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UnifiedIQ · Built in-house by Unified Marketing

Your marketing department.
On 24/7/365.

One platform and one team that builds your site, gets you found on Google, the map and AI answers, runs your ads, answers every lead, tracks every call, and fights back when you start to slip. AI does the watching. Real people make every call.

Get a ProposalWatch the keynote (5:52)

  • 8,760hours a year your account is watched
  • 29AI specialists on every account
  • 6AI engines checked for your name every week
  • 1plugin that replaces a dozen or more

Sound familiar?

You didn’t start a business to babysit marketing.

Every owner we talk to has the same six problems. Here’s exactly what UnifiedIQ does about each one, every day, without you asking.

01

The phone rings while you’re on a job.

By the time you call back, they’ve booked someone else.

UnifiedIQ: Every lead gets an answer in minutes, day or night, and follow-up until they book.

How it works
  • The moment a form, call or chat comes in, UnifiedIQ checks it for spam, scores it and sends you an email and a text with a one-line summary of what they want, usually within five minutes.
  • A friendly text goes to the lead right away in your voice, confirming what they need and offering a time to talk. Missed calls can get an automatic text back too.
  • If they go quiet, follow-up texts and emails go out on a schedule you approve, never late at night, and stop the moment they reply, book or ask to stop.
  • Every lead gets a card in your pipeline with the next step, so you and your team can see who to call back first.
  • We measure how long each lead waited for a first reply, so slow spots get fixed instead of guessed at.
  • AI texts and AI phone calls are optional. We switch them on or off for your business whenever you want.

02

You pay for ads and can’t say what they bring in.

Part of every budget goes to clicks that were never customers.

UnifiedIQ: Every search term is read daily, waste is blocked, and booked jobs are sent back to Google so bidding chases buyers.

How it works
  • Every morning we pull every search term that triggered your ads the day before, across Search and Performance Max campaigns.
  • AI reads each one against your real services, your service area and your site’s pages, and flags anything not tied to what you sell: jobs and careers, free and DIY searches, towns you don’t serve, services you don’t offer, and other businesses’ names.
  • A person on our team reviews the flagged terms and marks each one Keep or Block. Terms that have produced a lead are never blocked.
  • Blocked terms go into a shared negative keyword list in your account, so they stop costing you money across every campaign from that day on.
  • A daily watchdog catches spend spikes, stalled campaigns, rejected ads, junk placements and conversions that stopped recording.
  • When a lead books or buys in your CRM, that result is uploaded to Google Ads as an offline conversion against the original click, so Google’s bidding learns what a real customer looks like and stops paying for clicks that never buy. Over time that brings your cost per lead down.

03

You’re invisible on the map and in AI answers.

If you’re number seven, for most people you don’t exist.

UnifiedIQ: We see where you rank street by street, keep your profile active, and check what AI says about you every week.

How it works
  • Local rank grids check your map position across your whole service area, neighborhood by neighborhood, so we know where you win and where to push.
  • Your Google Business Profile stays active with fresh posts, photos of real jobs, correct hours, a full services list and answers to common questions.
  • Every customer gets the same friendly review request when a job is marked won, with a link straight to Google. New reviews are caught and replies are drafted for approval.
  • Your business name, address and phone are kept identical across listings, because small mismatches quietly push you down.
  • Every week we ask ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode the questions your customers ask, and record whether you are named.

04

A competitor passed you on Google.

Nobody noticed until the phone got quiet.

UnifiedIQ: Your top searches are checked every morning. When a competitor passes you, we’re alerted that day and a plan to win it back is written.

How it works
  • Every morning UnifiedIQ checks up to 15 of your most important searches on Google, at your location, and records the top 20 results. If a competitor passes you, breaks into the top 10 above you, or you drop three or more places, our team is alerted that day.
  • It then reads their page and yours side by side and lists what they cover that you don’t: sections, FAQ questions, schema, depth, and a title that leads with the search.
  • Every Monday UnifiedIQ flags pages that lost more than 30% of their clicks versus the prior four weeks, sit on page two (positions 8 to 20) with real impressions, or rank in the top 10 but get under half the clicks that spot usually earns.
  • For each one it pulls the searches the page is shown for but doesn’t cover yet, and we check which pages now rank above you.
  • Every Tuesday it writes a refresh brief: new sections and FAQs from real searches, a sharper title, and internal links to add.
  • We approve the brief, the page is updated, and the next weeks show whether it climbed back.

05

Your reports are thirty pages of charts.

And you still don’t know if it’s working.

UnifiedIQ: One plain-English report: how many leads, where from, what we did, what’s next. Every number sourced.

How it works
  • Every call, form, text and chat is traced back to where it came from: Google search, the map, ads, social, email or a referral.
  • Each report says how many leads you got, where they came from, what we did, what worked and what we are doing next, in plain English.
  • Your live report is one link away on your phone or laptop, no login needed, and an “Ask anything” box answers questions from your own data.
  • A nightly watchdog flags traffic drops, spend spikes and phones that went quiet, so problems are found the same day, not at month end.

06

Five vendors, five logins, nobody in charge.

The web guy, the ads guy, the SEO app, the CRM, the call tracker.

UnifiedIQ: One team and one platform cover all of it, with one person you call.

How it works
  • One lightweight plugin connects your site and replaces a dozen or more plugins: SEO, schema, redirects, forms, lead tracking, security, uptime, broken links, heat maps, chat and more.
  • Google Search Console, Analytics, Ads, Business Profile, your CRM, forms and phone numbers all feed one record of what’s working.
  • You get one account manager who knows your business, backed by a team of people and 29 AI specialists.
  • Because UnifiedIQ is our own software, when you need something new, like a quote calculator or a booking flow, we build it.

The keynote

See the whole thing in six minutes.

Meet the team that works your account: what they watch, what they fix, and the real people who sign off on all of it.

Real clients. Real numbers.

Don’t take our word for it.

Every number below comes straight from the client’s own Google accounts or the live build. Tap any one for the full case study.

Nusbaum Medical CentersMedical weight loss · New Jersey

1,645

tracked inquiries in the past 12 months

1,285 search terms ranking on Google, 137 on page one.

Read the case study →

Center for Spiritual LivingCommunity & events · Fort Lauderdale

#1

on Google and Maps in Fort Lauderdale

753 pages live and 732 events moved to a custom platform.

Read the case study →

Aces Airboat ToursTourism · Everglades

369

booking-button clicks in the first 2 months

334 pages live and 5 Google Ads campaigns built.

Read the case study →

Joe Sale PhotographyPhotographer · Tampa Bay

50

SEO landing pages, every one scoring 99–100

Bookings and print requests land in his CRM with follow-up.

Read the case study →

How it works

Connect once. Then it never stops.

  1. 01 Connect

    One plugin, plus your accounts.

    Details
    • The UnifiedIQ plugin goes on your WordPress site. It is about half a megabyte and loads a single 2.5 KB script for visitors.
    • We connect Google Search Console, Analytics, Ads and Business Profile, your CRM, your forms and your phone numbers.
    • Existing SEO settings, redirects and forms carry over, so nothing breaks on day one.
  2. 02 Watch

    Each agent owns one job, 24/7.

    Details
    • Uptime every minute, leads every five minutes, CRM sync every fifteen, security every hour, Google data and ads every night, AI answers and rankings every week.
    • Each agent has a list of accounts to watch and a set of checks it runs every time.
    • When one agent finds something, it tells the others it affects: a spam spike goes to tracking and ads at once.
  3. 03 Prepare

    The right agent drafts the fix.

    Details
    • Negative keywords, refresh briefs, review replies, new pages, ad changes and reports are drafted with the evidence attached.
    • Every number links back to the account it came from. No guesses.
    • Anything unusual is routed to the person on our team who owns that area.
  4. 04 Approve

    A real person reviews changes.

    Details
    • Changes to your site and ad account are reviewed by a person before they go live.
    • Articles and follow-up texts can wait for approval or run automatically. That’s your choice, and you can change it any time.
    • You can approve items yourself in your portal if you want to be in the loop.
    • Every change is logged, so you can see what was done, when and why.
  5. 05 Learn

    It gets sharper every month.

    Details
    • Your rules are saved to your account: services you do and don’t offer, words to never block, how you like to sound.
    • Every approval and correction teaches the agents what you want.
    • Results feed back in, so effort moves toward what is actually bringing in work.

Competitor watch

They move up. We push back.

Most businesses find out a competitor passed them when the phone gets quiet. UnifiedIQ checks your most important searches every morning, flags the day a competitor passes you, and builds the plan to win it back.

  • Every night Fresh Google data comes in for every page and every search you appear for: position, impressions, clicks and click-through rate.
  • Every morning Up to 15 of your most important searches are checked on Google at your location, top 20 results. If a competitor passes you, breaks into the top 10 above you, or you drop three or more places, our team is alerted the same day. Directories like Yelp and Angi don’t count as competitors.
  • Every week Pages are flagged if they lost more than 30% of their clicks versus the prior four weeks, sit on page two (positions 8 to 20) with real impressions, or rank in the top 10 but get under half the clicks that spot usually earns.
  • The study When a competitor passes you, UnifiedIQ reads their page and yours and lists what they cover that you don’t: sections, FAQ questions, schema, depth and title. For pages flagged weekly, it pulls the searches the page is shown for but doesn’t cover yet.
  • The counter A refresh brief is written: new sections and FAQs built from the searches people actually type, a title rewritten to lead with the search, and internal links from related pages. When one page can’t cover it, we build a new one.
  • The gap We pull the searches your closest competitors rank for that you don’t, sized by real monthly search volume, and turn the best of them into pages built to take them.
  • The map Local rank grids show your map position neighborhood by neighborhood, so we can see exactly where a competitor holds the map pack and where to push with posts, photos, reviews and local pages.
  • AI answers When ChatGPT, Gemini or Google’s AI names a competitor instead of you, we record who was named and which sites were cited, then plan the page that answers that question better.

Example competitor alert

A competitor passed you: “ac repair weston”

Checked on Google inWeston, FL
Your position2 → 4
What their page has that yours doesn’tsame-day repair section, 4 FAQs, service schema

Counter-plan ready Add a “same-day AC repair” section, 4 FAQs from real searches, service schema, and a title that leads with the search.

Waiting for approval

Illustration of how an alert reads. Business, figures and names are examples.

CRM, calls & follow-up

Every lead answered. Every call counted.

The business that answers first usually wins the job. So nothing waits on you being free.

One inbox

Every lead, with its source

How it works
  • Captures forms from Gravity Forms, WPForms, Contact Form 7, Elementor, Ninja Forms, Fluent Forms, Formidable, Forminator, GoHighLevel and custom theme forms, plus our own form builder.
  • Calls, taps on your call and text buttons, and website chats land in the same inbox.
  • Each lead shows where it came from: the ad, campaign and keyword, the search, the map, social or a referral.
  • A spam shield shared across every site we run blocks fake leads, and job seekers are sorted out.
  • Every Monday a test lead goes through every form to prove it still works.

Call tracking

Know what made the phone ring

How it works
  • Tracking numbers show on your site based on how the visitor arrived, so each call is tied to the ad, search or page behind it.
  • Separate numbers can go on your Google Business Profile and ads, so every channel gets credit.
  • Calls are recorded and transcribed, so you can hear what customers asked and how they were handled.
  • Missed calls are emailed to you and can get an automatic text back.
  • We measure how fast each new caller gets a reply.

CRM & follow-up

Nothing slips through

How it works
  • New website and call leads are pushed into your CRM with their source, tags and notes.
  • Every lead gets a pipeline card and a next step, so your team knows who to call back first.
  • Follow-up texts and emails go out on a schedule you approve, in your voice, with quiet hours.
  • Sequences stop the moment a lead replies, books, changes stage or opts out.
  • Past customers get seasonal reminders, thank-yous and review requests, bringing back repeat work you already earned.
  • Automated texts and AI follow-up are optional, and you can turn them on or off at any time.

After hours

An AI receptionist at 2 a.m.

How it works
  • A chat on your website answers questions from your own pages and services, day and night.
  • Every conversation is saved to your lead inbox with the visitor’s details.
  • AI follow-up can answer texts and emails in your voice, with your rules and a person able to step in.
  • Your branded app puts your inbox, leads and pipeline on your phone, with an alert the second a lead comes in.
  • AI texts and AI phone calls are optional. We switch them on or off for your business whenever you want.

Offline conversions

Teach Google what a customer looks like.

Out of the box, Google Ads counts a form fill or a phone call as a win, whether it was a real customer or a tire-kicker. So it keeps buying more of both. UnifiedIQ connects your CRM to Google Ads and sends back which leads booked and which became customers, so Google learns which clicks turn into booked jobs and sales.

  1. 01 The click

    Someone clicks your Google ad.

    Details
    • Google adds a click ID (called a GCLID) to the link.
    • UnifiedIQ saves that click ID on your site in a first-party cookie for up to 90 days, because most people browse before they reach out.
  2. 02 The lead

    They call, text or fill out a form.

    Details
    • The lead reaches UnifiedIQ within seconds with the click ID, campaign, ad group and search attached.
    • Spam, duplicates and job seekers are filtered out, so they never count as results.
  3. 03 The CRM

    Your team works the lead.

    Details
    • The lead lands in your GoHighLevel pipeline with its source.
    • When it reaches a stage we map, like Appointment Booked or Won, UnifiedIQ sees it. No extra work for your team.
  4. 04 Back to Google

    Results go back to Google.

    Details
    • That stage is uploaded to Google Ads as an offline conversion against the original click, with the deal value from your CRM.
    • Phone leads with no click ID can be matched with securely hashed contact details, so calls count too.
    • For healthcare clients we send the click ID only, never names, emails, phone numbers or health details.
  5. 05 Google learns

    Bidding chases buyers.

    Details
    • Google’s Smart Bidding sees which searches, ads, audiences, times, devices and towns turn into paying customers.
    • It bids up where customers come from and backs off where they don’t, so less budget goes to clicks that never buy and your cost per lead and cost per customer come down over time.
Smarter bidding

Budget moves toward the searches and ads that produce paying customers, not just form fills.

Lower cost over time

Less money spent on clicks that never buy, so cost per lead and cost per customer trend down as Google learns.

Real revenue reporting

See which campaigns and keywords brought in booked jobs and sales, not just leads.

Google’s bidding needs a steady flow of conversions to learn, so results build over weeks, not days. The more of your pipeline your CRM tracks, the faster it learns.

Comprehensive analytics

If it happens, it’s measured.

Most businesses know how many leads they got last month. Our clients know where each one came from, what it cost, how fast someone answered and whether it turned into a sale. And alarms fire the same day when leads stop, spam floods in or ad spend jumps.

Visitors

Where every visit came from
Google search, maps, ads, social, email or a referral, remembered for up to 90 days in a first-party cookie.
Campaign, ad and keyword
For paid visits, the exact campaign, ad group and search that brought them.
Landing page and pages viewed
Which page they arrived on and what they read before reaching out.
Heat maps and scroll depth
Where people click and how far down each page they get.
Session replays
Recordings of real visits, with anything typed hidden.
Frustrated clicks
Rage clicks and dead clicks that show something on the page is broken or confusing.
Forms started but not sent
Where people give up on a form, so we can fix it.

Leads & calls

Every form, with its source
Each submission tagged with the channel, campaign and page behind it.
Every call, with its source
Tracking numbers tie each call to the ad, search or listing that drove it.
Recordings and transcripts
Hear and read what customers asked.
Taps on call and text buttons
Counted as soon as someone taps, even before the call connects.
Website chat conversations
Every chat saved with the visitor’s details.
Time to first reply
How long each lead waited for someone to answer.
Spam and fake leads blocked
Filtered out before they reach you or your reports.

Search & reputation

Google rankings by page
Position, impressions and clicks for every search you appear for, refreshed nightly.
Map rankings, town by town
Local rank grids across your service area.
Mentions in AI answers
Whether ChatGPT, Gemini, Claude and Perplexity name you, checked weekly.
Google AI Overviews and AI Mode
Whether Google’s own AI answers include you.
Reviews and review requests
New reviews caught, replies drafted, requests sent after every won job.
Backlinks
Which sites link to you.
Pages gaining or losing traffic
Flagged weekly, with a refresh brief for the losers.

Ads & money

Spend, clicks and cost per lead
What each campaign costs and what each lead costs.
Every search term, daily
Read every morning, with waste blocked.
Wasted spend blocked
Terms added to your negative keyword list, so they stop costing you.
Sales sent back to Google Ads
Booked and won jobs reported against the click they came from.
Revenue by channel
Which channels bring in money, not just leads.
Online store sales by product
Every sale tracked into Google Analytics, product by product.

Site health

Uptime, every minute
Downtime caught in minutes, with an alert right away.
Page speed
Caching, image resizing and weekly database cleanup keep pages fast.
SSL and domain expiry
SSL certificates watched, and domain renewals warned at 30, 14, 7 and 1 days so nothing lapses.
DNS changes
Nameserver or email record changes flagged immediately, a classic sign of a hijack.
Plugin vulnerabilities
Every plugin checked against known vulnerabilities every hour.
Malware and logins
Files scanned nightly; login attacks locked out.
Accessibility
Checked, with safe fixes applied.

Why it’s different

Most marketing is built like this.

Software gives you a dashboard and leaves the work to you. Agencies check in a few times a month. UnifiedIQ is both halves: software that never stops watching, and a team that does the work.

What mattersTypical agencyDo-it-yourself appsUnified + UnifiedIQ
Hours a year someone is watchingBusiness hours, when they get to youWhenever you remember to log in8,760. Every hour, every day
Google Ads search termsOften checked monthlyYou read them yourselfRead every morning, waste blocked by a person
When a competitor passes youFound at month end, maybeAn alert, and you figure out the fixAlert the same day, counter-plan written
Showing up in ChatGPT & AI answersRarely measuredAnother subscriptionChecked weekly on six AI engines
Google learns which leads became customersRarely, it takes custom setupOnly if you wire it yourselfEvery booked job and sale sent back from your CRM
Every lead traced to its sourceForms only, roughlyNeeds three tools wired togetherEvery form, call, text and chat
Reply to a new leadWhenever someone sees the emailTemplates you set up and maintainWithin minutes, 24/7, in your voice
Website plugins to keep patchedA dozen-plus, your problemA dozen-plus, your problemOne plugin, watched every hour
Who approves changesWhoever is on the accountYou, at 11 PMA real person, on every site and ad change
Built for your businessOff-the-shelf toolsOff-the-shelf toolsOur own software. If you need it, we build it

See the math for your account →

The video library

Pick a part. Watch how it works.

Ten short videos, about a minute and a half each, one for every part of what we do. Captions and a full transcript under each.

with Cole, Copywriter

How we get you found on Google and named in ChatGPT, Gemini and Google’s AI answers.

Read the transcript

The way people find a business is changing fast. They still Google. But more and more of them ask ChatGPT, Gemini, or Google's AI answer: who's the best near me? The question is, does it say your name? I'm Cole. I write the pages that get you found, on Google and in AI answers. I start with the real searches people type to find businesses like yours. Every service, every town, every way they phrase it. Then each service and each town that matters gets its own page, written for the people searching, not stuffed with keywords. Before any page goes live, it's scored. Speed, structure, the code Google reads behind the scenes, and whether it actually answers the question. If it doesn't score high, it doesn't ship. Then we check what AI tools say when someone asks about your kind of business in your area. If you're missing, we find out why and fix it, with clear facts, real reviews, and pages AI can trust and quote. Every month, I look at which pages are climbing and which are slipping. Then I refresh them, expand them and link them, so you keep moving up instead of sliding back. For you, that means customers find you on their own, without paying for every click. Traffic that keeps working month after month. And when someone asks an AI who to call, your name is in the answer. Be the business Google and AI recommend. Scan the code, and we'll show you where you stand today.

with Mark, Search & Local Growth

Street-by-street map rankings, a profile that looks alive, and a steady stream of reviews.

Read the transcript

Pull out your phone and search for what you do, plus your town. Are you in the top three on the map? Because that's where most of the calls go. If you're number seven, for most people, you don't exist. I'm Mark. I handle search and local growth. Getting you found by people nearby who need you right now. Your ranking isn't one number. It changes block by block. So I check where you show up across your whole service area, neighborhood by neighborhood. Green means you're winning there. Red means that's where we go to work. Google rewards businesses that look alive. So I keep your profile active. Fresh posts, new photos of real jobs, the right hours, your services listed out, and answers to the questions people ask. Then reviews. Every customer gets the same friendly text asking how we did, with a link straight to Google. No awkward asking at the door. Reviews keep coming in, and they're the first thing a new customer reads. I also make sure your name, address and phone number match everywhere online. Small mismatches confuse Google, and quietly push you down. For you, that means showing up in the towns you want to work in. More calls from Maps, from people ready to book today. And a wall of fresh reviews that wins the job before you even pick up the phone. Want to see where you show up today, street by street? Scan the code, and we'll run your map for free.

with Priya, Google Ads Manager

Every search term read, waste blocked daily, and budget moved to what books jobs.

Read the transcript

Here's something most business owners never see. Every day, part of your ad budget pays for clicks from people who were never going to hire you. Not because anyone's careless. Because nobody's watching closely enough. I'm Priya. I run Google Ads for Unified clients, and I watch every account around the clock. I read every search that triggered your ad. Someone typing free, jobs, DIY, or a town you don't even serve? That search gets blocked, so it never costs you again. Most accounts we take over have been paying for searches like that for months. Then I check which clicks turned into real phone calls and form completions, not just clicks. A click doesn't pay your bills. A booked job does. So your budget moves toward the keywords, ads and hours that bring in customers, and away from the ones that don't. Our team gets a short list each morning. Keep it, or block it. One tap. Nothing changes in your account without a person signing off. I also test your ad wording, your call buttons and your landing pages, and keep the winners running. And I make sure you show up when people are actually ready to call. The right hours, the right areas, the right phones. For you, that means the same budget brings more calls. Your phone rings with the work you want, not tire-kickers. And every month, you can see exactly what you spent, and what it brought back. Less waste, more customers, and you never have to log into Google Ads again. Scan the code, and we'll look at your account for free.

with Zoe, Lifecycle Email & SMS

Every lead answered in minutes, day or night, and followed up until they book.

Read the transcript

A lead fills out your form at nine PM. You're at dinner, or still on a job. By the time you call back tomorrow, they've already booked someone else. The business that answers first usually wins. I'm Zoe. I handle email, texts and follow-up, so no lead goes cold. The moment a lead comes in, they get a friendly text within minutes, day or night. It sounds like you, not a robot. It confirms what they need, and offers a time to talk. Most people don't book on the first message. So if they go quiet, I follow up on a schedule you approve. A reminder, a helpful answer, a check-in. Polite, never pushy, and never late at night. Every call, text, form and email lands in one place, on your phone. You see the whole conversation, and who's next to call back, so nothing slips through the cracks. I also stay in touch with your past customers. Seasonal reminders, a thank-you, a review request. That's repeat work you've already earned. For you, that means more of the leads you already pay for turn into jobs. You stop losing work just because you were busy. Past customers come back. And you get your evenings back. Answer every lead fast, without living on your phone. Scan the code to see how it works.

with Kenji, Tracking & Analytics

Every call, form, text and chat traced to its source. One report you can read in two minutes.

Read the transcript

Most marketing reports are thirty pages of charts, and zero answers. You finish reading, and you still don't know: is this working, or not? I'm Kenji. I track every lead, and turn your data into answers you can read in two minutes. It starts with tracking every lead. Every phone call, form, text and chat is traced back to where it came from. Google search, Maps, ads, social, or a referral. So we know which marketing brings customers, not just clicks. Each month, you get one clear report. How many leads, where they came from, what we did, what worked, and what we're doing next. Plain English. No jargon. Your live report is always one link away, on your phone or laptop. No login needed. Want to know how this week is going? Just open it. We also watch for problems. Calls dropping. A form that stopped sending. A page that suddenly lost traffic. If something's off, the team knows the same day, not at the end of the month. For you, that means you finally know what you're getting for your money. You can put more into what's working with confidence, and stop what isn't. No guessing. No surprises. Know exactly what your marketing is doing. Scan the code to see a sample report.

with Dev, Build Engineer

Phone-first sites built to get the call, then watched around the clock after launch.

Read the transcript

Your website has about three seconds. In that time, a stranger decides whether you look like the real deal, or hits back and calls someone else. I'm Dev. I build Unified websites, and look after them every day after launch. Every site is designed around your business. Your colors, your real photos, your town, your voice. No cookie-cutter template. And it's built phone-first, because that's where most of your customers are. Every page has one job: get the call. So your phone number, your quote button and your best reviews are always one tap away. And every tap is tracked, so we know what's working. Each service and each area you work in gets its own page, scored before launch, so Google knows exactly what you do, and where you do it. After launch, we watch it around the clock. Uptime, speed, security updates, broken links, spam. If something breaks at two in the morning, it's handled before you're awake. For you, that means a site that makes you look as good as your work. More visitors turn into calls. You never worry about it going down or getting hacked. And when you need a change, you just ask. A website that works as hard as you do. Scan the code, and we'll review your current site for free.

with Ava, Orchestrator

29 AI specialists with real people in charge, plus tools built just for your business.

Read the transcript

Think about the hours you spend every week on things that aren't your actual work. Answering the same questions. Chasing leads. Checking if the website's up. What if all of that just got done? I'm Ava. I lead the UnifiedIQ team. Twenty-nine AI specialists, with real people in charge of every one of us. We answer new leads, write your reports, watch your website and your ads, check your reviews, and flag anything that needs a human. All day, every day. No sick days. Nothing forgotten. Need something built just for your business? We build it. A quote calculator on your website. A booking flow. A live helper that coaches your team during sales calls. The kind of tools big companies have. And nothing important goes out without a person saying yes. AI does the heavy lifting. Our team checks the work. And you stay in control. The longer we work together, the better we know your services, your customers and your voice. So the work keeps getting sharper. For you, that means hours back every week. Faster answers for your customers. Big-company tools, at a small-business price. And a team that never stops watching your business. Let's find the hours AI can give back to you. Scan the code, and we'll map it out together.

with Mei, Organic Social

Posts from your real work, ads aimed at real customers, and every message answered.

Read the transcript

Posting once a month and hoping isn't a social media plan. And boosting a post and crossing your fingers isn't an ad plan. I'm Mei. I run social for Unified clients. The everyday posts, and the paid ads. Each month, I plan your posts in your brand. Real jobs, before-and-afters, your team, tips your customers care about, and short videos. All from your real work, so it feels like you. You see everything before it goes out. Approve from your phone in a minute, and it posts on schedule. Then we put money behind what's working, aimed at people in the towns you serve who look like your best customers. And we track who actually calls or fills out a form, not just likes. Comments and messages get answered quickly, so a question on a post turns into a booked job, instead of a missed one. For you, that means you look busy, trusted and local every week, without spending your nights writing captions. People already know you before they call. And your ad money goes to customers, not likes. Show up where your customers scroll. Scan the code, and we'll plan your first month.

with Jason, AI Video

Hero videos, social clips and ads, wide and tall, built to get the click and the call.

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People will watch a thirty-second video before they'll read a single paragraph. Video gets the click, and the call. But who has time to make it? I'm Jason. I make video for Unified clients. Website hero videos that make your homepage feel alive. Short clips for social. Video ads. Walkthroughs that show how you work. Filmed at your real jobs, or made with AI when filming isn't practical. When we use AI, it follows real-world physics. People move like people, water splashes like water, and nothing floats or melts. If it doesn't look real, it doesn't ship. Every video comes wide for your website, and tall for Instagram, TikTok and YouTube Shorts, with captions and your branding built in. Then it goes straight to work. On your site, in your ads, on your Google profile and your social pages. And we track who watches, and who calls. For you, that means customers see your work before they meet you. Your business feels bigger and more trustworthy. And your website and ads get more clicks than plain photos. This video? We made it. Let's make yours. Scan the code.

Brand kit & content

One brand kit, one look everywhere, and fresh content that sounds like you.

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Your logo on the truck is one color. Your website is another. Your Facebook page uses an old logo. Customers notice, even if they can't say why. It makes a great business look smaller than it is. We start by building one brand kit. Your logo in every format, your exact colors, your fonts, and how you sound when you talk to customers. Then it shows up the same everywhere. Website, social posts, emails, Google ads, your Google profile, even your monthly reports. One look, every time someone sees you. And we keep it fed with fresh content that sounds like you, not a robot. Blog posts that answer real customer questions, photos and graphics from your real jobs, and short videos. You don't have to come up with ideas, or write anything. We plan it, make it, and show you before it goes out. For you, that means looking like the established, trusted company you are. People remember you. They trust you before they call. And trust is what lets you win the job without being the cheapest. Look like the business you've built. Scan the code, and we'll start your brand kit.

The presenters are UnifiedIQ AI agents, shown as people so you can see who does what. The work they describe is real, and real people on our team approve all of it.

24/7/365

While you sleep, it’s working.

Weekends and holidays included. Here is what runs, and how often.

  1. Every minute
    • Your website is checked for uptime.
    • If it goes down, an alert goes out right away so it gets fixed fast.
  2. Every 5 minutes
    • Site health is polled.
    • New leads are checked for spam, scored and summarized.
    • Real leads are emailed and texted to you.
  3. Every 15 minutes
    • Leads and CRM contacts sync both ways.
    • Approved articles publish on schedule.
    • Review requests go out for newly won jobs.
  4. Every hour
    • Every plugin is checked against known vulnerabilities.
    • Calls are pulled into your lead inbox with their source.
  5. Every night
    • Security and malware scans.
    • Fresh Google Search Console and Analytics data.
    • Your top searches checked on Google; we’re alerted if a competitor passes you.
    • A Google Ads health check and search-term review.
    • The anomaly watchdog looks for lead drops, spam floods and spend spikes.
  6. Every week
    • AI answer checks on six engines.
    • Pages losing traffic flagged; refresh briefs written.
    • Broken link scan.
    • A test lead through every form.
    • Your plain-English report.

You stay in control

AI does the watching. People do the deciding.

Six people on our team have the final say on everything, led by founder Adam Segall. Unified Marketing has been building and running marketing for hundreds of businesses since 2006, and UnifiedIQ is the platform we built so nothing gets missed.

Every number is sourced.

Every figure in a report or draft links back to the account it came from: Google Ads, Search Console, Analytics or your CRM.

A person reviews site and ad changes.

AI drafts the work and a person reviews it before your site or ad account changes. Articles and follow-up texts can wait for approval or run on their own, your choice.

Signed, expiring instructions.

Every instruction UnifiedIQ sends to your site is digitally signed and expires in 60 seconds, so it can’t be replayed or forged.

Limited access by design.

The plugin’s service account can edit content only. It cannot change settings, install plugins, edit themes or manage users.

Stricter rules for healthcare.

Healthcare clients get stricter privacy rules: no personal details sent to ad or analytics platforms.

AI texts and calls are your call.

AI text messages and AI phone calls are optional features. We turn them on only if you want them, and switch them off at any time, no questions asked.

It’s our own software.

We built UnifiedIQ in-house, so when you need something new, like a quote calculator, booking flow or sales-call helper, we can build it.

Questions, answered.

What is UnifiedIQ?

UnifiedIQ is the marketing platform Unified Marketing built in-house and runs for its clients. It connects your website, Google presence, phone calls, CRM and ads so every lead can be traced to where it came from, problems are caught the same day, and every result is reported from real data. AI does the watching; our team makes the decisions.

How is UnifiedIQ different from other marketing software or agencies?

Most software hands you a dashboard and leaves the work to you. Most agencies check your account a few times a month. UnifiedIQ is our own platform, watched 24/7/365 by 29 AI specialists and run by real people who review every change to your site and ads, so you get the coverage of software and the judgment of a team, without logging in to anything.

How does UnifiedIQ cut wasted Google Ads spend?

Every morning it pulls every search term that triggered your ads the day before. AI checks each one against your services, service area and website, and flags terms that aren’t tied to what you sell, like job searches, free or DIY searches, towns you don’t serve and other businesses’ names. A person on our team marks each one Keep or Block, and blocked terms go into a negative keyword list in your account so they never cost you again. Terms that have produced a lead are never blocked.

What are offline conversions, and how do they lower my ad costs?

An offline conversion is a result that happens after the click, like a booked appointment or a closed sale in your CRM. UnifiedIQ saves the Google click ID with every lead, watches the lead move through your GoHighLevel pipeline, and uploads booked appointments and won jobs, with their value, back to Google Ads against the original click. Google’s Smart Bidding then learns which searches, ads, times and towns produce paying customers, bids more there and less on clicks that never buy. Over weeks, that means less wasted spend and a lower cost per lead and per customer.

What happens when a competitor starts outranking me?

Every morning UnifiedIQ checks your most important searches on Google at your location. If a competitor passes you, breaks into the top 10 above you, or you slip three or more places, our team is alerted, and it compares their page with yours and lists what they cover that you don’t. Every week it also flags pages losing position or traffic in your Google Search Console data. For each one it pulls the searches the page is shown for but doesn’t cover, we check which pages now rank above you, and a refresh brief is written: new sections and FAQs, a sharper title, internal links, or a new page. We approve it and it ships. We also pull the searches your closest competitors rank for that you don’t, and build pages to take them.

What are AEO and GEO, and do I need them?

AEO (answer engine optimization) makes your pages the direct answer Google’s AI Overviews and voice assistants quote. GEO (generative engine optimization) gets your business named and cited by ChatGPT, Gemini, Claude and Perplexity. More customers ask AI who to call every month, so yes. UnifiedIQ checks six AI engines every week and plans content wherever someone else is named instead of you.

What does E-E-A-T mean for my website?

E-E-A-T stands for experience, expertise, authoritativeness and trust, the qualities Google looks for in pages it ranks. We build it with your real photos, real reviews, real people and credentials, connected schema, fact-checked content and sourced numbers.

Does UnifiedIQ include a CRM and call tracking?

Yes. Every form, call, text and chat lands in one inbox with its source attached. Tracking numbers show which ad, search or page made your phone ring, calls are recorded and transcribed, follow-up texts and emails run until the lead replies, and your branded app puts it all on your phone.

Do I have to use AI texts or AI phone calls?

No. AI text messages and AI phone calls are optional features. We can turn them on or off for your business at any time, and everything else in UnifiedIQ keeps working either way.

Do I need to log in or learn anything?

No. We run UnifiedIQ for you. You get a plain-English report, a client portal you can open any time, and an alert on your phone for every new lead.

Will it slow down my website?

No. It is one lightweight plugin, about half a megabyte. The AI and heavy analysis run on UnifiedIQ’s servers, visitors load a single 2.5 KB tracking script, and it replaces a dozen or more plugins most sites carry.

How do I get UnifiedIQ?

UnifiedIQ comes with every Unified Marketing engagement. Ask for a proposal and we’ll show you where you stand today: your rankings, your map position, what AI says about you, and where your leads are leaking.

Stop guessing. Start knowing.

UnifiedIQ comes with every Unified Marketing engagement. Ask for a proposal and we’ll show you where you stand today: your rankings, your map position, what AI says about you, and where your leads are leaking.

Get a Proposal