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Search · Technical Audit

Find what is holding you back.

A one-time deep audit of crawl, indexation, speed, and schema, with a fix roadmap ranked by impact and effort.

01The problem

You are optimizing on a cracked foundation.

You can publish content and chase links for a year, but if Googlebot cannot crawl your key pages, your important URLs are not indexed, or your LCP sits at five seconds, the rankings never arrive. The cause is almost always invisible from the front end, and it quietly caps the return on everything else you do.

Most businesses have never had their site inspected properly, so they guess at what is wrong. Guessing spends budget on the comfortable fixes while the real bottleneck, a noindex left in a template, a bloated theme, orphaned pages, sits untouched.

02Why it matters

Why start with an audit.

  1. Clarity before spend

    You learn exactly what is broken and what it is costing you before committing to any ongoing program, so not a dollar of budget goes to guesswork.

  2. Fixes ranked by impact

    The roadmap sequences every issue by impact and effort, so you take the quick, high-value wins first, then work down the list in a rational order.

  3. A faster site for everyone

    Core Web Vitals and speed fixes lift rankings and improve the experience for every visitor and every paid click you already send to the page.

  4. A base AI can read

    Clean crawlability, structure, and schema make your site easier for both Google and AI answer engines to reach, parse, trust, and quote.

03How we do it

How we run the audit.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Crawl and inspect

    We run a full technical crawl, pull Search Console and Core Web Vitals field data, and see how Google actually reaches, renders, and indexes your site, not how you assume it does.

  2. Step 02

    Diagnose and prioritize

    We sort every finding by impact and effort, separating the fixes that move rankings from the cosmetic noise that does not, and quantify what each is costing you.

  3. Step 03

    Roadmap and hand off

    We deliver a clear, prioritized fix list your team or ours can execute, with the reason and expected payoff spelled out for every item.

04What you get

What you get.

  • 01

    Full technical audit

    A documented review of crawlability, crawl budget, indexation, canonicalization, site architecture, Core Web Vitals, and schema across your site.

  • 02

    Prioritized fix roadmap

    Every issue ranked by impact and effort so you know exactly what to fix first, next, and later, and what each is worth.

  • 03

    Walkthrough and next steps

    A plain-language walkthrough of the findings, plus clear direction on what your team or ours should tackle and in what order.

06Questions

Audit questions people actually ask.

Is a technical SEO audit a one-time project or ongoing?

One-time. You get a full inspection and a prioritized roadmap you own outright. Many clients then move into an ongoing SEO program to execute the list, but the audit itself is a standalone project with a clear start, finish, and deliverable.

What does the audit actually cover?

Crawlability and crawl budget, indexation and canonicalization, site architecture and internal linking, Core Web Vitals (LCP, INP, CLS), and schema markup. It covers everything that affects how search engines and AI crawlers reach, render, and rank your site.

How long does the audit take?

Most audits take one to two weeks depending on site size. You get the full findings and the prioritized roadmap at the end, plus a walkthrough so nothing in it is a mystery.

How much does a technical SEO audit cost?

It is a fixed-scope project priced to your site's size and complexity, not an open-ended retainer. Because it tells you precisely where the return is, it usually pays for itself by stopping you from spending on the wrong fixes.

Can you fix the issues or just find them?

Both. The audit is the diagnosis. We can hand the roadmap to your team, or execute the fixes ourselves through web development and an SEO program. You are never left holding a report with no path forward.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Let's see what is really going on.

Send us your domain and we will run the audit and show you exactly what is capping your rankings.