Insights
Straight talk on getting found.
Reviewed by Adam Segall, Founder & CEOUpdated
How search really works in the AI era, and how local and regional businesses win it. No jargon, no fluff, just what we have learned building sites that rank in Google, Maps, and AI.
01Latest reads
Latest reads.
- 01GEO vs SEO: How to Get Cited by AI Search EnginesRanking blue links and getting quoted by ChatGPT are two different games. Here is how to win the second one.
- 02Why We Hand-Code Every Site (and What Page Builders Cost You)Page builders feel fast on day one. The bill comes due in load times, rankings, and every edit after launch.
- 03The 2026 Local SEO Playbook: Owning the Map PackThe three-result map pack is where local buyers decide. Here is the system that puts you in it and keeps you there.
02Topics
What we write about.
- AI Search
GEO & AEO
How to get cited by ChatGPT, Perplexity, and Google's AI Overviews, the new front page of search.
- The Craft
Hand-Built Web
Why page builders quietly cost you speed, rankings, and control, and what hand-coding wins back.
- Local
Getting Found Nearby
Owning the map pack and near-me searches in a market full of competitors.
- Growth
Ads & Measurement
Spending that pays back: campaigns wired to real calls and conversions, not vanity metrics.
03Questions
The big questions.
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring a website so generative AI engines like ChatGPT, Perplexity, and Google AI Overviews can understand, trust, and cite it when answering questions. It combines schema, clean semantics, llms.txt, and plain-language, answer-first content.
How is AI search different from traditional SEO?
Traditional SEO earns a ranked link; AI search earns a citation inside an answer. Winning it means being the clearest, best-structured source on a topic, so the AI quotes you instead of a competitor.
Does my small business need to worry about AI search yet?
Yes. A growing share of buyers now start with an AI assistant instead of a search box. Getting structured for AI now is the same low-cost, high-leverage move early SEO was a decade ago.
One team. Every channel.
Websites, search, ads, content, CRM and AI software built by one in-house team, so every piece works with the others.
Want this applied to your site?
We turn these ideas into rankings, calls, and revenue.