HonestyInsure case study
A health insurance site written to be the answer AI search gives, with an AI agent that enrolls you right on the page.
- 144pages and guides indexed
- 31states with their own local pages
- 8in-depth plan guides
- 24/7AI agent chat built into the hero
People now ask ChatGPT and Google's AI Overviews which health plan to pick. We built HonestyInsure to be the source those answers cite, and to enroll them on the spot.
Health insurance is the hardest trust sale online.
It's a "Your Money or Your Life" category: Google and AI engines only cite sources that prove expertise. And the shopper is wary of sales pitches, spam calls and data brokers.
Answer-first pages, built to be cited.
Every page opens with a short, sourced answer, then goes deep: state exchanges, subsidies, plan types and enrollment dates for the 2027 plan year. Each one has a licensed-agent reviewer byline, primary citations and FAQ, HowTo and Article schema.
The chat is the hero.
Visitors tell Honesty.AI who needs coverage and their ZIP right in the homepage hero. It compares plans and works out their subsidy, and every chat, plan view and enrollment step is tracked in GA4.
Walk the site.
Scroll through the live site. The dots show where the trust signals and conversion points live.
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01
A hero you talk to
No stock headline-and-button. The hero is a conversation: pick who needs coverage, type a ZIP, and Honesty.AI starts comparing plans and working out the subsidy.
- Inline AI chat
- Real-time counter
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02
Trust, all the way down
The home page answers the skeptic in order: what Honesty is, how it compares with the old way, the privacy promise (never sells your data, no spam calls), the carriers and a short intro film.
- Comparison
- Privacy promise
- Intro video
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03
How the agent works
A plain-English explainer of the licensed, unbiased AI agent: what it asks, how it compares and how enrollment works by chat, voice or text.
- Explainer
- E-E-A-T
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04
Every state, answered
31 states, each with a statewide guide, an "affordable" guide and city pages, written with the correct state exchange and Medicaid rules and dated for the 2027 plan year.
- 31 states
- Short-answer boxes
- Reviewed by a licensed agent
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05
Guides that get cited
Deep guides on the questions people really ask, like HMO vs PPO, deductibles vs out-of-pocket maximums and COBRA vs Marketplace. Each one is answer-first, cites CMS, KFF and HealthCare.gov, and carries FAQ and Article schema.
- AEO / GEO
- Primary citations
- Schema
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06
Thumb-first
Most shoppers arrive on a phone, so the chat, quote form and call button sit within reach of a thumb on every page.
- Mobile
- Click-to-call
Built to be quoted.
Drag or swipe through more screens from the live build.
The build.
- Ultra-light custom WordPress theme
- AI chat agent inline in the hero
- 144 answer-first pages and guides
- 31 state hubs + city pages
- Licensed-agent reviewer bylines + citations
- FAQ, HowTo, Article and Organization schema
- Live quote counter from real activity
- GA4 + GTM funnel events for every chat step
Good questions.
How do you get a website cited by AI search engines?
Answer the question in the first lines, prove who wrote it, and cite primary sources. HonestyInsure pages open with a short answer, carry a licensed reviewer byline, cite CMS, KFF and HealthCare.gov, and use FAQ and Article schema so Google's AI Overviews, ChatGPT and Perplexity can quote them with confidence.
What is YMYL content?
"Your Money or Your Life" topics like health, insurance and finance, where Google holds content to the highest bar for expertise and trust. Sites in these categories need real credentials, sources and accuracy to rank or be cited.
Can an AI chat replace a quote form?
On HonestyInsure it leads, not replaces. The hero starts a chat with the licensed AI agent, and a classic quote form and phone number stay one tap away for people who prefer them.
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