Get a Proposal

Palm Beach County · Web Design

Fast, hand-coded sites for Lantana.

Hand-coded websites for Lantana businesses, designed around one clear action per page and built to load fast, rank on Google and get cited in AI answers.

01Part 1

Where web design in Lantana usually goes wrong

Most business websites in Lantana are not broken. They are quietly leaking money. The site gets built once, launches and then nobody touches it again. Traffic arrives, wanders and leaves, and the phone stays quiet. It usually looks fine, which is why nobody notices.

Three leaks we find again and again

  1. No clear path. The page was designed around a pretty hero image instead of the decision a buyer is trying to make, so visitors never find the next step.
  2. Speed rot. Plugins stack up, images ship unoptimized and third-party scripts block the page until Largest Contentful Paint drifts past three seconds.
  3. No measurement. Nobody wired up tracking, so there is no way to know which pages produce calls and which ones push people away.

Each leak is fixable, and fixing all three at once is what our websites practice was built to do. We plan the conversion paths first, hand-code the site to a strict speed budget and launch with GA4, call tracking and form tracking already in place.

The good news is that most of these leaks show up in an hour of honest review. The fixes are usually clear once someone looks at the site through a buyer's eyes instead of the designer's.

A website is not a one-time purchase. It is a revenue asset that needs a plan, clean code and steady attention, or it slowly stops earning. See the full approach on our websites practice, or ask for a free audit of your current site in Lantana to find out which leaks apply to you.

02Part 2

Speed is a spec, not a hope

Plenty of agencies promise a fast website. Few write the number down before they start. We do, and the number is 1.8 seconds for Largest Contentful Paint, the main Core Web Vitals measure of how quickly a page shows its main content. Google explains the metrics on web.dev.

How we hold the line

  1. Set the budget during strategy, alongside the sitemap and conversion goals.
  2. Design with performance in mind: fewer fonts, smart image sizing and no autoplay clutter.
  3. Hand-code every template in clean HTML, CSS and JavaScript, with zero page builders.
  4. Test on real mid-range phones before launch, not just a desktop on office Wi-Fi.
  5. Re-check after launch, because new plugins and tracking tags can slowly erode speed.

Why go to that trouble? Because a slow page wastes every other dollar you spend. Ads, SEO and social posts all send people to the website. If it stalls on a phone in Lantana, the click is gone before the pitch begins.

Every page we ship is checked against the budget before launch, and anything that misses it gets fixed first. That is a promise about the code, not about rankings, and it is one we can actually keep.

Fast code is the backbone of web design in Lantana that actually earns. To see how the build side works, visit our website development service, where the speed budget turns into production code for Lantana businesses.

03Why Unified

Why Lantana businesses choose Unified.

There are plenty of choices for web design in Lantana. Fewer can show the work, name the person doing it and tie it to revenue. This is what Lantana companies get with Unified.

  1. Found. Understood. Chosen.

    Every engagement follows one framework. Found: rank in Google, own the Map Pack, get cited by AI answers. Understood: clear entities, structured content and schema. Chosen: proof, reviews and pages built to convert.

  2. Measured to the dollar

    Pipeline, qualified leads, customers and revenue. Not impressions. Calls, forms and bookings are tracked to their source, so you always know what each channel produced.

  3. Built in-house, by hand

    Websites are hand-coded, campaigns are built by the people who manage them, and reporting comes from the same team. Nothing is outsourced and nothing is a template.

  4. Local, and close

    Our office is at 1002 E Newport Center Drive in Deerfield Beach, minutes from I-95, and we have a second office in Florham Park, New Jersey. South Florida is our home market.

04Part 3

From strategy to launch in four steps

A website project should never feel like a black box. Ours follow the same four steps every time, and you sign off at each one before we move to the next. Here is how a typical Lantana build unfolds.

  1. Strategy. We define the goals, map the sitemap and conversion paths and set a GA4 measurement plan, so the build aims at revenue before a pixel is drawn. Details live on our website strategy and plan service.
  2. Design. We design custom, conversion-focused pages and a clickable prototype, so you experience and approve the real flow before production code begins.
  3. Development. We hand-code the site clean and lightweight, hit the speed budget, add schema and wire conversion tracking.
  4. Improve and care. After launch we run conversion tests against live data and handle maintenance, security and backups.

The order matters. Strategy before design means the site is built around how customers decide, not around a template. A prototype before code means changes are still quick and painless.

That sequence is what separates web design in Lantana that earns from a site that just exists. It also keeps timelines honest, because there are no surprise redesigns halfway through development.

Throughout, you work with the same senior specialists. The strategist who maps your conversion paths stays involved through design and launch, so the original goals for your Lantana site never get lost in a hand-off.

Want to know where your current site stands in this process? Ask for a free website audit and we will tell you plainly.

05Part 4

Proof from sites we built

Talk is easy. Here is what a few of the websites built by our team have produced, using only verified, tracked numbers. Results vary by market and none of this is a ranking promise, but it shows what a fast, well-planned site can carry.

  • Nusbaum Medical Centers. A custom, hand-coded theme now carrying more than 3,000 pages, ranking for 1,285 search terms.
  • Blew Bayou Services. Rebuilt from scratch after the old site was lost, grown from 403 to 867 pages, with server response time cut from 0.77 to 0.22 seconds.
  • 954 Catering. A Deerfield Beach site that recorded 285 form inquiries and 261 call taps in 12 months.
  • Aces Airboat Tours. 369 clicks to the booking button in its first two tracked months.

Each of those sites was built on the same playbook we use today: strategy and conversion paths first, a prototype you approve, hand-coded development and tracking from the first day. The industries and markets differ, but the foundations do not change from client to client.

Different industries, same foundations: custom design, hand-coded speed, schema and tracking from day one. That is the standard of web design in Lantana we bring to every project, whatever the size.

Read the full stories in our case studies, including what we built and why. Then picture the same approach working for your business in Lantana.

We would be glad to walk you through any of them on a call and show how the same approach would apply to a business like yours in Lantana.

The best time to start was last year. The second best is now. A free audit of your current site is the quickest first step.

06Serving Lantana

Serving Lantana, up close.

Web design in Lantana: planning and building the work for local businesses

Lantana is 19 miles from our Deerfield Beach office, so planning sessions, shoots and strategy reviews can happen in person. We know the commercial pattern here, from Ocean Avenue and Lantana Road to downtown Ocean Avenue.

The local economy leans on restaurants, hospitality, retail, and our web design work is built around how those buyers search and decide.

We serve Lantana businesses across ZIP codes 33462, along with the rest of Palm Beach County.

07How we work

Four phases. One result.

The best time to start was last year. The second best is now.

  1. Step 01

    The audit

    We map where you stand in Lantana: rankings, Map Pack position, AI visibility, site speed, tracking and what competitors are doing.

  2. Step 02

    The strategy

    A written plan with priorities, owners and timelines, tied to the leads and revenue you need, not to activity.

  3. Step 03

    The launch

    Senior specialists build and ship the work in-house: pages, campaigns, content and tracking, checked before it goes live.

  4. Step 04

    The compound

    Monthly reporting on calls, forms and customers, and steady improvement on what is working, so results build over time.

09Questions

Web Design in Lantana, answered.

What makes a website ready for AI search?

AI answer engines like ChatGPT, Perplexity and Google AI Overviews pull from sites they can read and trust. That means clean semantic code, structured data, clear service pages that answer real questions and consistent business details. We build those into every site so your business can be understood and cited.

Do you meet with clients in Lantana?

Yes. Our office is at 1002 E Newport Center Drive in Deerfield Beach, and we build websites for businesses across Broward, Palm Beach and Martin counties. We are glad to meet in person for strategy and design reviews, and most day-to-day check-ins happen by video to keep projects moving.

How much does web design in Lantana cost?

Every project is scoped to what your business needs, so we do not publish set packages. Cost depends on the number of pages, custom features, content and integrations like booking or CRM. After a free strategy call we send a clear written scope, so you know exactly what is included before any work begins.

How long does it take to build a website?

Most custom business sites move from strategy to launch in a matter of weeks, not months, depending on page count, content and feedback speed. The strategy, prototype and development steps each have clear sign-offs, so you always know where the project stands and what comes next before launch day arrives.

Which Lantana businesses does Unified work with?

We work with service businesses, medical and professional practices, hospitality and retail brands, contractors and B2B companies. In Lantana that includes restaurants and hospitality. The common thread is that customers search before they buy, and we make sure they find you.

How fast can a Lantana business get started?

Most engagements start with a free audit and strategy call. We review your site, rankings, Map Pack position and AI visibility, then come back with a written plan, a timeline and a clear first step. Call (954) 758-7200 to book it.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Be the answer they find.

Get a free audit of your web design in Lantana. Call (954) 758-7200 or send us a note.