Case Studies

Work that gets found.

Real builds for real businesses: websites, search programs and custom platforms that win in Google, Google Maps and AI answers, and turn that visibility into calls, forms and bookings.

In short

Unified Marketing builds websites, search programs and custom software from our South Florida and New Jersey offices for clients across the country. Each story below shows the problem we walked into, what we built, and what changed for the business once real customers started finding it.

Medical weight loss & aesthetics · New Jersey

Nusbaum Medical Centers

A 3,000-page medical authority that Google ranks first and ChatGPT recommends by name.

The challenge

A physician-led weight loss and aesthetics practice competing with national telehealth brands for GLP-1, body contouring and medspa searches across New Jersey, on a site that couldn't carry the depth Google expects from medical content.

What Unified built

A custom, hand-coded WordPress theme; 200 new medical articles and 273 rewrites; town-level service pages across the state; a real before/after gallery of 61 patient cases; and lead attribution wired from every form and call into the practice's CRM, alongside the Google Ads program.

The results

Nusbaum now ranks for 1,285 search terms, 137 of them on page one of Google. It holds #1 in organic results and #1 in the Google Maps pack for "medical weight loss nj", and ChatGPT names and links Nusbaum when asked for a weight loss doctor in Morris County. Over the last 12 months the practice logged 1,645 tracked inquiries from ads, including 676 lead forms and 783 calls.

3,115Pages live
1,285Ranking search terms
137Page-one rankings
1,645Inquiries, past 12 months

How does a medical practice rank for competitive treatments like GLP-1 weight loss?

With depth and trust: medically accurate articles that answer real patient questions, a page for every treatment and town served, real before/after results, and MedicalBusiness and Physician schema so Google and AI engines know exactly who is giving the advice.

Heavy equipment & marine contracting · Florida

Blew Bayou Services

Rebuilt from scratch after the old site was lost, and now the answer Google's AI gives.

The challenge

A Florida heavy-equipment and marine contractor whose previous website was lost entirely. No backup, no images, and a highly specialized service list (amphibious excavators, swamp mats, marsh buggies) that buyers search for across multiple states.

What Unified built

A full rebuild on new hosting with images recovered from the owner's own job-site photos, growing from 403 to 867 service-by-city pages across 10 Florida counties, GeneralContractor and FAQ schema, IndexNow for instant indexing, and server caching that cut response time from 0.77s to 0.22s.

The results

Blew Bayou is cited by Google's AI Overview for "amphibious excavator services florida" and "swamp mat rental florida", ranks #1 organically and #1 in the Google Maps pack for amphibious excavator services in Florida, and is named by ChatGPT. It now ranks on page one for specialty terms like "wetland mats" and "wetland matting".

867Pages, up from 403
#1Google + Maps, amphibious excavation FL
2Google AI Overview citations
3.5xFaster server response

How does a specialty contractor get cited in Google's AI Overviews?

By being the clearest, most specific source for the exact service: a dedicated page per service and location, plain-language answers, FAQ and GeneralContractor schema, and fast pages that AI crawlers can read completely.

Community & events · Fort Lauderdale

Center for Spiritual Living

A rescued website and a custom events platform that runs the center's entire calendar.

The challenge

A Fort Lauderdale spiritual center whose old website had been compromised by spam, with hundreds of concerts, classes and services a year managed in a rigid off-the-shelf calendar that couldn't sell tickets or check people in.

What Unified built

A clean, hand-coded site plus SuperEvents, a custom events and ticketing platform with QR tickets, a door check-in scanner, recurring events, an auditions module and an AI writer that drafts event descriptions. 732 events were migrated, a staff admin portal went live, and a companion mobile app is built and headed to the app stores.

The results

The center ranks #1 on Google for "spiritual center fort lauderdale" and "new thought church fort lauderdale", and #1 in the Google Maps pack for the latter. ChatGPT cites cslftlauderdale.org when answering questions about what the center teaches.

751Pages live
732Events migrated
#1Google + Maps, Fort Lauderdale
1Custom AI-assisted events platform

Can a custom platform replace off-the-shelf event software?

Yes. SuperEvents was built around how the center actually runs: tickets, QR check-in, recurring services, auditions and AI-drafted listings in one system the staff controls, with every event published as a fast, indexable page.

Catering · South Florida

954 Catering

From a cluttered page-builder site to the catering company South Florida's map pack and AI name first.

The challenge

A full-service caterer serving Broward, Miami-Dade and Palm Beach on a slow page-builder site with hundreds of legacy URLs, competing for event, wedding and corporate catering searches across dozens of cities.

What Unified built

A lightweight custom build replacing the page builder, 88 city pages and 12 occasion hubs, a 532-rule redirect map that preserved every legacy URL, FoodEstablishment, Review and FAQ schema, and real customer reviews in place of the old site's placeholder testimonials.

The results

954 Catering holds #1 in the Google Maps pack for "catering deerfield beach" and #2 for "corporate catering broward county", and Google's AI Overview names it for Deerfield Beach catering. Over the last 12 months the site recorded 285 contact-form inquiries and 261 call taps.

100City + occasion pages
532Legacy URLs preserved
#1Google Maps, Deerfield Beach
546Inquiries, past 12 months

How does a caterer win local searches across a whole region?

A genuine page for each city and occasion you serve, every old URL redirected so no ranking is lost, review and FAQ schema, and a fast mobile site, so both the Maps pack and AI answers can recommend you.

Mental health practice · New Jersey

Roseland Psychotherapy

Every Google Maps spot for its town, and a steady stream of new clients.

The challenge

A multi-clinician therapy practice in Essex County needing a consistent flow of new client inquiries for in-person and telehealth therapy, in a crowded New Jersey market.

What Unified built

Google Ads management with full lead tracking (form submissions and call leads measured in GA4), plus a complete next-generation website rebuild, now in final review, with hundreds of town pages and clinical schema.

The results

For "therapist roseland nj" the practice holds all three Google Maps pack positions and #2 in organic results, and ChatGPT names and links Roseland Psychotherapy Associates. From January to September 2026 the site logged 338 contact-form inquiries and 160 call leads.

3 of 3Google Maps spots, Roseland
166Ad conversions / 12 mo
498Tracked inquiries, Jan to Sep
~55Inquiries a month

How does a therapy practice own local search in its town?

Accurate, consistent practice and clinician listings, a page for each specialty, plain-language answers people actually search for, and tracking on every form and call so the program can be tuned to what brings in clients.

Tourism · South Florida

Aces Airboat Tours

A cinematic, booking-first site built to win travelers in the moment they search.

The challenge

A family-owned airboat operator with multiple Everglades departure points, competing with online travel agencies and aggregators for travelers searching on their phones.

What Unified built

A custom theme replacing the old page builder, 143 pages including hyperlocal pages for nearby cities and attractions, TouristTrip, LocalBusiness and Review schema, an llms.txt file and AI-crawler access for AI search, GA4 call and text tracking, and a five-campaign Google Ads account.

The results

In its first two tracked months the new site drove 369 clicks to the booking button plus call and lead-form inquiries, and it ranks on page one for searches like "nearest airboat rides". The hyperlocal pages went live in October 2026.

143Pages live
369Booking clicks in 2 months
5Ad campaigns built

How do local tour operators compete with booking aggregators?

Pages for every place travelers search from, tour and review schema, fast mobile media, and one-tap call, text and booking buttons, so Google, Maps and AI assistants can send travelers straight to the operator.

Retail · Shopify

Collaborative Designs

A playful, on-brand Shopify store the owners can run themselves.

The challenge

A girls' clothing boutique needed an online store that matched its bright brand, organized dozens of styles the way shoppers browse, and supported in-store pickup, without depending on a developer for every change.

What Unified built

A custom-branded Shopify theme with homepage sections the owners edit themselves, 51 tag-driven collections, 42 products, a custom domain, in-store pickup and a handbook for the store team.

The results

The store launched on its own domain with the full catalog organized for browsing and a homepage the owners update on their own.

51Collections
42Products
1Owner-editable homepage

Can a small boutique run its own Shopify store after launch?

Yes. We build the theme with editable sections and tag-driven collections, so new arrivals and promotions are updated by the owners in minutes, not by a developer.

Figures verified October 2026 from Google Analytics, Google Ads and DataForSEO search data. “Tracked inquiries” are form submissions and call taps measured on each site.

Want to be the one they find?

Every build above was engineered to win in Google, Maps and AI. Yours can be next.

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