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AI Software · Custom AI Tools

AI tools built for the work only your business does.

Custom AI applications that read your data and answer, draft, and process the work your team does by hand today.

01The problem

Generic AI stops at the edge of your workflow.

A public AI tool does not know your pricing, your documents, your past jobs, or your process. It gives confident, generic answers that are close enough to sound right and wrong enough to burn you. So your team fact-checks it, copies bits into other tabs, and the promised time savings evaporate.

The gap between a demo and a dependable tool is engineering. Grounding the model in your real data with retrieval, connecting it to your systems, constraining what it can do, and testing it against real cases. That is software, not a subscription, and it is the difference between a toy and a tool your team relies on.

02Why it matters

Why a custom tool wins.

  1. Answers from your data

    The tool reads your documents and records, so it responds about your business with your facts, not a plausible guess.

  2. Built for one job, done well

    We shape the tool around a specific task your team does often, so it fits the workflow instead of being a general chatbot.

  3. Accurate and constrained

    Retrieval, guardrails, and testing keep it reliable, so your team can trust the output instead of re-checking every line.

  4. Yours to keep

    You own the tool, the logic, and the data behind it, with no per-seat pricing on a black box you cannot inspect.

03How we do it

How we build your AI tool.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Pin the use case

    We pick a specific, high-value task your team repeats and define what good output looks like, so we build for a real job.

  2. Step 02

    Ground and build

    We connect the model to your data with retrieval, build the interface, and constrain what it can access and do.

  3. Step 03

    Evaluate and ship

    We test it against real cases, measure accuracy, add checkpoints where it matters, then launch it into your workflow.

04What you get

What you get.

  • 01

    A working AI application

    A tool built for your task, grounded in your data, with an interface your team can use without training on prompts.

  • 02

    Retrieval over your content

    The model connected to your documents and records, so answers come from your business instead of the open internet.

  • 03

    Evaluation and guardrails

    A test suite, accuracy checks, and constraints on what the tool can do, so it stays reliable once your team depends on it.

06Questions

Custom AI tool questions we answer.

What kinds of tools can you build?

Tools that answer from your own documents, draft content in your voice, summarize or classify records, extract data from messy inputs, and process the repetitive language work your team does by hand. We start from the task costing you the most time and build for that, not a general-purpose chatbot.

How do you stop it from making things up?

We ground the model in your real data with retrieval so it answers from actual sources, constrain what it is allowed to do, and test it against real cases before launch. Where mistakes are costly, we add a human checkpoint. Accuracy is designed in, not hoped for.

Is my data exposed to the AI provider?

We architect around your privacy requirements and keep your data under your control, which is a core reason to build custom instead of pasting sensitive information into a public tool. We scope exactly what the model can access and how, and design the data flow deliberately.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Let's build the tool your team keeps wishing existed.

Tell us the task your team repeats most and we will tell you what a custom AI tool could do with it.