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Brand and Content · Social Media

Show up, on brand, every week.

Strategy, on-brand creative, posting, and community handled for you, so your feed stays alive and consistent.

01The problem

A feed that goes quiet for weeks.

Social gets squeezed into stolen minutes between real work, so the posting is sporadic, off brand, and stops the moment things get busy. A stale feed tells a prospect you might be closed, careless, or gone.

Posting without a plan is just noise. Without a strategy tied to who you want to reach and what you want them to do, all that effort buys a few likes and no customers.

02Why it matters

What managed social actually delivers.

  1. A feed that never goes dark

    Consistent, planned posting keeps you present and credible, so a prospect checking you out sees a business that is clearly alive.

  2. Creative that looks like you

    Every post carries your brand's look and voice, so your social feels like an extension of your site, not a stranger's account.

  3. Community that builds trust

    We reply, engage, and manage the conversation, so followers feel heard and warm up to buying.

  4. Your time back

    You stop juggling captions and calendars while we run the whole thing on a steady rhythm.

03How we do it

How we run social that actually works.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Set the strategy

    We define who you are reaching, which platforms matter, and what you want each post to do, so the effort points at customers, not vanity likes.

  2. Step 02

    Create and schedule

    We produce on-brand posts and creative on a planned calendar, so the feed stays consistent and never scrambles for something to say.

  3. Step 03

    Engage and report

    We manage comments and messages, then report on what grew reach and engagement, so the strategy sharpens month over month.

04What you get

What you get.

  • 01

    Content calendar and strategy

    A planned posting schedule tied to your goals and the platforms your customers actually use.

  • 02

    On-brand posts and creative

    Ready-to-publish graphics, captions, and short video that carry your identity and voice.

  • 03

    Community management and reporting

    We handle comments and messages and report monthly on reach, engagement, and growth.

06Questions

Social media questions we hear a lot.

Which social platforms should my business be on?

The ones your customers actually use, not all of them. For most local and service businesses that is one or two done well rather than five done badly. We pick based on where your buyers spend time and what fits your content.

Do you create the content or do I have to?

We create it. We produce the graphics, captions, and short video in your brand voice, and pull from your photos or shoots when we need real footage. You approve; we handle the rest.

Can social media actually bring in customers?

Yes, when it is tied to a strategy. A consistent, on-brand presence builds the trust that turns followers into calls and sales, and it makes every other channel, from search to ads, land better.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Let's keep your feed alive and on brand.

Tell us where you post now and we will show you what a consistent, on-brand presence could do for you.