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What We Solve · Getting found

Happy customers, not enough reviews.

Your customers like you. They just don't think to say so online, and the business down the street with twice the reviews gets the call.

01The problem

Quiet fans don't count.

A family is choosing between two pediatric dentists. One has a handful of reviews, the newest from two years ago. The other has hundreds, recent ones mentioning specific hygienists by name and how calm their kids felt. The first practice might be just as good. The family books with the second without thinking twice.

Most happy customers never leave a review unless someone asks, and asks at the right moment. Busy owners mean to, then the day gets away. Staff feel awkward asking. When it does happen, it's in bursts, so the profile goes quiet for months. Meanwhile an unhappy customer needs no reminder at all, so the few reviews you do get can skew negative.

Shortcuts make it worse. Buying reviews or offering rewards for them breaks Google's rules and can get reviews removed or your profile penalized. So-called review funnels that only send happy customers to Google are also against the rules, and they hide problems you'd want to know about. The real fix is boring: ask everyone, consistently.

02What changes

What changes when everyone gets asked.

  1. Steady new reviews

    Reviews come in every week instead of in rare bursts, so your profile always looks active.

  2. More trust at first glance

    New customers see recent, specific reviews from people like them before they ever call.

  3. Better local visibility

    Review count, recency and your replies are among the things Google weighs when showing local businesses.

  4. Problems surface early

    Because everyone is asked, you hear about issues and can fix them, instead of finding out from a stranger's post.

03How we fix it

How we grow your reviews.

A repeatable process, run by the same in-house team from kickoff to launch.

  1. Step 01

    Connect your customer list

    We link the tool you already use for jobs, appointments or sales, so we know when each visit or job is done.

  2. Step 02

    Send the same ask to everyone

    After each job, customers who opted in get a short, friendly text or email with a one-tap review link. Opt-outs are always honored.

  3. Step 03

    Reply to every review

    We draft thoughtful replies to good and bad reviews in your voice, and a person on your side approves them before they post.

  4. Step 04

    Track and tune

    We watch review count, rating and response time, and adjust timing and wording to get more customers to follow through.

04What you get

What you get.

  • 01

    Automatic review requests

    Text and email requests sent after every job or visit, with a direct link to your Google review form.

  • 02

    Review replies

    Every new review gets a timely, personal reply drafted for your approval.

  • 03

    Staff ask kit

    A simple script and a printed QR card so your team can ask in person without feeling awkward.

  • 04

    Monthly review report

    New reviews, average rating, reply times and how you compare to the area, in plain language.

05Any industry

Works the same in any business.

  • 01

    Medical and dental practices

    Patients get a review request after their appointment, sent without any health details in the message.

  • 02

    Home services

    Homeowners get a text the evening the job wraps up, while the clean new install is still fresh in their mind.

  • 03

    Restaurants and hospitality

    Guests who joined your list get a short thank-you with a review link the day after their visit.

  • 04

    Auto shops and dealers

    Customers get asked after pickup, and replies thank them for the specific work done on their vehicle.

07Questions

Questions about reviews.

Is it allowed to ask customers for Google reviews?

Yes. Google allows you to ask customers for reviews. What it doesn't allow is paying for reviews, offering rewards for them, or only asking customers you expect to be happy. We follow those rules on every account.

Why not just ask the happy customers?

Filtering who gets asked goes against Google's rules and can cost you your reviews. It also hides the feedback that helps you improve. Asking everyone the same way builds a profile people trust because it's real.

What if we get a bad review?

It happens to every business. We help you reply calmly and helpfully, and flag it to you right away so you can make things right with the customer. A thoughtful reply often matters as much to future customers as the review itself.

Does this work for my industry?

Yes. Any business with customers can do this, from clinics and law firms to plumbers, salons and stores. For healthcare and other sensitive fields, we keep personal details out of every message and follow the privacy rules that apply to you.

Will customers find the messages annoying?

Not when they're short, polite and sent once or twice. We only message customers who opted in, and anyone who replies STOP or unsubscribes is removed right away.

Adam Segall, founder and CEO of Unified Marketing

Written and reviewed by

Adam Segall

Founder & CEO, Unified Marketing · Since 2006

Adam founded Unified Marketing in 2006 and still oversees the strategy behind every account. He brings more than 25 years of media relations, with national placements on CNBC, FOX News, the Today Show and Good Morning America, and holds the agency to one standard: senior specialists run every account.

Let your customers speak up.

We'll show you how to start asking every customer for a review, automatically and by the rules.