South Florida · CRM and Automation
Stop losing leads in Miami-Dade County.
Custom CRMs, clean data and automations that move every Miami-Dade County lead from first click to closed deal without dropping one.
01Part 1
Five signs your sales system is costing you deals
You do not need an audit to know something is wrong. Owners across Miami-Dade County usually recognize at least two of these the moment they read them.
- You cannot say how many leads came in last month without someone pulling numbers from three places.
- Follow-up depends on memory. If a salesperson is out sick, their leads wait.
- The CRM is half empty. Fields go unfilled, duplicates pile up and nobody trusts the totals.
- Marketing and sales disagree about which campaigns produce real customers.
- Your team copies data by hand between the website, email, the calendar and the CRM.
Each one is a symptom of the same problem: tools that were never connected into a single system. Adding another app rarely fixes it. Designing the flow from first contact to closed deal does.
That design is the core of our CRM and automation in Miami-Dade County work. We map how a lead actually becomes a customer in your business, decide what should happen automatically at each step, and then build it, either as a custom CRM or on a platform you already own.
The goal is not more software. It is fewer dropped balls, faster replies and numbers you can make decisions with. When the system works, your team spends its hours on conversations that need judgment, and the machine handles the rest.
02Part 2
What CRM and automation in Miami-Dade County includes with Unified
Strategy like a CMO. Hustle like your sales floor. Discipline like your CFO. Here is what that looks like in a CRM engagement for a Miami-Dade County business.
Lead capture and routing
Every website form, tracked call and chat flows into one record with its source attached. Leads route to the right person by service, territory or availability, and nobody has to forward an email.
Follow-up automation
Instant confirmations, reminders for the team, nurture sequences for buyers who are not ready yet, and alerts when a promising deal goes quiet.
Pipelines and clean data
Stages that match how you really sell, required fields only where they earn their keep, duplicate handling and a cleanup of the records you migrate in.
Reporting leadership reads
Lead volume, conversion by source, deal velocity and revenue by campaign, in one view that does not need a spreadsheet to explain it.
Training and support
Short, practical training for your team, written guides for each workflow and an in-house team that answers when something needs to change.
Every piece is documented, so the system is never a black box that only one person understands. If your team grows or your process changes, the build can change with it.
Each of those pieces connects to our intelligent workflows service, which links your CRM to the rest of the tools you already rely on every day.
03Why Unified
Why Miami-Dade County businesses choose Unified.
There are plenty of choices for CRM and automation in Miami-Dade County. Fewer can show the work, name the person doing it and tie it to revenue. This is what Miami-Dade County companies get with Unified.
Senior specialists on every account
The people deciding your strategy are the people doing the work. No hand-offs to juniors, no account managers relaying messages. Founded in 2006, we have run search, web and ad programs for more than 1,100 businesses.
Found. Understood. Chosen.
Every engagement follows one framework. Found: rank in Google, own the Map Pack, get cited by AI answers. Understood: clear entities, structured content and schema. Chosen: proof, reviews and pages built to convert.
Measured to the dollar
Pipeline, qualified leads, customers and revenue. Not impressions. Calls, forms and bookings are tracked to their source, so you always know what each channel produced.
Built in-house, by hand
Websites are hand-coded, campaigns are built by the people who manage them, and reporting comes from the same team. Nothing is outsourced and nothing is a template.
04Part 3
Proof: attribution from every form and every call
A CRM is only as good as what flows into it. For Nusbaum Medical Centers, a physician-led weight loss and aesthetics practice, we wired lead attribution from every form and every call into the practice's CRM, alongside its Google Ads program.
That wiring is why the practice can report its results with confidence. Over the last 12 months, Nusbaum logged 1,645 tracked inquiries from ads, including 676 lead forms and 783 calls. Those are not estimates. Each one landed with its source attached.
When every lead arrives tagged with where it came from, budget decisions stop being opinions.
The same approach applies to CRM and automation in Miami-Dade County for any business with more than one way to get in touch. Calls need tracking numbers mapped to campaigns. Forms need hidden fields that carry the source. The CRM needs to keep both, then show the result by channel.
Marketing teams everywhere are putting CRM data at the center of their planning, a trend tracked in HubSpot's annual State of Marketing report. The hard part is not the idea. It is the plumbing, and that is the part we do.
See the full Nusbaum story, along with our other client results, on our case studies page. Then ask how your current setup would answer one question: which campaign produced your last ten customers?
05Part 4
The first ninety days
The best time to start was last year. The second best is now. Every week without a connected system is another week of leads answered late and deals nobody followed up on. Here is how most Miami-Dade County engagements unfold.
| Weeks | What happens |
|---|---|
| 1 to 3 | Process mapping, tool review, data audit and a written plan |
| 4 to 8 | Build or configuration, integrations with your site, phones and email, data migration |
| 9 to 12 | Team training, launch, first automations live and baseline reporting |
Timelines vary with the size of your data and the number of systems involved, and we set firm dates once the plan is approved. A focused improvement on a CRM you already own often moves faster than this. A large custom build can take longer.
What does not vary is the order. We never automate a broken process, and we never migrate dirty data into a new system. Fix the flow, clean the records, then build. It sounds slow and it is the fastest path to a CRM people trust.
Throughout, you get a weekly update in plain English: what shipped, what is next and anything we need from your team. No surprises at launch.
Ready to start? Talk to us about where your leads go today, and we will map the quickest route to a system that catches every one.
06Serving Miami-Dade County
Serving Miami-Dade County, up close.

Unified works with businesses across Miami-Dade County, from Downtown Miami, Brickell, Miami Beach to the smaller towns in between. Our Deerfield Beach office is 38 miles from the county's center, so meetings happen in person when they should.
CRM and Automation by city in Miami-Dade County
- Aventura
- Bal Harbour
- Bay Harbor Islands
- Biscayne Park
- Coral Gables
- Country Club
- Cutler Bay
- Doral
- El Portal
- Florida City
- Fontainebleau
- Golden Beach
- Hialeah
- Hialeah Gardens
- Homestead
- Indian Creek
- Kendale Lakes
- Kendall
- Key Biscayne
- Medley
- Miami
- Miami Beach
- Miami Gardens
- Miami Lakes
- Miami Shores
- Miami Springs
- North Bay Village
- North Miami
- North Miami Beach
- Opa-locka
- Palmetto Bay
- Pinecrest
- South Miami
- Sunny Isles Beach
- Surfside
- Sweetwater
- Tamiami
- The Hammocks
- Virginia Gardens
- West Miami
- Westchester
07How we work
Four phases. One result.
The best time to start was last year. The second best is now.
- Step 01
The audit
We map where you stand in Miami-Dade County: rankings, Map Pack position, AI visibility, site speed, tracking and what competitors are doing.
- Step 02
The strategy
A written plan with priorities, owners and timelines, tied to the leads and revenue you need, not to activity.
- Step 03
The launch
Senior specialists build and ship the work in-house: pages, campaigns, content and tracking, checked before it goes live.
- Step 04
The compound
Monthly reporting on calls, forms and customers, and steady improvement on what is working, so results build over time.
08Results
Proof, not promises.
Verified results from live client builds: rankings, AI citations and tracked inquiries, not projections.
-
Medical weight loss & aesthetics · New JerseyNusbaum Medical Centers
A 3,000-page medical authority that Google ranks first and ChatGPT recommends by name.
3,115Pages live1,285Ranking search terms
Read the case study -
Community & events · Fort LauderdaleCenter for Spiritual Living
A rescued website and a custom events platform that runs the center's entire calendar.
751Pages live732Events migrated
Read the case study
09Questions
CRM and Automation in Miami-Dade County, answered.
What can marketing automation replace in a small business?
The manual work between steps: confirming new inquiries, assigning leads, reminding staff to follow up, updating deal stages, syncing tools and sending appointment reminders. Automation handles the routine so your team spends its time on calls, quotes and conversations that need a person. We start with the steps that cost you the most leads.
Who offers CRM and automation services in Miami-Dade County?
Unified Marketing, based in Deerfield Beach, builds and repairs CRM systems for businesses across Miami-Dade County. We build custom CRMs in-house, implement and improve existing platforms, connect forms and call tracking, automate follow-up and routing, and deliver reporting tied to revenue. Senior specialists run every account, and the same team handles your website, ads and analytics.
Should I build a custom CRM or use HubSpot or Salesforce?
If an existing platform fits your process and your team will use it, keep it and improve it. A custom build makes sense when your workflow does not fit a template, when per-seat costs keep climbing, or when your team keeps a spreadsheet on the side. We do both and will recommend the one that fits before you commit.
What is speed to lead and why does it matter?
Speed to lead is how quickly your business responds after a new inquiry arrives. Buyers often contact more than one company, and the first to respond has the best chance of earning the conversation. Automation helps by sending an instant reply, alerting the right person and starting a follow-up timer, even after hours and on weekends.
Do you meet with Miami-Dade County businesses in person?
Yes. Our office is at 1002 E Newport Center Drive in Deerfield Beach, 38 miles from Miami-Dade County, and we meet clients in person for kickoffs, shoots and strategy reviews. Day-to-day work runs on calls, shared dashboards and a direct line to the specialists doing the work.
Which Miami-Dade County businesses does Unified work with?
We work with service businesses, medical and professional practices, hospitality and retail brands, contractors and B2B companies. In Miami-Dade County that includes international trade and tourism. The common thread is that customers search before they buy, and we make sure they find you.
More for Miami-Dade County businesses.
- Digital Marketing Agency in Miami-Dade CountyAll services
- Web Design in Miami-Dade CountyWebsites
- SEO in Miami-Dade CountySearch
- Local SEO in Miami-Dade CountySearch
- Social Media Marketing in Miami-Dade CountyBrand & Content
- Advertising Agency in Miami-Dade CountyAdvertising
- Video Production in Miami-Dade CountyBrand & Content
- Branding Agency in Miami-Dade CountyBrand & Content
- AI Search Optimization in Miami-Dade CountySearch
- AI Software Development in Miami-Dade CountyAI Software
- Marketing Analytics in Miami-Dade CountyAnalytics & Growth
One team. Every channel.
Websites, search, ads, content, CRM and AI software built by one in-house team, so every piece works with the others.
Be the answer they find.
Get a free audit of your CRM and automation in Miami-Dade County. Call (954) 758-7200 or send us a note.