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Search · AI Search

Be the answer the AI picks.

Get quoted and cited by ChatGPT, Perplexity, and Google AI Overviews before your competitors even know it is a channel.

01The problem

Your customers are asking AI, not Google.

A growing share of buyers now ask ChatGPT for a recommendation or read Google's AI Overview and never scroll to the blue links. If the model has no clean, trusted signal that you exist, you are absent from the exact sentence where a customer decides who to trust.

Answer engines quote sources they can retrieve, parse, and verify. Content structured as clear, attributable facts, marked up with schema, and reinforced by third-party citations gets named in answers. Everything else gets summarized around. Most of your competitors have done nothing here, which is precisely the opening.

02Why it matters

Why getting cited changes the game.

  1. First-mover advantage

    The category is young and most businesses have not touched it. Establish yourself as the cited source now and you are cheaper to rank and far harder to displace when your market catches on.

  2. Visibility past the click

    Even when an engine answers with no link, your name inside that answer carries the recommendation. The buyer arrives already told you are the one to call.

  3. Cited across every engine

    We optimize for ChatGPT, Perplexity, and Google AI Overviews together, because your buyer does not care which model they happen to open.

  4. Your facts, corrected and controlled

    We fix and structure what the web says about you, so the models repeat accurate, current information instead of an outdated or invented guess.

03How we do it

How we get your name into the answer.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Map the prompts

    We find the real questions your buyers put to AI tools, then test what each engine returns today and who it cites, so we know precisely which answers to win.

  2. Step 02

    Structure for retrieval

    We shape your content into clear, attributable claims, implement the right schema.org types, publish an llms.txt, and clean your entity data so models can retrieve and quote you without ambiguity.

  3. Step 03

    Build citations and authority

    We strengthen the third-party mentions, listings, and sources the engines draw from, so your business becomes the trusted, repeated answer across models.

04What you get

What you get.

  • 01

    AI visibility baseline

    A documented read of what ChatGPT, Perplexity, and Google AI Overviews say about you today, which prompts you already win, and where competitors are cited in your place.

  • 02

    Answer-first content and schema

    Pages rewritten to be quotable and self-contained, plus the schema.org markup and llms.txt that let engines retrieve and trust your facts.

  • 03

    Citation and entity building

    Work on the third-party sources, structured listings, and mentions models rely on, aligning your entity across the web so the answer resolves to you.

06Questions

AI search questions we hear every week.

What is GEO and AEO?

GEO stands for generative engine optimization and AEO for answer engine optimization. They describe the same goal: getting your business named and cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews when someone asks a question you can answer. It is the discipline of being the source the model quotes, not just a link it might list.

How is AI search optimization different from regular SEO?

Regular SEO competes for a ranking in a list of links. AI optimization competes to be the source a model quotes inside its written answer. The technical foundation overlaps, but answer engines weigh clear factual structure, schema, entity clarity, and third-party citations even more heavily than a classic ranking would.

Can you actually influence what ChatGPT says about my business?

You can influence it, not command it. By structuring your content as retrievable facts, correcting your information across the web, implementing schema and llms.txt, and building trusted citations, we make it materially more likely the models pull your business into their answers instead of skipping you. No one controls a model's output outright, and any agency claiming to is bluffing.

How long does AI search optimization take?

Some wins are fast: once your facts and schema are clean, engines can start citing you within weeks. Deeper authority and consistent citation across models build over a few months, on a similar curve to SEO. We baseline what the engines say now so you can watch it change.

Is it too early to invest in AI search?

Early is the advantage. The businesses structuring for AI answers today are the ones getting cited while competitors wait for it to feel safe. Early positions cost less to establish and are harder for a latecomer to take from you.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Get cited before your competitors do.

Ask us to run your business through the AI engines and see exactly what they say about you, and what they leave out.