ABM. ONE TEAM.
NAMED accounts.
Unified Marketing runs account based marketing that wins the named accounts that matter, marketing to accounts rather than anonymous audiences. ABM is what happens when sales and marketing operate as one team against a named target list. We build the list, design the sequences, execute the multi-channel surround, and report on movement at the account level, not the lead level. Named-account visibility and pipeline for B2B, framed through the Unified Visibility Framework™.
ACCOUNT BASED MARKETING: TO ACCOUNTS, NOT AUDIENCES.
Account-Based Marketing (ABM) is a B2B strategy where marketing and sales align around a named list of target accounts and pursue them as one team. Unified Marketing builds the list, designs the sequences, executes the multi-channel surround, and reports on movement at the account level, not the lead level.
This service is built for B2B companies with defined, high-value target accounts where a handful of wins moves the business. It supports the Found and Chosen states of the Unified Visibility Framework™ for named accounts.
ABM inverts traditional demand generation: instead of casting wide for leads, it concentrates coordinated effort on the accounts that matter most.
Helpful resources on account based marketing: LinkedIn: Account-based marketing and Google Ads Help.
SPRAYING FOR LEADS DOESN’T WIN NAMED ACCOUNTS.
In high-value B2B, a small number of accounts represent most of the opportunity. Broad lead generation floods the funnel with low-fit contacts and rarely penetrates the specific companies that would transform the business.
Sales and marketing also tend to work from different lists with different definitions of success, so effort is fragmented and target accounts see disconnected, generic outreach instead of a coordinated surround.
WHY IT matters.
FOCUS ON WHAT MATTERS
Coordinated effort concentrates on the named accounts that move the business.
SALES & MARKETING ALIGNED
One team, one list, one definition of success — not fragmented effort.
MULTI-CHANNEL SURROUND
Target accounts encounter a coordinated presence across channels.
ACCOUNT-LEVEL REPORTING
Progress is measured by account movement, not vanity lead counts.
HIGHER DEAL VALUE
Concentrating on high-value accounts raises average deal size and win quality.
SHORTER CONSENSUS
Surrounding the buying committee helps build internal consensus faster.
THE ABM engine.
THE audit
We align with sales on ideal-customer profile and build the named target-account list.
THE strategy
We design the sequences, messaging, and multi-channel surround tailored to each account tier.
THE launch
We execute the coordinated outreach across channels with sales and marketing operating as one team.
THE compound
We report on account-level movement, refine targeting, and expand the surround on engaged accounts.
WHAT OUR ACCOUNT BASED MARKETING PROGRAM DELIVERS.
Real account based marketing (ABM) deliverables. Account-list size, channel mix, and sequence depth are tailored per engagement.
- Ideal-customer profile and named account list
- Account tiering and prioritization
- Multi-channel sequence design
- Personalized outreach and content
- Sales and marketing alignment playbook
- Account-level tracking and reporting
- CRM integration (KotoCRM where applicable)
Exact scope, cadence, and reporting are tailored to each engagement and confirmed on the strategy call.
WHO IT’S FOR.
ABM fits B2B and SaaS companies with defined high-value target accounts. The industries below reflect who Unified Marketing serves; the strongest fit is confirmed during scoping.
- B2B & Enterprise
- SaaS & Technology
- Professional Services
- Manufacturing & Industrial
- Healthcare & Life Sciences B2B
- Financial & Insurance Services
Per-service industry eligibility is confirmed during scoping.
THE STACK.
ABM combines targeting data, coordinated channels, and CRM, sharpened by Koto IQ.
- Koto IQ — proprietary AI intelligence engine
- KotoCRM — proprietary CRM integration
- LinkedIn & B2B ad platforms
- Account-targeting / intent data
- Outreach & sequencing tooling
HOW WE MEASURE.
We measure ABM at the account level, not the lead level.
- Account Engagement
- Depth of engagement across each target account.
- Account Penetration
- Number of stakeholders reached within the buying committee.
- Pipeline From Target Accounts
- Opportunities created within the named list.
- Win Rate & Deal Value
- Conversion and average value of target-account deals.
- Sales-Marketing Alignment
- Shared progress against the named list.
Target benchmarks are set against your baseline and margins — specific numeric targets are set per engagement. Unified Marketing does not promise guaranteed rankings, traffic, leads, or AI citations.
ABM questions.
// 01 What is Account-Based Marketing?
// 02 How is ABM different from lead generation?
// 03 How do you build the target account list?
// 04 What does ‘multi-channel surround’ mean?
// 05 How much does ABM cost?
WIN THE ACCOUNTS
THAT matter.
One strategy call. We’ll align on your ideal accounts, show how a coordinated surround would reach the buying committee, and outline an account-level program. Free, no pressure, real insight from The Search Visibility Agency™.
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