Palm Beach County · Advertising Agency
Advertising Agency in Palm Beach Gardens.
Google Ads, Meta and Instagram campaigns for Palm Beach Gardens businesses, with call and conversion tracking wired before the first ad runs and reporting built around cost per customer.
01Part 1
Five questions to ask any advertising agency in Palm Beach Gardens
Before you sign with anyone, ask these. The answers will tell you more than any proposal deck, and they are the same questions we expect Palm Beach Gardens owners to ask us.
- What do you track before launch? If the answer is not calls, forms and bookings tied to each campaign, the reports will be guesswork.
- Who runs my account day to day? A senior specialist, or a junior who rotates every few months?
- How often do you touch the account? Paid search needs weekly attention on search terms and negatives at minimum.
- What do you report? Look for tracked inquiries and cost per lead, not impressions and click-through rate alone.
- Who owns the ad accounts? Your accounts and data should stay in your name, so you keep the history if you ever leave.
Ownership is the one owners forget to ask about, and it matters most. Years of campaign data, audiences and conversion history are an asset. If an agency builds everything in its own account, that asset walks out the door with them.
A strong partner will answer all five without hesitation. A weak one will steer the conversation back to reach, clicks and creative awards.
Our answers are short. We track first, senior specialists run every account, campaigns are reviewed weekly, reports center on inquiries and cost per customer, and accounts are set up so you keep ownership. If that sounds like what your Palm Beach Gardens business needs, start with our Google Ads approach or ask for a free account review.
02Part 2
How we build a Google Ads account from scratch
A lot of the Google Ads accounts we inherit in Palm Beach Gardens were built quickly and then left on autopilot. Rebuilding one properly follows a clear order, and the order is what makes an advertising agency in Palm Beach Gardens worth hiring.
- Wire conversions. Calls from ads, calls from the website, form fills and bookings each tracked as separate conversions, with offline import where your CRM allows it.
- Map intent. We group searches by service and by how ready the searcher is to buy, then write ads that answer that exact need.
- Set geography. Targeting matched to the areas you serve around Palm Beach Gardens, with bid adjustments where customers are worth more.
- Build negatives. A starting list of searches you never want to pay for, expanded every week from real search term data.
- Match landing pages. Each campaign points to a page built for that service, not your homepage.
- Optimize to cost per customer. Once data flows, bids and budgets shift toward what produces inquiries.
Google's own guidance on conversion tracking, bidding and campaign setup is available in Google Ads Help. We use it as the floor, then add the discipline that comes from managing accounts every week.
The result is an account that gets sharper every month instead of drifting. Weekly search term reviews alone usually reveal searches that should never have triggered an ad, and each one we exclude makes the remaining spend more productive.
More detail lives on our Google Ads page.
03Why Unified
Why Palm Beach Gardens businesses choose Unified.
There are plenty of choices for advertising agency in Palm Beach Gardens. Fewer can show the work, name the person doing it and tie it to revenue. This is what Palm Beach Gardens companies get with Unified.
Found. Understood. Chosen.
Every engagement follows one framework. Found: rank in Google, own the Map Pack, get cited by AI answers. Understood: clear entities, structured content and schema. Chosen: proof, reviews and pages built to convert.
Measured to the dollar
Pipeline, qualified leads, customers and revenue. Not impressions. Calls, forms and bookings are tracked to their source, so you always know what each channel produced.
Built in-house, by hand
Websites are hand-coded, campaigns are built by the people who manage them, and reporting comes from the same team. Nothing is outsourced and nothing is a template.
Local, and close
Our office is at 1002 E Newport Center Drive in Deerfield Beach, minutes from I-95, and we have a second office in Florham Park, New Jersey. South Florida is our home market.
04Part 3
What goes into a paid social program
Boosting a post is not a paid social strategy. Here is what we actually build and run when we manage Meta and Instagram advertising for a business in Palm Beach Gardens: Each piece has a job, and each one is checked weekly.
- Pixel and conversions API. Installed, tested and sending real lead events, so the platform optimizes toward customers.
- Audience structure. Cold audiences by location and interest, lookalikes built from your best customers, and retargeting for site visitors and engaged viewers.
- An offer for cold viewers. A stranger needs a simple reason to act: a consultation, an estimate, a booking, a visit.
- Creative to test. Hooks, static images, carousels and short video in several variations.
- Landing pages that match. The page continues the ad's message instead of dropping people on a generic homepage.
- Weekly optimization. Losing ads paused fast, winners scaled, new variations added before results fade.
- Frequency control. Caps and fresh creative so the same people do not see one ad until they tune it out.
This is the same structure a good advertising agency in Palm Beach Gardens should run for any service business, and it is how our paid social team works every account.
Paid social and Google Ads work best as partners. Social builds familiarity, so when that person later searches in Palm Beach Gardens, your name is one they recognize. We plan both from one calendar and report them side by side, so you can see how each contributes to new customers. If one channel starts carrying more of the load, budget follows it.
05Part 4
Track first, then spend
Our first rule as an advertising agency in Palm Beach Gardens is simple: nothing runs until we can measure it. It sounds obvious, yet most accounts we audit in Palm Beach Gardens are missing at least one piece of the picture, usually phone calls.
Here is what we wire before launch, through our analytics, reporting and call tracking practice:
- Call tracking numbers that show which campaign, ad and keyword produced each call.
- Form and booking tracking in GA4 and in the ad platforms.
- Offline conversion import where your CRM supports it, so the platforms learn which leads became customers.
- A simple dashboard that shows inquiries and cost per lead by channel.
With that in place, the conversation changes. Instead of debating click-through rates, we talk about which campaigns brought in work and what each customer cost to win.
It also changes how the platforms behave. Google and Meta optimize toward whatever conversions you send them. Send page views and they find people who browse. Send real inquiries, and offline customer data where possible, and they find more people like your actual customers.
It works across industries. A New Jersey medical practice we support logged 1,645 tracked inquiries from ads in 12 months, and Roseland Psychotherapy logged 498 tracked inquiries from January to September 2026. Full details are in our case studies.
Your numbers in Palm Beach Gardens will be your own. The method stays the same. Tracking is how we find the version of it that works for your business.
06Serving Palm Beach Gardens
Serving Palm Beach Gardens, up close.

Palm Beach Gardens is 35 miles from our Deerfield Beach office, so planning sessions, shoots and strategy reviews can happen in person. We know the commercial pattern here, from PGA Boulevard and Northlake Boulevard to PGA National.
The local economy leans on corporate headquarters, healthcare, retail, and our advertising agency work is built around how those buyers search and decide. Major employers here include TBC Corporation and Palm Beach Gardens Medical Center, and their staff and customers search the way everyone now does: on Google, in Maps and increasingly in AI answers.
We serve Palm Beach Gardens businesses across ZIP codes 33410, 33418, along with the rest of Palm Beach County.
07How we work
Four phases. One result.
The best time to start was last year. The second best is now.
- Step 01
The audit
We map where you stand in Palm Beach Gardens: rankings, Map Pack position, AI visibility, site speed, tracking and what competitors are doing.
- Step 02
The strategy
A written plan with priorities, owners and timelines, tied to the leads and revenue you need, not to activity.
- Step 03
The launch
Senior specialists build and ship the work in-house: pages, campaigns, content and tracking, checked before it goes live.
- Step 04
The compound
Monthly reporting on calls, forms and customers, and steady improvement on what is working, so results build over time.
08Results
Proof, not promises.
Verified results from live client builds: rankings, AI citations and tracked inquiries, not projections.
-
Medical weight loss & aesthetics · New JerseyNusbaum Medical Centers
A 3,000-page medical authority that Google ranks first and ChatGPT recommends by name.
3,115Pages live1,285Ranking search terms
Read the case study -
Mental health practice · New JerseyRoseland Psychotherapy
Every Google Maps spot for its town, and a steady stream of new clients.
3 of 3Google Maps spots, Roseland166Ad conversions / 12 mo
Read the case study -
Tourism · South FloridaAces Airboat Tours
A cinematic, booking-first site built to win travelers in the moment they search.
143Pages live369Booking clicks in 2 months
Read the case study
09Questions
Advertising Agency in Palm Beach Gardens, answered.
How do I choose an advertising agency in Palm Beach Gardens?
Ask what they track before launch, who runs your account day to day, how often they work in it, what they report and who owns the ad accounts. The right partner tracks calls and forms first, assigns senior people, works the account weekly, reports on inquiries and cost per lead, and keeps the accounts in your name.
How much should I spend on Google Ads?
It depends on how competitive your service is, how many areas you serve and how many new customers you can handle. We do not publish a minimum. In a free strategy call we look at search demand and competition for your services, then recommend a starting level we can measure and adjust once real cost per lead data comes in.
Should my Palm Beach Gardens business advertise on Google or on Facebook and Instagram?
If people actively search for your service when they need it, start with Google Search. If buyers need to discover you first, or your offer is visual or an experience, social ads usually lead. Most businesses that want steady growth run both, with search catching ready buyers and social building familiarity and retargeting visitors.
What are Google Local Services Ads?
Local Services Ads appear at the very top of Google results for eligible service categories, and you pay per lead rather than per click. Google verifies businesses before they can run. They work well alongside Search campaigns for many home and professional services. We check eligibility for your category and manage the profile, leads and disputes.
Which Palm Beach Gardens businesses does Unified work with?
We work with service businesses, medical and professional practices, hospitality and retail brands, contractors and B2B companies. In Palm Beach Gardens that includes corporate headquarters and healthcare. The common thread is that customers search before they buy, and we make sure they find you.
How fast can a Palm Beach Gardens business get started?
Most engagements start with a free audit and strategy call. We review your site, rankings, Map Pack position and AI visibility, then come back with a written plan, a timeline and a clear first step. Call (954) 758-7200 to book it.
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One team. Every channel.
Websites, search, ads, content, CRM and AI software built by one in-house team, so every piece works with the others.
Be the answer they find.
Get a free audit of your advertising agency in Palm Beach Gardens. Call (954) 758-7200 or send us a note.