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Industries

Marketing built for your industry.

Every industry buys differently. A plumber needs the phone to ring tonight, a SaaS company needs demos next quarter. We build the plan around how your customers actually decide.

01The problem

Generic marketing gets generic results.

Most agencies run the same playbook for every client: a template site, a few blog posts, a Google Ads account on autopilot. It looks busy and it rarely fits. A dental practice and a roofing company share almost nothing about how customers search, compare and call, so the same plan cannot serve both.

Industry fit shows up in the details. Which Google Ads policies apply. Whether Local Services Ads beat Search. What a patient, homeowner or buyer needs to see before they trust you. How long the sales cycle runs and how to measure it. We start there, then build the site, search, ads and CRM around it.

Marketing agency by industry: a strategist mapping channels for local businesses

02How we work

Four phases. One result.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    The audit

    We map where you stand: rankings, Maps position, AI visibility, site speed, tracking, and what the competitors in your industry are doing.

  2. Step 02

    The strategy

    A written plan with priorities, owners and timelines, built around your industry's rules, seasons and buying cycle.

  3. Step 03

    The launch

    Senior specialists build and ship the work in-house: pages, campaigns, content and tracking, checked before it goes live.

  4. Step 04

    The compound

    Monthly reporting on calls, forms and customers, and steady improvement on what is working.

03Where to start

Marketing agency by industry: pick yours.

05Questions

Industry questions, answered.

Do you only work with the industries listed here?

No. These are the industries we see most, but we have served 1,100+ businesses since 2006, from tourism and nonprofits to software companies. If yours is not listed, the same approach applies: we learn how your customers decide, then build the plan around it.

Why does industry experience matter for a marketing agency?

Because the rules and the buying cycle change by industry. Healthcare has HIPAA and ad policy limits, law firms have bar advertising rules, and home services win or lose on Maps and response time. An agency that knows those details avoids expensive mistakes and gets to results faster.

Do you work with businesses outside Florida and New Jersey?

Yes. Our offices are in South Florida and New Jersey, and we serve businesses across the United States. Kickoffs and strategy reviews can happen in person or on a call, and day-to-day work runs on shared dashboards and a direct line to your specialists.

How do I get started?

Book a free audit. We review your site, rankings, Maps position, AI visibility and tracking, then come back with a written plan, a timeline and a clear first step. Call (954) 758-7200 or send us a note.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Let's build your playbook.

Get a free audit: where you rank in Google, Maps and AI answers, and the shortest path to more customers in your industry.