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What We Solve · Getting found

AI answers name everyone but you.

More customers now ask ChatGPT, Gemini or Google's AI for a recommendation. If those answers skip you, you never even get considered.

01The problem

A new front door.

A business owner asks ChatGPT, "Who's a good commercial insurance broker in my area for a small restaurant?" The answer lists three firms with a sentence about each. Yours isn't one of them, even though you've written policies for restaurants for fifteen years. Nobody told the AI that, in a way it could find.

AI assistants build answers from what's written about you across the web: your website, your Google profile, reviews, directories, news and the questions you answer publicly. If your site says "we offer a full range of services" and little else, there's nothing specific to quote. A competitor with clear pages about who they serve and what they do gets named instead.

Most advice on this is either hype or guesswork. Some vendors promise to "rank you in ChatGPT," which no one can guarantee. Others just stuff keywords onto pages, which reads badly to people and does nothing for AI. What works is slower and more honest: make the facts about your business clear, specific and the same everywhere.

02What changes

What changes when AI can see you.

  1. You get considered

    Your business has a real chance of being named when someone asks an assistant for a recommendation in your field.

  2. Answers about you are right

    AI tools describe your services, location and specialties correctly instead of guessing or using old info.

  3. Better regular search too

    The same clear, helpful pages that AI tools quote also help you on Google.

  4. You can see where you stand

    We check what the major AI tools say about you and your field, so it's not a mystery.

03How we fix it

How we make you visible.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Ask the AI tools

    We run the questions your customers actually ask through ChatGPT, Gemini, Perplexity and Google's AI answers, and record who gets named and why.

  2. Step 02

    Fill the gaps

    We write clear pages and short answers about your services, who you serve, your area and what makes you different.

  3. Step 03

    Make the facts match

    We line up your details across your site, Google profile, directories and industry listings, and add structured data machines can read.

  4. Step 04

    Check and adjust

    We repeat the same questions on a schedule, track changes in how you're described, and keep improving the weak spots.

04What you get

What you get.

  • 01

    AI visibility check

    A plain report of what the major AI tools say about you and your field today, and where you're missing.

  • 02

    Answer-ready pages

    Service and FAQ content written to answer real questions directly, in your voice, reviewed by a person.

  • 03

    Structured data and listings

    Schema markup on your site and consistent business details across the places AI tools pull from.

  • 04

    Ongoing tracking

    Regular re-checks so you can see how your presence in AI answers changes over time.

05Any industry

Works the same in any business.

  • 01

    Insurance agencies

    An agency gets named for the specific types of coverage it writes, not lumped in with every carrier.

  • 02

    B2B and professional services

    A firm's niche, the industries it serves and its approach are spelled out so AI tools can match it to the right questions.

  • 03

    Medical practices

    A clinic's treatments, providers and locations are described accurately when patients ask an assistant where to go.

  • 04

    Home services

    A remodeler shows up when homeowners ask AI who handles their kind of project in their town.

07Questions

Questions about AI search.

Can you guarantee ChatGPT will recommend my business?

No, and anyone who does is guessing. AI tools change how they answer often. What we can do is make sure the information about you is clear, accurate and easy to find, which gives you a real shot at being included.

Is this different from regular SEO?

It overlaps a lot. Both reward clear, specific, trustworthy pages. AI answers lean harder on direct answers to questions, consistent facts across many sites and what other people say about you, so we put more weight on those.

How do you know what AI tools say about us?

We ask them the same kinds of questions your customers would, across several tools, and save the answers. Repeating that over time shows whether you're being named and how you're being described.

Does this work for my industry?

Yes. People ask AI for recommendations on everything from dentists and accountants to roofers and software vendors. The questions differ by field, so we start with the ones your customers actually ask.

Will you fill my site with AI-written content?

No. We may use AI to help research and draft, but a real person writes and edits everything, and you approve it before it goes live. Thin, generic content is exactly what AI tools learn to skip.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

See what AI says about you.

We'll run your customers' questions through the major AI tools and show you who gets named and why.