EVERY CHANNEL.
one STRATEGY.
Hire us for one service or build out the full stack. Every channel runs on one strategy, one team, one P&L — no silos, no handoffs, no excuses.
SIXTEEN SERVICES.
one CLICK AWAY.
SAME TEAM. SAME stack.
EVERY ENGAGEMENT.
PERFORMANCE-FIRST
MINDSET
Every channel, every dollar, tracked back to revenue. Vanity metrics aren't reports — they're excuses.
FULL-FUNNEL
INTEGRATION
Awareness, consideration, conversion, retention. Run as one system — not four siloed teams.
SENIOR-LED
EXECUTION
19 years of operating experience on every account. The strategists who design the work are the ones running it.
BUILT-IN
AI ADVANTAGE
Koto IQ runs underneath every channel — scoring leads, optimizing bids, surfacing intent 24/7. Compounding while competitors sleep.
SEO
Most agencies still optimize for keywords. We optimize for the semantic territory around them — the questions, adjacent topics, and related intent that signal a buyer. Powered by Koto IQ, we build content clusters that compound authority across a category.
When a buyer searches anything in your space, the goal isn't to rank for one term — it's to be the answer. That requires technical SEO that doesn't break, on-page work at scale, content velocity, and authority-tier link building. We run all four as one system.
Topic-Cluster Architecture
Pillar pages anchor entire categories — we don't just chase isolated keywords.
Koto IQ Semantic Mapping
Our proprietary engine surfaces gaps in your topical authority before competitors find them.
Technical Foundation
Core Web Vitals, schema, crawl budget, internal linking — fixed before content ever ships.
Editorial-Grade Content
Long-form pillar content that actually gets cited, linked to, and read.
PAID MEDIA
Paid media isn't a button you push — it's a system. Google, Meta, programmatic, OTT/CTV, YouTube, and emerging channels orchestrated against one revenue goal, not 12 disconnected dashboards.
We've managed $73M+ in spend across 88 case studies. Every dollar is tracked back to revenue with attribution that survives privacy changes and audit. We operate the spend the way your CFO would — ruthlessly.
Channel Orchestration
Search, social, programmatic, OTT, YouTube — coordinated, not siloed.
Revenue Attribution
Multi-touch and MMM models that survive cookie deprecation.
Creative Testing System
Statistical rigor on creative — we kill underperformers fast and scale winners.
Budget Discipline
Daily pacing and weekly reallocation. No spend coasting on autopilot.
SOCIAL MEDIA
Social isn't a posting schedule. It's a revenue channel. We run organic content, paid social, community management, and creator partnerships as a single operating system.
Brand-building work and direct-response work feed each other instead of fighting for attention. Every platform has its own physics — we work with each one's grain, not against it.
Platform-Native Creative
TikTok-first content for TikTok. LinkedIn-first for LinkedIn. No cross-posting laziness.
Creator & Influencer
Vetted networks, performance-based deals, attribution beyond impressions.
Community Management
Real human responses on a sub-2-hour SLA. Not a chatbot.
Paid + Organic Stack
Organic insights inform paid targeting; paid budget surfaces organic creative.
EMAIL MARKETING
Email and SMS are no longer separate disciplines — they're one owned-audience system. Lifecycle automation, behavior triggers, win-back sequences, and segmentation that orchestrates the right message in the right channel at the right moment.
This is the highest-ROI work in marketing — and the most under-invested. We build it to compound: revenue you can forecast, month after month, with zero incremental ad spend.
Cross-Channel Orchestration
Email, SMS, and conversational messaging running off one trigger system.
Lifecycle Automation
Welcome, nurture, win-back, post-purchase — sequenced to actual buyer behavior.
Compliance-First
TCPA, opt-in, consent, and deliverability handled before send #1.
Revenue Forecasting
Owned-audience revenue projected against the calendar — not guessed.
LOCAL SEO
Local search has its own rules. GBP signals, citations, schema, review velocity, and service-area pages all interact in ways that punish generic SEO approaches. We run Local SEO as a discipline of its own.
For single locations, multi-location operators, and franchise systems — across every service area you serve. Map Pack dominance isn't an accident; it's an architecture.
Map Pack Engineering
GBP optimization that aligns to Google's actual ranking factors, not best-practice myths.
Service-Area Architecture
Page-per-area at scale without triggering doorway page penalties.
Citation Cleanup
Existing NAP inconsistencies fixed across 100+ data sources.
Multi-Location System
Brand consistency at HQ + local autonomy at the unit level.
REPUTATION MGMT
Your rating is your modern storefront. We engineer review velocity — the rate of new reviews, which Google actually weights — across Google, Facebook, Yelp, BBB, Trustpilot, and industry-specific sites.
Response workflows your team can actually keep up with. AI-assisted drafts that read human. Negative review intercepts before they ever post publicly. Reputation as a system, not a side project.
Velocity Engine
Automated review requests timed to peak satisfaction moments.
Multi-Platform Coverage
Google, Facebook, Yelp, BBB, Trustpilot + industry-specific verticals.
AI-Assisted Responses
Draft responses your team approves in seconds — never weeks behind.
Negative Intercept
Catch unhappy customers before they leave a public review.
WEBSITE DESIGN
Most agency websites win design awards and lose conversions. We build conversion-first websites for service businesses, ecommerce, and B2B — where every section is engineered to move a visitor closer to a decision.
Fast, accessible, measurable, and built on the platform that fits your business — WordPress, Shopify, HubSpot, or custom. CRO baked in from launch.
Conversion-First Architecture
Every page mapped to a single conversion goal. No vanity sections.
Platform-Right
We pick the platform around your business model, not vice versa.
CRO From Day One
A/B testing, heatmaps, and event tracking live the day you launch.
Core Web Vitals
Real-world performance — not just 100s in Lighthouse on a perfect connection.
LEAD GENERATION
Lead gen isn't a tactic — it's an architecture. We design funnels that match how your buyer actually researches and decides, then run the channels that feed them: paid, organic, outbound, partner.
Every lead is scored, routed, and tracked back to revenue — so you know what to scale and what to kill. Speed-to-lead is engineered into the system, not promised.
Funnel Architecture
Buyer journey mapped first — channels chosen second.
Lead Scoring
Behavioral + firmographic signals weighted to your closed-deal patterns.
Speed-to-Lead
Sub-60-second response on inbound, automated and tracked.
Pipeline Attribution
Every lead traceable to closed revenue. No vanity volume.
AEO / GEO
Search isn't a Google monopoly anymore. AI engines now handle a fast-growing share of buyer research — and most agencies aren't optimizing for them yet.
We build content, schema, and citation strategies that get your brand named when an AI answers a buying question. The new frontier of organic search, before it's saturated.
AI Citation Architecture
Schema and structured content that AI engines can actually parse and cite.
Engine-Specific Optimization
ChatGPT, Perplexity, Gemini, Claude — each has different signals.
Question-Format Content
Content engineered around how buyers ask, not how search engines indexed.
Authority Signaling
External signals (citations, mentions) that AI engines weight heavily.
AI MARKETING
AI marketing isn't a chatbot. It's an operating layer underneath every channel you run — identifying opportunity, scoring leads, optimizing bids, personalizing creative, and surfacing intent in real time.
Powered by Koto IQ, our proprietary engine. The work no human team can do at speed or at scale, running 24/7 — your unfair time advantage.
Predictive Lead Scoring
Models trained on your closed-deal data, not generic templates.
Real-Time Bid Optimization
Hourly adjustments across channels — not weekly reviews.
Dynamic Creative
Personalization at variant-per-segment scale, not generic A/B.
Intent Surfacing
Buying signals from search, social, and 1P data — surfaced before competitors see them.
KOTOCRM
KotoCRM is the proprietary CRM built specifically for service businesses and lead-gen operators — sub-60-second AI lead response, unified inbox across email/SMS/chat/voice, automated nurture, and pipeline visibility your sales team will actually use.
Live across 300+ accounts, thousands of users, and hundreds of thousands of emails and SMS sent every month. Battle-tested at scale — not a beta dressed up as a product.
Sub-60-Second AI Response
AI qualifies and responds before the lead has closed your tab.
Unified Inbox
Email, SMS, chat, and voice all in one thread per contact.
Pipeline Visibility
Real opportunities, real probabilities — no sales-team theater.
Native Integrations
Ad platforms, calendars, sites, dialers — connected, not bolted on.
ABM
ABM is what happens when sales and marketing operate as one team against a named target list. We build the list, design the sequences, execute the multi-channel surround, and report on movement at the account level — not the lead level.
Best for B2B businesses with deal sizes >$25K and considered purchase cycles. Wrong fit for transactional commerce — right fit for everything else.
Target Account Build
ICP definition + signal-driven sourcing, not a vendor's account list.
Multi-Channel Surround
Paid, content, email, LinkedIn, and gifting orchestrated against the account.
Intent Monitoring
Bombora, G2, Demandbase signals integrated into outreach trigger logic.
Account-Level Reporting
Pipeline movement at the account, not vanity lead-count metrics.
MEDIA RELATIONS
25+ years in media relations and a rolodex most agencies can't match. National placements across CNBC, FOX News, Today Show, Good Morning America, plus deep regional and local newsroom relationships across every major U.S. market.
Billions of earned impressions delivered for clients across consumer brands, healthcare, professional services, and B2B. When the story matters, we know who to call — and they take the call.
National Broadcast
Active relationships at CNBC, FOX, Today, GMA, and major cable networks. Pitches that get returned because the producers know us.
Regional & Local
Newsroom contacts across every major U.S. market — print, broadcast, and digital. Local stories that build national credibility.
Trade & Industry Press
Deep vertical coverage where it matters most. The publications your buyers actually read.
Crisis & Reactive
When the story breaks fast, we move faster. Same-day pitching, on-message spokespeople, accurate quotes.
CONTENT
Content is an asset, not a campaign. We build topic-cluster strategies anchored to pillar pages that compound search authority over 12-24 month horizons.
Editorial-grade writing, keyword research grounded in actual buyer questions, and a publishing rhythm that fits your team's capacity. Content that earns traffic, supports paid, fuels social, and arms sales.
Pillar & Cluster Strategy
Long-form anchor pages with supporting content webs.
Editorial Calendar
Built around your publishing capacity, not aspirational targets.
SME Workflows
We extract expertise from your team without burning their week on it.
Multi-Use Content
One pillar page → social, sales, paid, email, podcast — all derived.
VIDEO & CREATIVE
Creative is the single biggest lever in paid media — and the most expensive thing to get wrong. We brief, manage, and ship brand films, YouTube content, Reels and Shorts, and direct-response ad creative through a vetted network of directors, editors, and motion designers we’ve worked with for years.
Every cut is tested against actual conversion data — not director’s-cut preference. Real performance, measured the same week the spot goes live.
Vetted Production Network
Trusted directors, editors, and motion designers — partnered with us for years. We brief, manage, and ship.
Performance-Tested
Every cut tested against conversion data, not director's-cut preference.
Multi-Format System
Hero film cuts down to YouTube, Reels, Shorts, OTT, and static stills.
Brand & Direct Response
We can do both — and most agencies can only do one well.
ANALYTICS
Most marketing reporting is theater. We build analytics infrastructure that actually answers questions — GA4 with proper event taxonomy, multi-touch attribution that survives privacy changes, and dashboards your leadership team will check on Monday morning.
Not vanity metrics. Decisions. The foundation everything else needs to operate against.
Event Taxonomy
GA4 implemented with naming conventions that scale, not 200 random events.
Multi-Touch Attribution
Models that survive cookie deprecation and iOS privacy changes.
Marketing Mix Modeling
Channel-level ROI for clients with $1M+ annual spend.
Live Dashboards
Looker Studio, Power BI, or custom — built around the questions you actually ask.
SIX WAYS WE compound.
NOT JUST EXECUTE.
ONE OPERATING system
Strategy, paid, SEO, AI, creative, content, CRM — connected by design. Not "integrated" by Slack.
SENIOR operators
The strategists who design the work are the operators who run it. 19 years of experience, on the account every week.
KOTO IQ built in
AI working underneath every channel, every account, every day. The unfair time advantage.
REVENUE attribution
Multi-touch + MMM that survives privacy changes. Every dollar tracked to closed business.
WEEKLY cadence
Stand-ups, dashboards, and decisions on a weekly clock. Not monthly retros that recap what already happened.
SELECTIVE fit
We only take on clients we're confident we can move the needle for. Not every audit ends in an engagement.
FROM STRATEGY
TO momentum.
THE discovery
Deep-dive into your business, market, competitors, and current performance. Findings are yours either way.
THE strategy
Custom roadmap with channel mix, budget allocation, and 90-day milestones. Built around your specifics.
THE
build-out
Tracking infrastructure, CRM, creative, landing pages, campaigns. Everything ready before launch day.
THE launch
Campaigns go live across all agreed channels — fully tracked, fully attributed, from day one.
THE optimize
Continuous testing and iteration against real business outcomes — not ad-platform proxies.
THE compound
Double down on what's working. Expand into new channels. Compound results month over month.
REAL OPERATORS.
REAL results.
Six industries. Six different problems. One playbook. Below is what our clients actually said — operator to operator. We've kept the company names off (their data, their call). The numbers, however, are theirs.
They killed two channels that were burning budget and tripled what we were spending on the ones that actually worked. Inside 90 days, our cost per new patient was down 38% and our chairs were full.
We were invisible at 2am when homeowners needed us most. Their team rebuilt our Google Business Profile, restructured paid search around emergency intent, and got us to 4.8 stars in 90 days. Inbound calls tripled.
Senior strategists in every meeting. No account managers. The person making decisions on our Meta and TikTok spend was the person who actually built the strategy. Repeat purchase rate up 47% in two quarters.
Most agencies sell you on a 60-slide deck. Unified showed up to the first call with a forensic audit and specific, dollar-quantified findings. We knew exactly what we were buying — and they delivered every number they promised.
They told us to stop spending on a channel that had been our biggest line item for two years. Cost us nothing to test their thesis. They were right. We've redeployed that budget and our patient acquisition cost is down 31%.
Real strategists, real decisions, real accountability. Every check-in produced clear next steps — no status meetings, no 'we'll get back to you.' First time we've worked with an agency that operates the way we do.
BEFORE YOU REACH OUT,
COMMON questions.
Quick answers to the questions we get most often about our 16 service lines, scope, and how engagements are structured.
// 01 What services does Unified Marketing offer?
// 02 Do I have to hire Unified for all 16 services?
// 03 What makes Unified Marketing different from other agencies?
// 04 How fast can paid campaigns launch?
// 05 Where is Unified Marketing located?
// 06 What is the difference between SEO and AEO?
// 07 Does Unified Marketing offer local SEO for service businesses?
// 08 Can Unified Marketing manage both paid media and SEO together?
// 09 What is Koto IQ?
// 10 What is Answer Engine Optimization (AEO)?
// 11 Does Unified Marketing build websites?
// 12 What size businesses does Unified Marketing work with?
// 13 How does Unified Marketing measure success?
// 14 What is Cost of Customer Acquisition (COCA)?
// 15 What is the difference between paid media and performance marketing?
// 16 Can Unified Marketing run ads on TikTok, Reddit, and emerging platforms?
// 17 How long does it take to see SEO results?
// 18 What is multi-touch attribution and why does it matter?
SIXTEEN SERVICES.
ONE CALL away.
Complimentary strategy audit. We'll walk through your current setup, identify what's underperforming, and show you exactly what we'd do in your seat. No commitment — just real insight.