Custom AI tools for Coral Gables.

AI vocabulary gets muddy fast. Before any Coral Gables business spends on development, it helps to know which of three things you are buying. We build all three and pick based on the job, not the trend.

Tools assist a person. Agents carry a task. Workflows run a process. The more autonomy a system has, the more important its guardrails become, which is why every agent we build keeps a logged, reviewable record of each action it takes.

Choosing wrong is expensive in a quiet way. An agent built for a job a simple tool could do adds risk with no payoff. A tool asked to run a whole process leaves people stitching the steps together by hand.

Sound AI software development in Coral Gables starts with that choice. We map the work, decide the lightest system that does it well, and only add autonomy where it saves real time. See our AI agents service for how we scope and supervise agent builds.

Most agencies show up as a vendor. We show up as a department. For AI work, that means we learn the job before we write code, and we stay after launch to keep the system accurate as your business changes.

1. The audit. We sit with the people who do the work, map the steps, collect real examples and identify where AI would save time without adding risk.
2. The strategy. We define the tool or agent, the data it may use, the systems it touches, the guardrails and the human checkpoints. You approve the design before we build.
3. The launch. We engineer the software, ground it in your data, connect it to your systems and test it against real cases until it behaves.
4. The compound. We review logs, measure accuracy and time saved, fix failures and extend the system to the next job worth automating.

Senior specialists run every account. The person who maps your workflow is part of the team that builds it, so the details your staff explain in the first meeting actually make it into the software.

You own what we build. The code, the configuration and your data stay yours, and we document the system so it is never a black box. If a standard tool would do the job better than custom software, we will tell you before you spend a cent on development.

Explore our intelligent workflows and agent services to see how a first project usually takes shape.

SuperEvents: a custom events platform with an AI writer that drafts event descriptions, QR tickets, a door check-in scanner and 732 events migrated.

We built SuperEvents for the Center for Spiritual Living in Fort Lauderdale after its off-the-shelf calendar could not sell tickets or check people in. The AI writer is a small part of the platform, and that is deliberate. It drafts, staff review, and the platform handles everything else.

Three lessons from that build shape every project we take on:

• Put AI where the work already happens. A feature inside the right tool beats a separate assistant nobody remembers to open.
• Keep a person on the final step. Drafts are fast. Approval keeps quality and accountability with your team.
• Protect the data. Keep sensitive information inside systems you control. The U.S. Small Business Administration offers cybersecurity guidance worth reading alongside any AI plan.

Those lessons define AI software development in Coral Gables as we practice it. Your project will look different, maybe a proposal drafter, an internal knowledge assistant or an agent that prepares records for approval, but the discipline carries over.

We also learned that a migration is part of the build. Moving 732 events cleanly mattered as much as any new feature, because staff needed their history in one place from day one.

For Coral Gables businesses, the right first build is usually small and specific. See the full CSL write-up on our case studies page.

It is a fair question. The answer is that most useful business AI sits right where marketing, sales and operations meet: drafting content, answering customers, routing leads, summarizing activity. We already build the websites, CRMs and analytics those tools plug into.

Unified Marketing has served more than 1,100 businesses since Adam Segall founded the agency in 2006. We work from Deerfield Beach with clients across Coral Gables and the rest of South Florida, and our in-house team covers web, search, ads, content, CRM, analytics and custom AI under one roof.

• One team that understands both the software and the business goal
• AI connected to the systems we already help you run
• Senior specialists on every account, no hand-offs to strangers
• Plain reporting on time saved and work produced

That combination matters because AI projects fail at the edges. The model works, but nobody connected it to the CRM, or the content it writes does not match the brand, or nobody measures whether it saves time. A single team closes those gaps.

It also means one point of accountability. If a lead routing agent misfires or a drafting tool drifts off-brand, you call one team, and that team can see every part of the chain.

Whether you run a firm in higher education, international business or another Coral Gables sector, the starting point is the same. Talk to us about the repetitive work your team would happily hand to software, and we will tell you honestly what is worth building.

Coral Gables is 45 miles from our Deerfield Beach office, so planning sessions, shoots and strategy reviews can happen in person. We know the commercial pattern here, from Miracle Mile and Ponce de Leon Boulevard to Downtown Coral Gables.

The local economy leans on higher education, international business, healthcare, and our AI software development work is built around how those buyers search and decide. Major employers here include the University of Miami and Bacardi, and their staff and customers search the way everyone now does: on Google, in Maps and increasingly in AI answers.

We serve Coral Gables businesses across ZIP codes 33134, 33146, 33156, along with the rest of Miami-Dade County.