to Google you are the obvious, relevant answer for searches in each area you serve.

04What you get

What you get.

  • 01

    Google Business Profile buildout

    Full optimization of categories, services, products, photos, and Google Posts, maintained fresh so Google keeps you ranked.

  • 02

    Citations and review engine

    Consistent, corrected listings across the directories that matter, plus a simple system that turns happy customers into a steady flow of reviews without you chasing them.

  • 03

    Local pages and schema

    Location and service pages marked up with LocalBusiness schema that tie your site to the specific areas you want to win.

06Questions

Local SEO questions we get all the time.

How do I show up in the Google map pack?

You earn it with a fully optimized Google Business Profile, consistent citations across the web, strong recent reviews, and location-relevant pages with LocalBusiness schema on your site. Google ranks the pack on relevance, distance, and prominence, and we work every one of the three.

How important are Google reviews for local ranking?

Very. Reviews are one of the strongest prominence signals, and a steady flow of recent, genuine ones lifts both your ranking and your click rate. We set up a simple system so satisfied customers leave them without you chasing each one down.

I have multiple locations. Can you rank all of them?

Yes. Each location gets its own optimized profile and dedicated page, so every one competes in its own area on its own signals. Multi-location businesses routinely leave this on the table, which makes it one of the most winnable opportunities we see.

How fast does local SEO work compared to regular SEO?

Usually faster. Because the local field is smaller and the map pack is only three slots, a well-optimized profile and clean citations can move you in four to eight weeks, while sitewide organic rankings take three to six months to build.

How much does local SEO cost?

Less than most owners expect, and it scales with how many locations and how competitive your area is. A single-location program is a modest monthly investment; multi-location work costs more but returns more. We price it against the value of one new customer, which usually makes the math obvious.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Let's put you on the map.

Tell us where you operate and we will show you exactly who is beating you in the map pack and how to pass them.