Miami-Dade County · CRM and Automation
Stop losing leads in Coral Gables.
We build the system behind your sales: fast follow-up, clear pipelines and reports you can trust, for growing businesses across Coral Gables.
01Part 1
Your leads are leaking, and the report will not show it
Most businesses we meet across Coral Gables run on a patchwork: a CRM nobody trusts, a shared inbox, a spreadsheet the owner updates on Sunday night and a stack of sticky notes. Leads sit for hours or days. Follow-up depends on who remembers. The pipeline is a guess.
The painful part is that lost deals never show up anywhere. Nobody logs the caller who gave up, or the form that landed in a spam folder, or the quote that never got a second email. It feels like the system works right up until you count the revenue.
Solid CRM and automation in Coral Gables closes those gaps. In practice, that means:
- Every form, call and chat lands in one place, tagged with where it came from
- A first response goes out right away, even at night and on weekends
- Each lead is routed to the right person with a clear next step and a due date
- Stalled deals trigger a reminder instead of quietly dying
- Leadership sees the pipeline by stage, source and value without asking anyone
Speed to lead is the simplest win. A buyer who reaches out to three companies tends to remember the one that answered first, and automation is how a busy team answers first every time.
Our CRM and automation practice exists to fix exactly this, with an in-house team that builds the system and stays to run it.
02Part 2
What CRM and automation in Coral Gables includes with Unified
Strategy like a CMO. Hustle like your sales floor. Discipline like your CFO. Here is what that looks like in a CRM engagement for a Coral Gables business.
Lead capture and routing
Every website form, tracked call and chat flows into one record with its source attached. Leads route to the right person by service, territory or availability, and nobody has to forward an email.
Follow-up automation
Instant confirmations, reminders for the team, nurture sequences for buyers who are not ready yet, and alerts when a promising deal goes quiet.
Pipelines and clean data
Stages that match how you really sell, required fields only where they earn their keep, duplicate handling and a cleanup of the records you migrate in.
Reporting leadership reads
Lead volume, conversion by source, deal velocity and revenue by campaign, in one view that does not need a spreadsheet to explain it.
Training and support
Short, practical training for your team, written guides for each workflow and an in-house team that answers when something needs to change.
Every piece is documented, so the system is never a black box that only one person understands. If your team grows or your process changes, the build can change with it.
Each of those pieces connects to our intelligent workflows service, which links your CRM to the rest of the tools you already rely on every day.
03Why Unified
Why Coral Gables businesses choose Unified.
Anyone comparing options for CRM and automation in Coral Gables should ask three things: who actually does the work, how results are measured, and whether the team knows Coral Gables. Here is how Unified answers.
A department, not a vendor
Most agencies show up as a vendor. We show up as a department: strategy like a CMO, hustle like your sales floor, discipline like your CFO, working inside your goals instead of around them.
Found. Understood. Chosen.
Every engagement follows one framework. Found: rank in Google, own the Map Pack, get cited by AI answers. Understood: clear entities, structured content and schema. Chosen: proof, reviews and pages built to convert.
Built in-house, by hand
Websites are hand-coded, campaigns are built by the people who manage them, and reporting comes from the same team. Nothing is outsourced and nothing is a template.
Local, and close
Our office is at 1002 E Newport Center Drive in Deerfield Beach, minutes from I-95, and we have a second office in Florham Park, New Jersey. South Florida is our home market.
04Part 3
Measured to the dollar, not the click
Pipeline, qualified leads, customers, revenue. Not impressions. That line sums up why CRM work matters to marketing, and why we treat it as part of growth rather than an IT project.
Without a connected CRM, your ad platforms report clicks, your website reports form fills and your sales team reports gut feel. None of them agree. With one, every inquiry carries its source from the first touch to the closed deal, so you can finally compare channels on the number that matters.
- Which campaigns produce booked appointments, not just leads
- How long each stage of your pipeline really takes
- Where deals stall and which follow-ups revive them
- What a customer from each channel is worth over time
We built exactly this for Nusbaum Medical Centers, wiring attribution from every form and call into the practice's CRM. In the last 12 months the practice logged 1,645 tracked inquiries from ads, 676 forms and 783 calls, each tied to its source.
That is the standard we bring to CRM and automation in Coral Gables for every client. HubSpot's State of Marketing research follows how teams use CRM data, and the lesson is consistent: data only helps if it is connected and clean.
For a Coral Gables business with several services or locations, the same view answers a question owners ask constantly: which part of the business is growing, and what is feeding it?
More results are on our case studies page.
05Part 4
Questions to ask before any CRM project
CRM projects have a reputation for running long and landing badly. Most of that comes from skipping the questions below. Ask them of any partner in Coral Gables, including us.
- Will you map our process before picking a tool? If the answer starts with a product name, be careful.
- What happens to our existing data? You want a migration plan, a cleanup step and a test run before cutover.
- How will you get the team to use it? Training, fewer fields and automation that removes work, not adds it.
- Who owns the data and the build? You should, in writing.
- How will we know it is working? Look for response time, conversion by stage and revenue by source, measured from launch.
Our answers: we map first, migrate carefully, design for adoption, leave you owning everything and measure against outcomes you can see. Senior specialists run every account, so the person answering these questions is the person doing the work.
A good partner will also tell you when a project is not worth doing yet. If your lead volume is low, a simpler setup may serve you better for now, and we will say so.
You can read about the team behind that work on our about page, or start with the service that fits best, from a custom CRM build to a focused cleanup of the system you already have. Either path begins with a conversation about how your business sells.
06Serving Coral Gables
Serving Coral Gables, up close.

Coral Gables is 45 miles from our Deerfield Beach office, so planning sessions, shoots and strategy reviews can happen in person. We know the commercial pattern here, from Miracle Mile and Ponce de Leon Boulevard to Downtown Coral Gables.
The local economy leans on higher education, international business, healthcare, and our CRM and automation work is built around how those buyers search and decide. Major employers here include the University of Miami and Bacardi, and their staff and customers search the way everyone now does: on Google, in Maps and increasingly in AI answers.
We serve Coral Gables businesses across ZIP codes 33134, 33146, 33156, along with the rest of Miami-Dade County.
07How we work
Four phases. One result.
The best time to start was last year. The second best is now.
- Step 01
The audit
We map where you stand in Coral Gables: rankings, Map Pack position, AI visibility, site speed, tracking and what competitors are doing.
- Step 02
The strategy
A written plan with priorities, owners and timelines, tied to the leads and revenue you need, not to activity.
- Step 03
The launch
Senior specialists build and ship the work in-house: pages, campaigns, content and tracking, checked before it goes live.
- Step 04
The compound
Monthly reporting on calls, forms and customers, and steady improvement on what is working, so results build over time.
08Results
Proof, not promises.
Verified results from live client builds: rankings, AI citations and tracked inquiries, not projections.
-
Medical weight loss & aesthetics · New JerseyNusbaum Medical Centers
A 3,000-page medical authority that Google ranks first and ChatGPT recommends by name.
3,115Pages live1,285Ranking search terms
Read the case study -
Community & events · Fort LauderdaleCenter for Spiritual Living
A rescued website and a custom events platform that runs the center's entire calendar.
751Pages live732Events migrated
Read the case study
09Questions
CRM and Automation in Coral Gables, answered.
What can marketing automation replace in a small business?
The manual work between steps: confirming new inquiries, assigning leads, reminding staff to follow up, updating deal stages, syncing tools and sending appointment reminders. Automation handles the routine so your team spends its time on calls, quotes and conversations that need a person. We start with the steps that cost you the most leads.
Who offers CRM and automation services in Coral Gables?
Unified Marketing, based in Deerfield Beach, builds and repairs CRM systems for businesses across Coral Gables. We build custom CRMs in-house, implement and improve existing platforms, connect forms and call tracking, automate follow-up and routing, and deliver reporting tied to revenue. Senior specialists run every account, and the same team handles your website, ads and analytics.
Should I build a custom CRM or use HubSpot or Salesforce?
If an existing platform fits your process and your team will use it, keep it and improve it. A custom build makes sense when your workflow does not fit a template, when per-seat costs keep climbing, or when your team keeps a spreadsheet on the side. We do both and will recommend the one that fits before you commit.
What is speed to lead and why does it matter?
Speed to lead is how quickly your business responds after a new inquiry arrives. Buyers often contact more than one company, and the first to respond has the best chance of earning the conversation. Automation helps by sending an instant reply, alerting the right person and starting a follow-up timer, even after hours and on weekends.
Do you meet with Coral Gables businesses in person?
Yes. Our office is at 1002 E Newport Center Drive in Deerfield Beach, 45 miles from Coral Gables, and we meet clients in person for kickoffs, shoots and strategy reviews. Day-to-day work runs on calls, shared dashboards and a direct line to the specialists doing the work.
Which Coral Gables businesses does Unified work with?
We work with service businesses, medical and professional practices, hospitality and retail brands, contractors and B2B companies. In Coral Gables that includes higher education and international business. The common thread is that customers search before they buy, and we make sure they find you.
More for Coral Gables businesses.
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One team. Every channel.
Websites, search, ads, content, CRM and AI software built by one in-house team, so every piece works with the others.
Be the answer they find.
Get a free audit of your CRM and automation in Coral Gables. Call (954) 758-7200 or send us a note.