MarcAnthony case study
A salon-quality hair care brand, rebuilt online as a store, a salon and a style magazine in one.
- 6hair collections in the launch store
- 2markets: United States and Canada
- 1WordPress + WooCommerce site the in-house team could run
Marc Anthony True Professional sells salon-quality hair care at drugstores across North America. The brand needed a site that looked like a salon and sold like a store.
Media first, then the website.
Our team (then PR Revolution, the agency Adam Segall ran before Unified Marketing) first ran Marc Anthony's digital media: banner campaigns, Facebook and Instagram advertising, contests and a store-locator microsite. The brand then hired us to rebuild its website.
A salon, a store and a magazine.
A responsive WordPress and WooCommerce site in the brand's new visual language: bold collection banners, a featured-products carousel and "complete your look" cross-sells, a salon section with appointment requests and stylist profiles, Style Pro Tips videos and a heritage timeline.
Live, then handed over.
We designed, built and reviewed the site in rounds with the brand team, launched it, then handed the server and theme to Marc Anthony's in-house developer. The brand has since rebuilt marcanthony.com, so every screen below comes from our original build.
The original build.
These are design comps and screenshots from our build. The current marcanthony.com is a later rebuild by the brand.
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01
Collections that pop
Each hair collection got its own bold, full-width banner in the brand's new look: Strengthening Grow Long, the mix-and-match Styling Cocktails and new launches like the Grow Long Texture Spray.
- Collection banners
- Brand refresh
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02
Built to sell
A WooCommerce store behind the brand site, with a featured-products carousel and "Complete your look" cross-sells that pair a styler with the right shampoo.
- WooCommerce
- Cross-sell
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03
Product pages on a phone
Product pages built for the phone first: the bottle, the benefits and the key ingredients, with no pinching or zooming.
- Responsive
- Ingredients
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04
The Marc Anthony salon
A salon section that sold the experience behind the bottle: the space, appointment requests, the stylists, salon videos and both locations.
- Appointments
- Stylist profiles
- Video
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05
Style Pro Tips
How-to videos and tips from the brand's stylists, built so the in-house team could publish new ones without a developer.
- Video content
- Editable CMS
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06
The heritage story
An Our Story page with a timeline of the brand's history and its founder, designed in the final week before launch.
- Brand story
- Timeline
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07
Reviewed, round by round
Every page went through review rounds with the brand team. Here's a real one, with comments on the salon page and two layouts compared side by side.
- Design reviews
- Client sign-off
Around the site.
Drag or swipe through more screens from the live build.
The build.
- Brand website redesign in the new visual language
- WordPress CMS the in-house team could update
- WooCommerce store with Moneris payments
- Collection banners + featured-product carousel
- Salon section: appointments, stylists, videos, locations
- Style Pro Tips video hub
- Digital media: display banners, Facebook & Instagram ads
- Contests and a store-locator microsite
Good questions.
Did Unified Marketing build marcanthony.com?
Our team built Marc Anthony True Professional's website, working as PR Revolution, the agency Adam Segall ran before Unified Marketing. The brand has since rebuilt the site, so this case study shows our original build.
What else did the team do for Marc Anthony?
Before the website, we ran the brand's digital media: display banner campaigns, Facebook and Instagram advertising, contest and promotion strategy, and a WordPress microsite with a store locator.
Can a drugstore brand sell direct online?
Yes. The site we built paired the brand's retail presence with its own WooCommerce store, so fans could buy a full regimen direct, with cross-sells that matched stylers to the right shampoo and treatment.
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