NusbaumMedical case study
A 3,000-page medical authority that Google ranks first and ChatGPT recommends by name.
- 3,066pages live
- 1,285search terms ranking on Google
- 137page-one rankings
- 1,645tracked inquiries in the past 12 months
A physician-led weight loss and aesthetics practice was up against national telehealth brands for GLP-1 searches. We built it the depth Google expects from medicine.
Telehealth giants own GLP-1 search.
National brands were outspending the practice for GLP-1, body contouring and medspa searches across New Jersey, and the old site couldn't carry the depth Google expects from medical content.
A medical authority, page by page.
A custom hand-coded theme, 200 new medical articles and 273 rewrites, town-level service pages across the state, a real before/after gallery of 61 patient cases, and a virtual consultation that starts with a tap on the body.
#1 on Google and in the Maps pack.
Nusbaum ranks #1 organically and #1 in the Maps pack for "medical weight loss nj", ChatGPT names and links Nusbaum for weight loss doctors in Morris County, and leads from every form and call are tracked into the practice's CRM.
Inside the practice.
Scroll through the live site, from the homepage film to the gallery, the treatment pages and the town pages.
-
01
The art & science of transformation
A cinematic, serif-led homepage that feels like a private practice, not a telehealth funnel, with consultations one tap away.
- Custom theme
- Video hero
-
02
Trust, in numbers
The homepage builds the case as you scroll: the physician behind the practice, the results, the treatment categories, the medspa and the reviews.
- Physician authority
- Real reviews
-
03
Real results, side by side
A before/after gallery of 61 real patient cases, filtered by treatment, with a drag handle on every photo.
- 61 patient cases
- Before / after slider
-
04
Start with a tap
A virtual consultation lets visitors pick a body type and tap where they'd like help, then see the treatments that fit.
- Interactive consult
-
05
A page for every treatment
Medical weight loss, semaglutide and every other treatment get their own page, written to answer the questions patients actually ask.
- Treatment pages
- MedicalBusiness schema
-
06
Every town in reach
Town-level pages across New Jersey connect each treatment to the people searching for it nearby, with local detail on every page.
- Local SEO
- Town pages
-
07
Content Google trusts
200 new medical articles and 273 rewrites, each answer-first and physician-reviewed. This is the depth that ranks for 1,285 search terms.
- 200 new articles
- 273 rewrites
-
08
On the phone
Most patients find the practice on a phone, so the gallery, the consult and the booking button are built for a thumb.
- Mobile-first
Around the practice.
Drag or swipe through more screens from the live build.
The build.
- Custom hand-coded WordPress theme
- 200 new medical articles + 273 rewrites
- Town-level treatment pages statewide
- Before/after gallery: 61 patient cases
- Virtual consultation tool
- MedicalBusiness + Physician schema
- Lead attribution from every form and call to the CRM
- Google Ads program
Good questions.
How does a medical practice rank for competitive treatments like GLP-1 weight loss?
With depth and trust: medically accurate articles that answer real patient questions, a page for every treatment and town served, real before/after results, and MedicalBusiness and Physician schema so Google and AI engines know exactly who is giving the advice.
Does ChatGPT really recommend Nusbaum?
Yes. When asked for a weight loss doctor in Morris County, ChatGPT names and links Nusbaum Medical Centers. We check AI answers alongside Google rankings.
How are leads tracked?
Every form and phone call is attributed to its source and passed into the practice's CRM, so the team sees which pages, searches and ads produce patients.
Want a site people play with?
Tell us what you're building. We'll show you what it could look like, and how it gets found.
Get a Proposal