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Search

Get found by people ready to buy.

Show up in Google and inside AI answers at the moment someone decides who to call. That is the whole job.

01The problem

The search results changed. Most sites got left behind.

A decade ago search meant ten blue links. Today Google resolves roughly six in ten searches with zero clicks, an AI engine writes the recommendation before a human ever visits a site, and a three-result map pack decides who gets the local call. A site tuned for the old rules is invisible in the three places buying actually happens now.

Ranking for words no one buys on is easy and worthless. The businesses winning search in 2026 are technically clean, structured as entities a machine can parse, and cited by the answer engines. None of that is luck. It is a build, and it is the one we do.

02Why it matters

What owning search actually gets you.

  1. Demand you capture, not create

    You meet people at the exact moment they search for what you sell, so the traffic arrives already intending to call, book, or buy, at the lowest cost per lead of any channel.

  2. Two front doors, not one

    You appear in Google's results and inside AI answers from ChatGPT, Perplexity, and Google AI Overviews, so neither channel quietly hands your customer to a competitor.

  3. An asset that compounds

    Rankings and citations you earn keep producing after the invoice is paid. Ads stop the day the card declines; a ranked, cited page keeps working for years.

  4. Proof tied to revenue

    We report calls, forms, and booked leads traced back to the exact search, using GA4, Search Console, and call tracking. No impressions theater.

03How it works

One search program, three moving parts.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Foundation

    We fix crawlability, indexation, site architecture, and Core Web Vitals so Google and AI crawlers can reach, render, and trust every page you own. Nothing ranks on a broken base.

  2. Step 02

    Visibility

    We earn organic rankings, map-pack placement, and AI citations for the specific queries your buyers make, mapping content to intent instead of chasing volume.

  3. Step 03

    Momentum

    We publish, build authority and entity signals, and tighten the program every month. Search compounds, so the gap between you and the competition widens over time.

04What's included

Everything under the search roof.

  • 01

    SEO

    Technical, on-page, content, and off-page link building that earns durable Google rankings, all reported against leads.

  • 02

    AI Search Optimization

    GEO and AEO work that gets your business quoted and cited by ChatGPT, Perplexity, and Google AI Overviews via schema, llms.txt, and answer-first content.

  • 03

    Local SEO and Google Business

    Map-pack placement, Google Business Profile optimization, local citations, reviews, and LocalBusiness schema so nearby buyers find you first.

  • 04

    Technical SEO Audit

    A one-time crawl, indexation, speed, and schema audit with a fix roadmap ranked by impact and effort.

  • 05

    Content built to rank and be cited

    Answer-first pages engineered for how people search and how retrieval engines select the source they quote.

  • 06

    Reporting tied to leads

    GA4, Search Console, and call tracking wired so every ranking and citation connects to a real call, form, or sale.

07Questions

Search questions worth a straight answer.

What is the difference between SEO and AI search optimization?

SEO earns your page a ranking in Google's list of results. AI search optimization gets your business quoted inside the written answer an engine like ChatGPT, Perplexity, or Google AI Overviews generates. The technical foundation overlaps, but in 2026 you need both, because buyers now ask a model as often as they type a query.

How long before search work pays off?

Local SEO can move the map pack in four to eight weeks. Organic SEO typically shows real movement in three to six months and compounds after that. AI citations can appear faster once your facts and schema are clean. We give you a milestone timeline up front, not a vague someday.

How much does search marketing cost?

It scales with your market's competitiveness and how much of your site needs fixing first. Most programs start with a technical audit or a focused local push, then expand as the returns prove out. We size the investment to the cost per customer you can profitably pay, and we say so plainly before you commit.

Do I need all four search services?

No. Most businesses start with a technical SEO audit or local SEO, then add organic and AI search as momentum builds. We sequence the work to your market and budget instead of selling the whole menu on day one.

How do you prove search is actually working?

We connect every ranking, citation, and visit to real calls, forms, and booked leads using GA4, Search Console, and call tracking. Your monthly report leads with revenue and pipeline, not impressions.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Let's get you found where it matters.

Send us your domain and we will show you exactly where you are missing in Google and in AI, and what it will take to win those positions.