UnifiedIQ
29 AI agents. One human team. Every lead.
UnifiedIQ is the platform Unified Marketing built to run our clients’ marketing, 24 hours a day, 365 days a year. One lightweight plugin connects your site; 29 AI agents watch your website, Google presence, calls, CRM and ads, write your content on schedule and trace every lead, and our team of people turns what they find into decisions, work and results you can see.
Watch the keynote (5:52)Watch the team work liveMeet all 29 agentsThe softwareWhy it’s more efficient
How we know where a lead came from.
For every lead, UnifiedIQ checks four things in order and uses the first one it finds:
1. An ad click. Google, Microsoft and Meta add a click ID to the link. The lead is credited to that network and campaign.
2. A tracking tag (UTM). Links we control, like your Google Business Profile button or an email, carry a tag that names the source.
3. The site they came from. Someone who clicks your listing on Google shows as google.com, with the exact page they landed on.
4. Your CRM. The source recorded in GoHighLevel.
If none of the four exist, the lead shows as Direct. That means unknown, not necessarily “typed in your address.” Links tapped inside text messages, email apps and Instagram or Facebook often don’t pass along where the visitor came from, and some browsers hide it for privacy. Tagging every link we control keeps that pile small.
Questions, answered.
What is UnifiedIQ?
UnifiedIQ is the marketing platform Unified Marketing built and runs for its clients. It connects a business’s website, Google presence, phone calls, CRM and ads so every lead can be traced to where it came from and every result is reported from real data.
Do I need to log in to anything?
No. We run UnifiedIQ for you. You get a client portal to see your reports, leads, approvals and requests whenever you want, and a weekly report in plain English.
What does “Direct” mean on a lead?
Direct means the source is unknown: there was no ad click, no tracking tag and no referring website. It happens when someone types your address, uses a bookmark, taps a link inside a text or social app, or browses with privacy settings that hide where they came from.
Does the tracking collect personal information?
The website only remembers the source of the visit and the landing page, in a first-party cookie on your own domain. Contact details are only recorded when a person chooses to send a form or call.
Will the plugin slow down or change my website?
No. It is one lightweight plugin, about half a megabyte. All the AI and heavy analysis run on UnifiedIQ’s servers, visitors load a single 2.5 KB tracking script, and form code only loads on pages with a form. Its service account can edit content only and cannot change settings, install plugins, edit themes or manage users.
How does UnifiedIQ make Google Ads perform better?
When a lead books an appointment or becomes a customer in your CRM, UnifiedIQ reports that result to Google Ads against the click it came from. Google’s bidding then optimizes toward people who actually buy, not just people who click.
Does UnifiedIQ really run 24/7?
Yes. It checks your website every minute, scores and emails new leads every 5 minutes, scans for security issues every night and runs weekly checks on AI answers, broken links and every form, including weekends and holidays. Our team reviews and approves anything that goes out under your name.
Is the connection to my website secure?
Yes. Every instruction UnifiedIQ sends to your site is digitally signed and expires in 60 seconds, so it can’t be replayed or forged. The plugin’s service account can edit content only: no settings, plugins, themes or users.
Will it work with my existing forms?
Yes. It captures Gravity Forms, WPForms, Contact Form 7, Elementor, Ninja Forms, Fluent Forms, Formidable, Forminator, GoHighLevel forms and custom theme forms, and source tracking keeps working behind page caches. No rebuild needed.
Does UnifiedIQ write blog posts automatically?
Yes. It plans a content calendar from real search demand, writes each post and local page about two days before it is due, scores and refines it, fact-checks it, adds images, internal links, FAQ and schema, and drafts social posts from it. Each client chooses whether articles publish automatically or wait for approval.
How many plugins does UnifiedIQ replace?
On a typical site, a dozen or more: the SEO plugin, schema, redirects, form builder and form-to-CRM add-on, lead-source tracking, Google tag inserter, login security, two-factor, hide-login, malware scanner, uptime monitor, backups, broken-link checker, disable-comments, an image optimizer, heat maps and session recordings, a chat widget and an accessibility checker. We switch modules on one at a time and retire each plugin it replaces. It can also take over page caching and image resizing, though if your host already caches well, we keep that.
Does UnifiedIQ track how my business shows up in ChatGPT and AI search?
Yes. Every week it asks ChatGPT, Perplexity, Gemini, Claude, Google’s AI Overviews and Google AI Mode the questions your customers ask, records whether you are named or cited and who is named instead, and plans content to close the gap.
What can UnifiedIQ track?
Where every visitor came from and what they did on your site, every form, call and chat with its source, call recordings and transcripts, how fast each lead got a reply, Google and map rankings, mentions in AI answers, reviews, ad spend and search terms, sales sent back to Google Ads, revenue by channel, online store sales, and your site’s uptime, speed and security. Alarms flag it the same day when leads stop, spam floods in or ad spend jumps.
Can I see what visitors do on my website?
Yes. Heat maps show where people click and how far they scroll, and session replays show real visits with anything typed hidden. Frustrated clicks and forms people start but never send are flagged so we can fix the pages that lose leads.
Does UnifiedIQ answer leads after hours?
Yes. An AI receptionist on your website answers questions from your own content day and night and sends each conversation to your lead inbox. Follow-up texts and emails go out on a schedule and stop the moment the lead replies, and you get an alert on your phone for every new lead.
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